Directory
>
Scott Kennedy
Scott Kennedy
VP, Digital Strategy & Analytics | Franklin Sports
Affton, Missouri, United States
Scott Kennedy
Summary
Scott Kennedy is a seasoned professional in digital strategy and analytics, currently serving as the VP of Digital Strategy & Analytics at Franklin Sports. He has a robust background in eCommerce analytics, where he excels in transforming complex data into actionable insights that drive business growth. Scott has a proven track record of implementing innovative data-driven models, particularly in optimizing Amazon marketing strategies. His experience spans various roles in analytics and management, showcasing his ability to blend technical expertise with strategic leadership. With a Master's degree in Predictive Analytics from Northwestern University, he combines academic rigor with practical experience. Scott is also actively involved in advising at Maryville University, contributing his knowledge to the next generation of business leaders. His passion for analytics and commitment to driving efficiency make him a valuable asset in the competitive landscape of digital marketing and eCommerce.
Scott Kennedy
Work Experience
VP, Digital Strategy & Analytics at
Franklin Sports
July 2023 - Present
Member of The Board of Advisors at
Maryville University of St Louis
January 2019 - Present
Senior Director, Ecommerce Analytics & Tech Capabilities at
Franklin Sports
April 2022 - November 2023
Director, BI and Ecommerce Analytics at
Franklin Sports
April 2016 - April 2022
Business Analytics Manager, eCommerce & Factory Stores (B2C) at
Rawlings Sporting Goods Company, Inc.
February 2015 - March 2016
Strategic Analytics Manager, Retail at
Rawlings Sporting Goods Company, Inc.
January 2014 - January 2015
Customer Analytics Manager, eCommerce (Amazon 1P) at
Rawlings Sporting Goods Company, Inc.
February 2013 - January 2014
Sales Operations Analyst, Team Dealer at
Rawlings Sporting Goods Company, Inc.
May 2010 - January 2013
IT Audit Intern at
Isle of Capri Casinos (acquired by Eldorado Resorts, Inc.)
January 2010 - January 2010
Scott Kennedy
Education
Northwestern University, Masters Of Science In Predictive Analytics
January 2014 - January 2018
Southern Illinois University, Bachelor Of Science
January 2008 - January 2010
Southwestern Illinois College, Associates In Science
January 2006 - January 2008
OTHS, Hs Diploma
January 2002 - January 2006
Frequently Asked Questions about Scott Kennedy
What is Scott Kennedy email address?
Scott Kennedy's primary email address is ********@franklinsports.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Scott Kennedy work for?
Scott Kennedy is a VP, Digital Strategy & Analytics at Franklin Sports, a company specializing in Fabricated rubber products, nec.
Where Scott Kennedy graduated from?
Scott Kennedy holds a degree in Statistics | Programming from Northwestern University.
How can I directly contact Scott Kennedy?
To contact Scott Kennedy directly, you can use the email address ********@franklinsports.com. Complete contact information is available upon registration with Muraena.
Who is Scott Kennedy?
Scott Kennedy is a seasoned professional in digital strategy and analytics, currently serving as the VP of Digital Strategy & Analytics at Franklin Sports. He has a robust background in eCommerce analytics, where he excels in transforming complex data into actionable insights that drive business growth. Scott has a proven track record of implementing innovative data-driven models, particularly in optimizing Amazon marketing strategies. His experience spans various roles in analytics and management, showcasing his ability to blend technical expertise with strategic leadership. With a Master's degree in Predictive Analytics from Northwestern University, he combines academic rigor with practical experience. Scott is also actively involved in advising at Maryville University, contributing his knowledge to the next generation of business leaders. His passion for analytics and commitment to driving efficiency make him a valuable asset in the competitive landscape of digital marketing and eCommerce.
Scott`s contact details
********@franklinsports.com
********@maryville.edu
Colleagues
President
Vice President of Sales - U.S.
Vice President of Marketing and Sourcing
Managing Director
Vice President Marketing
President