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Shelby Kraushaar Powell
Shelby Kraushaar Powell
Vice President, Global Brand Marketing Dolls Portfolio | Mattel, Inc.
Beverly Hills, California, United States
Shelby Kraushaar Powell
Summary
Shelby Kraushaar Powell is an accomplished marketing executive specializing in global brand strategy and product development, with extensive experience at Mattel overseeing iconic brands like Barbie. With a strong analytical mindset combined with creative flair, she has successfully led marketing initiatives that resonate with diverse audiences. Shelby's career trajectory highlights her ability to navigate complex partnerships in the entertainment and fashion industries, driving innovation and brand storytelling. Her unique background in banking and fashion adds depth to her marketing expertise, enabling her to approach challenges with a multifaceted perspective. She is a Google AdWords Certified professional, reflecting her commitment to leveraging digital marketing strategies. Shelby thrives in both collaborative team settings and as a self-motivated leader, demonstrating a versatile skill set that adapts to the dynamic landscape of brand marketing.
Shelby Kraushaar Powell
Work Experience
Vice President, Global Brand Marketing Dolls Portfolio at
Mattel, Inc.
February 2023 - Present
Sr. Director, Global Barbie Marketing & Partnerships at
Mattel, Inc.
September 2020 - February 2023
Director, Barbie Global Marketing: Partnerships and Signature Business at
Mattel, Inc.
January 2017 - September 2020
Marketing Executive at
Creative Artists Agency
June 2015 - December 2016
Senior Marketing Manager at
Mattel, Inc.
October 2014 - May 2015
Marketing Manager at
Mattel
June 2012 - October 2014
Associate Marketing Manager, Barbie Marketing at
Mattel
June 2010 - June 2012
AVP, Relationship Manager at
1st Century Bank
July 2006 - July 2009
Intern- Executive Training Program; Fashion Office at
Robinsons May
June 2004 - August 2005
Shelby Kraushaar Powell
Education
University of California, Los Angeles, Mba
January 2009 - January 2011
University of California, Berkeley, Bachelor Of Science (B.S.)
January 2002 - January 2006
Frequently Asked Questions about Shelby Kraushaar Powell
What is Shelby Kraushaar Powell email address?
Shelby Kraushaar Powell's primary email address is *************@mattel.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Shelby Kraushaar Powell work for?
Shelby Kraushaar Powell is a Vice President, Global Brand Marketing Dolls Portfolio at Mattel, Inc., a company specializing in Other Miscellaneous Manufacturing.
Where Shelby Kraushaar Powell graduated from?
Shelby Kraushaar Powell holds a degree in Marketing Emphasis from University of California, Los Angeles.
How can I directly contact Shelby Kraushaar Powell?
To contact Shelby Kraushaar Powell directly, you can use the email address *************@mattel.com. Complete contact information is available upon registration with Muraena.
Who is Shelby Kraushaar Powell?
Shelby Kraushaar Powell is an accomplished marketing executive specializing in global brand strategy and product development, with extensive experience at Mattel overseeing iconic brands like Barbie. With a strong analytical mindset combined with creative flair, she has successfully led marketing initiatives that resonate with diverse audiences. Shelby's career trajectory highlights her ability to navigate complex partnerships in the entertainment and fashion industries, driving innovation and brand storytelling. Her unique background in banking and fashion adds depth to her marketing expertise, enabling her to approach challenges with a multifaceted perspective. She is a Google AdWords Certified professional, reflecting her commitment to leveraging digital marketing strategies. Shelby thrives in both collaborative team settings and as a self-motivated leader, demonstrating a versatile skill set that adapts to the dynamic landscape of brand marketing.
Shelby`s contact details
*************@mattel.com
*********************@anderson.ucla.edu
Colleagues
VP International
VP Marketing
Vice President Content Creative, Mattel Television
Vice President/General Manager , Mattel Operations China
VP Global Planning
VP
Vice President, Franchise Supply Chain Management
Senior Vice President Global Quality, Product Safety, Regulatory Compliance, and Sustainability
Senior Vice President Global Quality, Safety, And Compliance
Senior Vice President