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Sonja Gmelin
Sonja Gmelin
Global Vice President Brand Experience | Yogi
Hamburg, Germany
Sonja Gmelin
Summary
Sonja Gmelin is a seasoned marketing executive with extensive experience in brand management and strategic marketing across various industries, including consumer goods and miscellaneous manufacturing. Currently serving as the Global Vice President of Brand Experience at Yogi, she has a proven track record of leading cross-functional teams and driving brand growth through innovative marketing strategies. Sonja's expertise encompasses B2C marketing, digital marketing, and consumer insights, making her a valuable asset in any organization. Her career spans over two decades, during which she has held significant roles at notable companies such as Henkel and Nestle. With a strong educational background in business administration from Universität Hamburg and KEDGE Business School, she combines academic knowledge with practical experience. Sonja is passionate about integrating sustainability into brand strategies and is always on the lookout for emerging marketing trends. Her leadership style is characterized by a collaborative approach, fostering creativity and innovation within her teams.
Sonja Gmelin
Work Experience
Global Vice President Brand Experience at
Yogi
January 2024 - Present
Global Vice President Brand & Marketing at
Yogi
March 2023 - December 2023
Global Vice President Marketing & Creative at
Yogi
January 2023 - April 2023
Marketing Director (member of Exec) at
Yogi Tea
September 2019 - January 2023
Head of Marketing Europe at
Yogi Tea
February 2017 - August 2019
Marketing Manager Europe at
Yogi Tea
January 2014 - February 2017
International Senior Brand Manager at
HENKEL JORDAN
May 2012 - December 2013
Regional Brand Manager OTC DACH Schwarzkopf Professional at
HENKEL JORDAN
March 2010 - August 2011
Bezirksleiter Vertrieb at
HENKEL JORDAN
December 2009 - February 2010
Brand Manager Riegel Impuls at
Nestlé
November 2008 - October 2009
Bezirksleiter Vertrieb at
Nestlé
July 2008 - October 2008
Junior Brand Manager SMARTIES at
Nestlé
June 2006 - July 2008
Intern consumer marketing at
UNILEVER PLC
January 2006 - May 2006
Intern cosumer marketing at
L'Oréal
October 2004 - November 2005
Intern Marketing at
Kraft Foods
August 2002 - November 2002
Intern Consulting, Business Development at
Henrion Ludlow Schmidt
August 2001 - February 2002
Auszubildender im Projektbereich at
OTTO
August 1996 - July 1999
Sonja Gmelin
Education
University of Hamburg, Diplom
January 1999 - January 2006
KEDGE Business School, Erasmus / Sokrates
January 2003 - January 2004
KEDGE Business School, Erasmus Sokrates
January 2003 - January 2004
KEDGE Business School, Erasmus
January 2003 - January 2004
January 2003 - January 2004
KEDGE Business School, Erasmus/Sokrates
January 2003 - January 2004
January 2003 - January 2003
Frequently Asked Questions about Sonja Gmelin
What is Sonja Gmelin email address?
Sonja Gmelin's primary email address is *******@yogiproducts.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Sonja Gmelin work for?
Sonja Gmelin is a Global Vice President Brand Experience at Yogi, a company specializing in Other Miscellaneous Manufacturing.
Where Sonja Gmelin graduated from?
Sonja Gmelin holds a degree in Betriebswirtschaftslehre from University of Hamburg.
How can I directly contact Sonja Gmelin?
To contact Sonja Gmelin directly, you can use the email address *******@yogiproducts.com. Complete contact information is available upon registration with Muraena.
Who is Sonja Gmelin?
Sonja Gmelin is a seasoned marketing executive with extensive experience in brand management and strategic marketing across various industries, including consumer goods and miscellaneous manufacturing. Currently serving as the Global Vice President of Brand Experience at Yogi, she has a proven track record of leading cross-functional teams and driving brand growth through innovative marketing strategies. Sonja's expertise encompasses B2C marketing, digital marketing, and consumer insights, making her a valuable asset in any organization. Her career spans over two decades, during which she has held significant roles at notable companies such as Henkel and Nestle. With a strong educational background in business administration from Universität Hamburg and KEDGE Business School, she combines academic knowledge with practical experience. Sonja is passionate about integrating sustainability into brand strategies and is always on the lookout for emerging marketing trends. Her leadership style is characterized by a collaborative approach, fostering creativity and innovation within her teams.
Sonja`s contact details
*******@yogiproducts.com
Colleagues
VP of Finance
Vice President of Sales
Vice President Sales & Trade Marketing Europe
Global VP Product Experience
Global Vice President, Sourcing & Sustainability