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Sheila Rasu

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Sheila Rasu

Vice President, Marketing & Communications | National Basketball Association (NBA)

Hong Kong

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Sheila Rasu

Summary

Sheila Rasu is a seasoned marketing and communications executive with extensive experience in the sports industry, particularly at the National Basketball Association (NBA). With a strong background in advertising, copywriting, and digital marketing, she has successfully led large-scale marketing campaigns across Asia. Sheila's ability to manage cross-functional teams and her expertise in crisis communications have positioned her as a key player in the marketing landscape. She is passionate about sports and lifestyle, which fuels her creative approach to marketing strategies. Sheila has been recognized as one of Asia's Top 50 Women Leaders, underscoring her influence in the industry. Her academic credentials include a Master of Arts in Economics and a Bachelor of Arts in Journalism from the University of Southern California, showcasing her solid foundation in both analytical and communication skills. In addition to her professional achievements, Sheila is committed to social responsibility initiatives within the NBA, reflecting her dedication to making a positive impact through her work.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Immigrant

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Sustainability

Organisational experience

Corporate Experience

Sheila Rasu

Work Experience

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Vice President, Marketing & Communications at

National Basketball Association (NBA)

January 2017 - Present

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Associate Vice President, Marketing Communications, Marketing and Social Responsibility at

National Basketball Association

February 2014 - December 2016

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Senior Director, Marketing Communications at

National Basketball Association (NBA)

March 2013 - February 2014

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Director, Marketing Communications at

National Basketball Association (NBA)

May 2011 - March 2013

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Senior Vice President at

FleishmanHillard

May 2010 - April 2011

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Director at

Fulford Public Relations

January 2005 - March 2010

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Director of Global Communications at

Mission Hills China

January 2003 - January 2004

💼

Account Executive at

FischerHealth

January 2002 - January 2003

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Account Executive at

Allison Worldwide

January 2000 - January 2002

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Sheila Rasu

Education

University of Southern California, Master Of Arts

January 1998 - January 2000

University of Southern California, Bachelor Of Arts

January 1996 - January 2000

Anglo-chinese junior college, Gce ‘a’ Levels

January 1994 - January 1995

Singapore Chinese Girls School, Gce ‘o’ Levels

January 1990 - January 1993

Frequently Asked Questions about Sheila Rasu

What is Sheila Rasu email address?

Sheila Rasu's primary email address is **********@alumni.usc.edu. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Sheila Rasu work for?

Sheila Rasu is a Vice President, Marketing & Communications at National Basketball Association (NBA), a company specializing in Spectator Sports.

Where Sheila Rasu graduated from?

Sheila Rasu holds a degree in Economics from University of Southern California.

How can I directly contact Sheila Rasu?

To contact Sheila Rasu directly, you can use the email address **********@alumni.usc.edu. Complete contact information is available upon registration with Muraena.

Is Sheila Rasu an immigrant?

Yes, Sheila Rasu is an immigrant and currently based in Hong Kong

Who is Sheila Rasu?

Sheila Rasu is a seasoned marketing and communications executive with extensive experience in the sports industry, particularly at the National Basketball Association (NBA). With a strong background in advertising, copywriting, and digital marketing, she has successfully led large-scale marketing campaigns across Asia. Sheila's ability to manage cross-functional teams and her expertise in crisis communications have positioned her as a key player in the marketing landscape. She is passionate about sports and lifestyle, which fuels her creative approach to marketing strategies. Sheila has been recognized as one of Asia's Top 50 Women Leaders, underscoring her influence in the industry. Her academic credentials include a Master of Arts in Economics and a Bachelor of Arts in Journalism from the University of Southern California, showcasing her solid foundation in both analytical and communication skills. In addition to her professional achievements, Sheila is committed to social responsibility initiatives within the NBA, reflecting her dedication to making a positive impact through her work.

Sheila`s contact details

mail

**********@alumni.usc.edu

*****@nba.com

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Stacy Corbo

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Stacy Mcwilliams

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Paul Benedict

Senior Vice President

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Paul Del Giudice

Vice President, Information Technology

Paul Hirschheimer

Senior Vice President Multimedia Production

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Paul Massache

Associate Vice President, Broadcasting

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