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Scott Kennedy

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Scott Kennedy

VP, Digital Strategy & Analytics | Franklin Sports

Affton, Missouri, United States

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Scott Kennedy

Summary

Scott Kennedy is a seasoned professional in digital strategy and analytics, currently serving as the VP of Digital Strategy & Analytics at Franklin Sports. He has a robust background in eCommerce analytics, where he excels in transforming complex data into actionable insights that drive business growth. Scott has a proven track record of implementing innovative data-driven models, particularly in optimizing Amazon marketing strategies. His experience spans various roles in analytics and management, showcasing his ability to blend technical expertise with strategic leadership. With a Master's degree in Predictive Analytics from Northwestern University, he combines academic rigor with practical experience. Scott is also actively involved in advising at Maryville University, contributing his knowledge to the next generation of business leaders. His passion for analytics and commitment to driving efficiency make him a valuable asset in the competitive landscape of digital marketing and eCommerce.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Scott Kennedy

Work Experience

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VP, Digital Strategy & Analytics at

Franklin Sports

July 2023 - Present

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Member of The Board of Advisors at

Maryville University of St Louis

January 2019 - Present

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Senior Director, Ecommerce Analytics & Tech Capabilities at

Franklin Sports

April 2022 - November 2023

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Director, BI and Ecommerce Analytics at

Franklin Sports

April 2016 - April 2022

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Business Analytics Manager, eCommerce & Factory Stores (B2C) at

Rawlings Sporting Goods Company, Inc.

February 2015 - March 2016

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Strategic Analytics Manager, Retail at

Rawlings Sporting Goods Company, Inc.

January 2014 - January 2015

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Customer Analytics Manager, eCommerce (Amazon 1P) at

Rawlings Sporting Goods Company, Inc.

February 2013 - January 2014

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Sales Operations Analyst, Team Dealer at

Rawlings Sporting Goods Company, Inc.

May 2010 - January 2013

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IT Audit Intern at

Isle of Capri Casinos (acquired by Eldorado Resorts, Inc.)

January 2010 - January 2010

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Scott Kennedy

Education

Northwestern University, Masters Of Science In Predictive Analytics

January 2014 - January 2018

Southern Illinois University, Bachelor Of Science

January 2008 - January 2010

Southwestern Illinois College, Associates In Science

January 2006 - January 2008

OTHS, Hs Diploma

January 2002 - January 2006

Frequently Asked Questions about Scott Kennedy

What is Scott Kennedy email address?

Scott Kennedy's primary email address is ********@franklinsports.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Scott Kennedy work for?

Scott Kennedy is a VP, Digital Strategy & Analytics at Franklin Sports, a company specializing in Fabricated rubber products, nec.

Where Scott Kennedy graduated from?

Scott Kennedy holds a degree in Statistics | Programming from Northwestern University.

How can I directly contact Scott Kennedy?

To contact Scott Kennedy directly, you can use the email address ********@franklinsports.com. Complete contact information is available upon registration with Muraena.

Who is Scott Kennedy?

Scott Kennedy is a seasoned professional in digital strategy and analytics, currently serving as the VP of Digital Strategy & Analytics at Franklin Sports. He has a robust background in eCommerce analytics, where he excels in transforming complex data into actionable insights that drive business growth. Scott has a proven track record of implementing innovative data-driven models, particularly in optimizing Amazon marketing strategies. His experience spans various roles in analytics and management, showcasing his ability to blend technical expertise with strategic leadership. With a Master's degree in Predictive Analytics from Northwestern University, he combines academic rigor with practical experience. Scott is also actively involved in advising at Maryville University, contributing his knowledge to the next generation of business leaders. His passion for analytics and commitment to driving efficiency make him a valuable asset in the competitive landscape of digital marketing and eCommerce.

Scott`s contact details

mail

********@franklinsports.com

********@maryville.edu

Colleagues

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Joe Murphy

Vice President of Sales - U.S.

Chuck Quinn

Vice President of Marketing and Sourcing

Kevin Yuen

Managing Director

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John Lynch

Vice President Marketing

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Adam Franklin

President

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