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Sonja Gmelin

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Sonja Gmelin

Global Vice President Brand Experience | Yogi

Hamburg, Germany

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Sonja Gmelin

Summary

Sonja Gmelin is a seasoned marketing executive with extensive experience in brand management and strategic marketing across various industries, including consumer goods and miscellaneous manufacturing. Currently serving as the Global Vice President of Brand Experience at Yogi, she has a proven track record of leading cross-functional teams and driving brand growth through innovative marketing strategies. Sonja's expertise encompasses B2C marketing, digital marketing, and consumer insights, making her a valuable asset in any organization. Her career spans over two decades, during which she has held significant roles at notable companies such as Henkel and Nestle. With a strong educational background in business administration from Universität Hamburg and KEDGE Business School, she combines academic knowledge with practical experience. Sonja is passionate about integrating sustainability into brand strategies and is always on the lookout for emerging marketing trends. Her leadership style is characterized by a collaborative approach, fostering creativity and innovation within her teams.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Sonja Gmelin

Work Experience

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Global Vice President Brand Experience at

Yogi

January 2024 - Present

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Global Vice President Brand & Marketing at

Yogi

March 2023 - December 2023

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Global Vice President Marketing & Creative at

Yogi

January 2023 - April 2023

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Marketing Director (member of Exec) at

Yogi Tea

September 2019 - January 2023

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Head of Marketing Europe at

Yogi Tea

February 2017 - August 2019

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Marketing Manager Europe at

Yogi Tea

January 2014 - February 2017

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International Senior Brand Manager at

HENKEL JORDAN

May 2012 - December 2013

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Regional Brand Manager OTC DACH Schwarzkopf Professional at

HENKEL JORDAN

March 2010 - August 2011

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Bezirksleiter Vertrieb at

HENKEL JORDAN

December 2009 - February 2010

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Brand Manager Riegel Impuls at

Nestlé

November 2008 - October 2009

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Bezirksleiter Vertrieb at

Nestlé

July 2008 - October 2008

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Junior Brand Manager SMARTIES at

Nestlé

June 2006 - July 2008

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Intern consumer marketing at

UNILEVER PLC

January 2006 - May 2006

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Intern cosumer marketing at

L'Oréal

October 2004 - November 2005

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Intern Marketing at

Kraft Foods

August 2002 - November 2002

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Intern Consulting, Business Development at

Henrion Ludlow Schmidt

August 2001 - February 2002

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Auszubildender im Projektbereich at

OTTO

August 1996 - July 1999

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Sonja Gmelin

Education

University of Hamburg, Diplom

January 1999 - January 2006

KEDGE Business School, Erasmus / Sokrates

January 2003 - January 2004

KEDGE Business School, Erasmus Sokrates

January 2003 - January 2004

KEDGE Business School, Erasmus

January 2003 - January 2004

KEDGE Business School

January 2003 - January 2004

KEDGE Business School, Erasmus/Sokrates

January 2003 - January 2004

KEDGE Business School

January 2003 - January 2003

Frequently Asked Questions about Sonja Gmelin

What is Sonja Gmelin email address?

Sonja Gmelin's primary email address is *******@yogiproducts.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Sonja Gmelin work for?

Sonja Gmelin is a Global Vice President Brand Experience at Yogi, a company specializing in Other Miscellaneous Manufacturing.

Where Sonja Gmelin graduated from?

Sonja Gmelin holds a degree in Betriebswirtschaftslehre from University of Hamburg.

How can I directly contact Sonja Gmelin?

To contact Sonja Gmelin directly, you can use the email address *******@yogiproducts.com. Complete contact information is available upon registration with Muraena.

Who is Sonja Gmelin?

Sonja Gmelin is a seasoned marketing executive with extensive experience in brand management and strategic marketing across various industries, including consumer goods and miscellaneous manufacturing. Currently serving as the Global Vice President of Brand Experience at Yogi, she has a proven track record of leading cross-functional teams and driving brand growth through innovative marketing strategies. Sonja's expertise encompasses B2C marketing, digital marketing, and consumer insights, making her a valuable asset in any organization. Her career spans over two decades, during which she has held significant roles at notable companies such as Henkel and Nestle. With a strong educational background in business administration from Universität Hamburg and KEDGE Business School, she combines academic knowledge with practical experience. Sonja is passionate about integrating sustainability into brand strategies and is always on the lookout for emerging marketing trends. Her leadership style is characterized by a collaborative approach, fostering creativity and innovation within her teams.

Sonja`s contact details

mail

*******@yogiproducts.com

Colleagues

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Donald Skloss

Vice President of Sales

Jens Mielke

Vice President Sales & Trade Marketing Europe

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Harris Rabin

Global VP Product Experience

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Ian Brabbin

Global Vice President, Sourcing & Sustainability

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