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Sheila Rasu
Sheila Rasu
Vice President, Marketing & Communications | National Basketball Association (NBA)
Hong Kong
Sheila Rasu
Summary
Sheila Rasu is a seasoned marketing and communications executive with extensive experience in the sports industry, particularly at the National Basketball Association (NBA). With a strong background in advertising, copywriting, and digital marketing, she has successfully led large-scale marketing campaigns across Asia. Sheila's ability to manage cross-functional teams and her expertise in crisis communications have positioned her as a key player in the marketing landscape. She is passionate about sports and lifestyle, which fuels her creative approach to marketing strategies. Sheila has been recognized as one of Asia's Top 50 Women Leaders, underscoring her influence in the industry. Her academic credentials include a Master of Arts in Economics and a Bachelor of Arts in Journalism from the University of Southern California, showcasing her solid foundation in both analytical and communication skills. In addition to her professional achievements, Sheila is committed to social responsibility initiatives within the NBA, reflecting her dedication to making a positive impact through her work.
Sheila Rasu
Work Experience
Vice President, Marketing & Communications at
National Basketball Association (NBA)
January 2017 - Present
Associate Vice President, Marketing Communications, Marketing and Social Responsibility at
National Basketball Association
February 2014 - December 2016
Senior Director, Marketing Communications at
National Basketball Association (NBA)
March 2013 - February 2014
Director, Marketing Communications at
National Basketball Association (NBA)
May 2011 - March 2013
Senior Vice President at
FleishmanHillard
May 2010 - April 2011
Director at
Fulford Public Relations
January 2005 - March 2010
Director of Global Communications at
Mission Hills China
January 2003 - January 2004
Account Executive at
FischerHealth
January 2002 - January 2003
Account Executive at
Allison Worldwide
January 2000 - January 2002
Sheila Rasu
Education
University of Southern California, Master Of Arts
January 1998 - January 2000
University of Southern California, Bachelor Of Arts
January 1996 - January 2000
Anglo-chinese junior college, Gce ‘a’ Levels
January 1994 - January 1995
Singapore Chinese Girls School, Gce ‘o’ Levels
January 1990 - January 1993
Frequently Asked Questions about Sheila Rasu
What is Sheila Rasu email address?
Sheila Rasu's primary email address is **********@alumni.usc.edu. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Sheila Rasu work for?
Sheila Rasu is a Vice President, Marketing & Communications at National Basketball Association (NBA), a company specializing in Spectator Sports.
Where Sheila Rasu graduated from?
Sheila Rasu holds a degree in Economics from University of Southern California.
How can I directly contact Sheila Rasu?
To contact Sheila Rasu directly, you can use the email address **********@alumni.usc.edu. Complete contact information is available upon registration with Muraena.
Is Sheila Rasu an immigrant?
Yes, Sheila Rasu is an immigrant and currently based in Hong Kong
Who is Sheila Rasu?
Sheila Rasu is a seasoned marketing and communications executive with extensive experience in the sports industry, particularly at the National Basketball Association (NBA). With a strong background in advertising, copywriting, and digital marketing, she has successfully led large-scale marketing campaigns across Asia. Sheila's ability to manage cross-functional teams and her expertise in crisis communications have positioned her as a key player in the marketing landscape. She is passionate about sports and lifestyle, which fuels her creative approach to marketing strategies. Sheila has been recognized as one of Asia's Top 50 Women Leaders, underscoring her influence in the industry. Her academic credentials include a Master of Arts in Economics and a Bachelor of Arts in Journalism from the University of Southern California, showcasing her solid foundation in both analytical and communication skills. In addition to her professional achievements, Sheila is committed to social responsibility initiatives within the NBA, reflecting her dedication to making a positive impact through her work.
Sheila`s contact details
**********@alumni.usc.edu
*****@nba.com
Colleagues
Vice President of Ticket Operations
Vice President, Broadcast Engineering | Media Architect
Associate Vice President, NBA Investments
Associate Vice President, Social & Digital Content Publishing
Vice President
Senior Vice President
Senior Vice President
Vice President, Information Technology
Senior Vice President Multimedia Production
Associate Vice President, Broadcasting