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Shelby Kraushaar Powell

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Shelby Kraushaar Powell

Vice President, Global Brand Marketing Dolls Portfolio | Mattel, Inc.

Beverly Hills, California, United States

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Shelby Kraushaar Powell

Summary

Shelby Kraushaar Powell is an accomplished marketing executive specializing in global brand strategy and product development, with extensive experience at Mattel overseeing iconic brands like Barbie. With a strong analytical mindset combined with creative flair, she has successfully led marketing initiatives that resonate with diverse audiences. Shelby's career trajectory highlights her ability to navigate complex partnerships in the entertainment and fashion industries, driving innovation and brand storytelling. Her unique background in banking and fashion adds depth to her marketing expertise, enabling her to approach challenges with a multifaceted perspective. She is a Google AdWords Certified professional, reflecting her commitment to leveraging digital marketing strategies. Shelby thrives in both collaborative team settings and as a self-motivated leader, demonstrating a versatile skill set that adapts to the dynamic landscape of brand marketing.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Shelby Kraushaar Powell

Work Experience

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Vice President, Global Brand Marketing Dolls Portfolio at

Mattel, Inc.

February 2023 - Present

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Sr. Director, Global Barbie Marketing & Partnerships at

Mattel, Inc.

September 2020 - February 2023

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Director, Barbie Global Marketing: Partnerships and Signature Business at

Mattel, Inc.

January 2017 - September 2020

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Marketing Executive at

Creative Artists Agency

June 2015 - December 2016

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Senior Marketing Manager at

Mattel, Inc.

October 2014 - May 2015

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Marketing Manager at

Mattel

June 2012 - October 2014

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Associate Marketing Manager, Barbie Marketing at

Mattel

June 2010 - June 2012

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AVP, Relationship Manager at

1st Century Bank

July 2006 - July 2009

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Intern- Executive Training Program; Fashion Office at

Robinsons May

June 2004 - August 2005

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Shelby Kraushaar Powell

Education

University of California, Los Angeles, Mba

January 2009 - January 2011

University of California, Berkeley, Bachelor Of Science (B.S.)

January 2002 - January 2006

Frequently Asked Questions about Shelby Kraushaar Powell

What is Shelby Kraushaar Powell email address?

Shelby Kraushaar Powell's primary email address is *************@mattel.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Shelby Kraushaar Powell work for?

Shelby Kraushaar Powell is a Vice President, Global Brand Marketing Dolls Portfolio at Mattel, Inc., a company specializing in Other Miscellaneous Manufacturing.

Where Shelby Kraushaar Powell graduated from?

Shelby Kraushaar Powell holds a degree in Marketing Emphasis from University of California, Los Angeles.

How can I directly contact Shelby Kraushaar Powell?

To contact Shelby Kraushaar Powell directly, you can use the email address *************@mattel.com. Complete contact information is available upon registration with Muraena.

Who is Shelby Kraushaar Powell?

Shelby Kraushaar Powell is an accomplished marketing executive specializing in global brand strategy and product development, with extensive experience at Mattel overseeing iconic brands like Barbie. With a strong analytical mindset combined with creative flair, she has successfully led marketing initiatives that resonate with diverse audiences. Shelby's career trajectory highlights her ability to navigate complex partnerships in the entertainment and fashion industries, driving innovation and brand storytelling. Her unique background in banking and fashion adds depth to her marketing expertise, enabling her to approach challenges with a multifaceted perspective. She is a Google AdWords Certified professional, reflecting her commitment to leveraging digital marketing strategies. Shelby thrives in both collaborative team settings and as a self-motivated leader, demonstrating a versatile skill set that adapts to the dynamic landscape of brand marketing.

Shelby`s contact details

mail

*************@mattel.com

*********************@anderson.ucla.edu

Colleagues

Gary Weiss

VP International

Rick Catcher

VP Marketing

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Rob David

Vice President Content Creative, Mattel Television

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Tek Seng Lye

Vice President/General Manager , Mattel Operations China

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Lauge Valentin

VP Global Planning

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Scot Dawson

Vice President, Franchise Supply Chain Management

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Joseph Vinhais

Senior Vice President Global Quality, Product Safety, Regulatory Compliance, and Sustainability

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Joseph Vinhais

Senior Vice President Global Quality, Safety, And Compliance

Meowmix Jones

Senior Vice President

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