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Sooklee Shirlee

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Sooklee Shirlee

VP of Retention & Integrated Marketing | Function of Beauty

Washington, District of Columbia, United States

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Sooklee Shirlee

Summary

Sooklee Shirlee is a dynamic marketing leader with a strong engineering background, adept at transforming complex data and technology into actionable marketing strategies. With over 15 years of experience across various industries, including aircraft and consumer goods, she has demonstrated her ability to drive growth and enhance customer retention through innovative approaches. Sooklee has a proven track record in leading cross-functional teams and managing multi-disciplinary projects, contributing to significant business outcomes. She is also recognized as an industry thought leader and public speaker, sharing insights on emerging marketing trends. Her multilingual capabilities and commitment to continuous learning further enrich her professional profile. Sooklee is passionate about utilizing data-driven strategies to foster customer relationships and enhance brand loyalty.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Startup Experience

Corporate Experience

Consulting Experience

Sooklee Shirlee

Work Experience

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VP of Retention & Integrated Marketing at

Function of Beauty

August 2022 - Present

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Head of Retention Marketing at

TULA Skincare

January 2020 - January 2022

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Independent Contractor at

GALE

January 2020 - January 2021

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Director of Strategic Projects at

Choice Hotels International, Inc.

January 2019 - January 2020

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Director of CRM, Loyalty & Customer Intelligence at

Bluemercury

January 2015 - January 2019

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Associate Director of International Data Solutions at

Merkle

January 2013 - January 2015

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Sr. Manager of Loyalty Program & CRM at

Meliá Hotels International

January 2011 - January 2013

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Corporate CRM & Loyalty Marketing - EMEA at

Caesars Entertainment

January 2009 - January 2011

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Loyalty Marketing Specialist, Corporate Marketing at

Caesars Entertainment

January 2007 - January 2009

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Senior Analyst, Corporate FP&A at

Harrahs Entertainment

January 2005 - January 2007

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Industrial Engineer at

Goodyear Tire & Rubber

January 2002 - January 2005

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Corporate Planning & Analysis Intern at

Jetblue Airways Corporation

January 2002 - January 2002

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Sooklee Shirlee

Education

Miami Dade College, Non-Credit Spanish

January 2010 - January 2012

State University of New York at Buffalo, Bsc.

Frequently Asked Questions about Sooklee Shirlee

What is Sooklee Shirlee email address?

Sooklee Shirlee's primary email address is *****@bluemercury.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Sooklee Shirlee work for?

Sooklee Shirlee is a VP of Retention & Integrated Marketing at Function of Beauty, a company specializing in Wood products, nec.

Where Sooklee Shirlee graduated from?

Sooklee Shirlee holds a degree in Spanish from Miami Dade College.

How can I directly contact Sooklee Shirlee?

To contact Sooklee Shirlee directly, you can use the email address *****@bluemercury.com. Complete contact information is available upon registration with Muraena.

Who is Sooklee Shirlee?

Sooklee Shirlee is a dynamic marketing leader with a strong engineering background, adept at transforming complex data and technology into actionable marketing strategies. With over 15 years of experience across various industries, including aircraft and consumer goods, she has demonstrated her ability to drive growth and enhance customer retention through innovative approaches. Sooklee has a proven track record in leading cross-functional teams and managing multi-disciplinary projects, contributing to significant business outcomes. She is also recognized as an industry thought leader and public speaker, sharing insights on emerging marketing trends. Her multilingual capabilities and commitment to continuous learning further enrich her professional profile. Sooklee is passionate about utilizing data-driven strategies to foster customer relationships and enhance brand loyalty.

Sooklee`s contact details

mail

*****@bluemercury.com

*****@functionofbeauty.com

******@ajax.systems

Colleagues

Rob Hawk

Chief Financial Officer

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Lauren Staggs Cappellari

Vice President Communications

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Stephanie Drengk

Executive Director, Creative Operations and Production

Kellin Zona

VP Digital

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Zahir Dossa

Part-time Lecturer

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Hien Kaplan

Co-Founder

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Camilla Dell'adami De Tarczal

Vice President, FP&A

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Alexandra Papazian

Chief Executive Officer - function of beauty

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Alexis Feldman

Executive Director, Innovation & Global Marketing

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