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Scott Basford

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Scott Basford

VP & Head of hp.com International | HP

Singapore

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Scott Basford

Summary

Scott Basford is an international executive with extensive experience in e-commerce and retail across Asia Pacific, Europe, and The Americas. He has a strong background in business development and strategic planning, having successfully managed large-scale operations with P&L responsibilities exceeding $1 billion. Scott has a proven track record in leading go-to-market transformations and building start-up businesses in the online retail space. With a career spanning over three decades, he has held various leadership roles at HP, driving significant growth in the online and retail sales sectors. His expertise in digital marketing and customer relationship management has positioned him as a thought leader in the industry. Scott is not only a strategic thinker but also a hands-on leader, adept at managing cross-functional teams to achieve ambitious goals. He holds dual degrees in Computer Science and Accounting from Monash University, underpinning his technical and business acumen. Currently based in Singapore, he continues to explore innovative solutions in the e-commerce landscape.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Immigrant

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Scott Basford

Work Experience

company logo

VP & Head of hp.com International at

HP

January 2020 - Present

company logo

VP & Regional Head of Channel Sales - Asia Pacific at

HP

January 2018 - December 2019

company logo

VP & Regional Head of Retail - Asia Pacific at

HP

January 2016 - December 2017

šŸ’¼

Regional Head & GM hp.com - Asia-Pacific at

HEWLETT PACKARD (HP)

November 2012 - April 2016

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Country General Manager - Hong Kong at

HEWLETT PACKARD (HP)

January 2011 - December 2012

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Enterprise Sales Director - Asia Pacific at

HEWLETT PACKARD (HP)

May 2006 - November 2011

šŸ’¼

IT Director – hp.com at

HEWLETT PACKARD (HP)

January 1990 - April 2006

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Scott Basford

Education

Monash University, Bachelor Of Applied Science (B.A.Sc.)

January 1986 - January 1989

Monash University, Bachelor Of Business

January 1986 - January 1989

Frequently Asked Questions about Scott Basford

What is Scott Basford email address?

Scott Basford's primary email address is *******@hp.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Scott Basford work for?

Scott Basford is a VP & Head of hp.com International at HP, a company specializing in Computer related services, nec.

Where Scott Basford graduated from?

Scott Basford holds a degree in Computer Science from Monash University.

How can I directly contact Scott Basford?

To contact Scott Basford directly, you can use the email address *******@hp.com. Complete contact information is available upon registration with Muraena.

Is Scott Basford an immigrant?

Yes, Scott Basford is an immigrant and currently based in Singapore

Who is Scott Basford?

Scott Basford is an international executive with extensive experience in e-commerce and retail across Asia Pacific, Europe, and The Americas. He has a strong background in business development and strategic planning, having successfully managed large-scale operations with P&L responsibilities exceeding $1 billion. Scott has a proven track record in leading go-to-market transformations and building start-up businesses in the online retail space. With a career spanning over three decades, he has held various leadership roles at HP, driving significant growth in the online and retail sales sectors. His expertise in digital marketing and customer relationship management has positioned him as a thought leader in the industry. Scott is not only a strategic thinker but also a hands-on leader, adept at managing cross-functional teams to achieve ambitious goals. He holds dual degrees in Computer Science and Accounting from Monash University, underpinning his technical and business acumen. Currently based in Singapore, he continues to explore innovative solutions in the e-commerce landscape.

Scott`s contact details

mail

*******@hp.com

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