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Stephen Ferrando

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Stephen Ferrando

Senior Vice President, Strategy & Analytics | TrueSense Marketing

United States

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Stephen Ferrando

Summary

Stephen Ferrando is a seasoned executive in the marketing and analytics domain with over 20 years of diverse experience spanning commercial and nonprofit sectors. Currently serving as Senior Vice President at Truesense Marketing, he excels in leveraging advanced analytics and data insights to drive strategic innovation and optimize client outcomes. His career reflects a robust blend of leadership in cross-functional teams and a deep understanding of technology platforms, particularly in CRM and digital marketing. Stephen is recognized for his ability to translate complex data into actionable strategies, enhancing both marketing effectiveness and financial performance. His educational background includes a Bachelor of Arts in Psychology from Canisius College and a specialization in Chemical Engineering from Rensselaer Polytechnic Institute. Beyond his professional achievements, he is passionate about mentoring others and fostering a culture of continuous improvement in analytics and marketing practices. Stephen's unique combination of skills and experience positions him as a thought leader in the intersection of data and marketing strategy.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Non-Profit Experience

Stephen Ferrando

Work Experience

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Senior Vice President, Strategy & Analytics at

TrueSense Marketing

January 2017 - Present

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Vice President, Client Services at

CharityEngine

July 2015 - January 2017

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Director, Game Analytics at

Electronic Arts, Inc.

August 2014 - November 2014

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Senior Product Manager at

Electronic Arts

August 2013 - August 2014

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Senior Director, Client Strategy at

Cdr

March 2012 - August 2013

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Director, Non-Profit Client Strategy & Analytics at

Merkle

June 2008 - March 2012

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Senior Manager, Targeting & Analytics at

Anne Lewis Strategies LLC

September 2007 - July 2008

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Manager, Marketing Analytics at

Sprint

June 2004 - August 2007

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Senior Marketing Analyst at

Direct Holdings Global

November 1999 - September 2003

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Stephen Ferrando

Education

Canisius College, Bachelor Of Arts - Ba

January 1995 - January 1998

Rensselaer Polytechnic Institute

January 1993 - January 1994

Frequently Asked Questions about Stephen Ferrando

What is Stephen Ferrando email address?

Stephen Ferrando's primary email address is ****************@truesense.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Stephen Ferrando work for?

Stephen Ferrando is a Senior Vice President, Strategy & Analytics at TrueSense Marketing, a company specializing in Trusts: educational, religious, etc..

Where Stephen Ferrando graduated from?

Stephen Ferrando holds a degree in Psychology from Canisius College.

How can I directly contact Stephen Ferrando?

To contact Stephen Ferrando directly, you can use the email address ****************@truesense.com. Complete contact information is available upon registration with Muraena.

Who is Stephen Ferrando?

Stephen Ferrando is a seasoned executive in the marketing and analytics domain with over 20 years of diverse experience spanning commercial and nonprofit sectors. Currently serving as Senior Vice President at Truesense Marketing, he excels in leveraging advanced analytics and data insights to drive strategic innovation and optimize client outcomes. His career reflects a robust blend of leadership in cross-functional teams and a deep understanding of technology platforms, particularly in CRM and digital marketing. Stephen is recognized for his ability to translate complex data into actionable strategies, enhancing both marketing effectiveness and financial performance. His educational background includes a Bachelor of Arts in Psychology from Canisius College and a specialization in Chemical Engineering from Rensselaer Polytechnic Institute. Beyond his professional achievements, he is passionate about mentoring others and fostering a culture of continuous improvement in analytics and marketing practices. Stephen's unique combination of skills and experience positions him as a thought leader in the intersection of data and marketing strategy.

Stephen`s contact details

mail

****************@truesense.com

Colleagues

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Angie Macalpine

Vice President, Creative Director

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Steven Bushee

President

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Roberta Helmstadter

Vice President Of Client Services

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Tiffany Cramer-Ray

Managing Director

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Kim Kotloski

Vice President and Managing Director

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Samantha Jasnos

Vice President Strategy

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Bill Nicholson

Chief Technology Officer

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Shawn Reed

Executive Vice President

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John Thompson

Chief Creative Officer

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Megan Carder

Sr. Vice President & Managing Director

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