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Steve Viglione

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Steve Viglione

EVP, Executive Director, Marketing Science | BBDO Worldwide

Stamford, Connecticut, United States

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Steve Viglione

Summary

Steve Viglione is a seasoned marketing leader with extensive experience in leveraging data to drive creative strategies and enhance brand connections. Currently serving as EVP, Head of Marketing Science at BBDO, he has a proven track record in various high-impact roles across leading advertising and consulting firms. His expertise spans a wide range of analytical disciplines, including A/B testing, audience segmentation, and digital marketing strategies. Steve has been instrumental in launching analytics departments, notably for the XFL, where he oversaw comprehensive research initiatives. His accolades include multiple prestigious awards such as the Clio and Cannes Lion, highlighting his innovative contributions to marketing campaigns. With a strong foundation in both corporate and startup environments, Steve is adept at navigating complex marketing landscapes and driving results through data-driven insights. He is passionate about the intersection of creativity and analytics, constantly seeking to inspire brands to rethink their approach to data utilization.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Startup Experience

Steve Viglione

Work Experience

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EVP, Executive Director, Marketing Science at

BBDO Worldwide

August 2021 - Present

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Group Director, Marketing Sciences at

R/GA

June 2020 - July 2021

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Custom Research, Ad Effectiveness at

WarnerMedia

October 2020 - April 2021

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Sr. Director, Head of Analytics and Research at

XFL

May 2019 - May 2020

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Associate Director, Marketing Sciences at

R/GA

April 2016 - May 2019

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Manager, Marketing Sciences at

R/GA

May 2014 - May 2019

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Director, Marketing Sciences at

R/GA

May 2018 - May 2019

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Manager, Analytics at

WUNDERMAN THOMPSON NZ LIMITED

April 2013 - May 2014

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Sr. Marketing Analyst, Strategic Insights Group at

Arnold Worldwide

August 2010 - April 2013

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Web Analyst, E-commerce at

PerkinElmer

August 2008 - September 2010

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Steve Viglione

Education

Merrimack College

January 1970

Frequently Asked Questions about Steve Viglione

What is Steve Viglione email address?

Steve Viglione's primary email address is **************@bbdo.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Steve Viglione work for?

Steve Viglione is a EVP, Executive Director, Marketing Science at BBDO Worldwide, a company specializing in Management, Scientific, & Technical Consulting Services.

Where Steve Viglione graduated from?

Steve Viglione holds a degree in from Merrimack College.

How can I directly contact Steve Viglione?

To contact Steve Viglione directly, you can use the email address **************@bbdo.com. Complete contact information is available upon registration with Muraena.

Who is Steve Viglione?

Steve Viglione is a seasoned marketing leader with extensive experience in leveraging data to drive creative strategies and enhance brand connections. Currently serving as EVP, Head of Marketing Science at BBDO, he has a proven track record in various high-impact roles across leading advertising and consulting firms. His expertise spans a wide range of analytical disciplines, including A/B testing, audience segmentation, and digital marketing strategies. Steve has been instrumental in launching analytics departments, notably for the XFL, where he oversaw comprehensive research initiatives. His accolades include multiple prestigious awards such as the Clio and Cannes Lion, highlighting his innovative contributions to marketing campaigns. With a strong foundation in both corporate and startup environments, Steve is adept at navigating complex marketing landscapes and driving results through data-driven insights. He is passionate about the intersection of creativity and analytics, constantly seeking to inspire brands to rethink their approach to data utilization.

Steve`s contact details

mail

**************@bbdo.com

**************@rga.com

*********@merrimack.edu

**************@warnermedia.com

Colleagues

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Ryan Lichtenfeld

Senior Vice President, Account Director

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Shaun Belders

Global CIO/CISO

Skip Mcgovern

VP - Senior Counsel

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Adalberto Santana

VP Creative Director

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Bart Mol

SVP Senior Creative Director at BBDO New York

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Greg Gerstner

SVP, Senior Creative Director

Gustavo Correa

VP CLIENT SERVICES DIRECTOR

Hayley Zelina

SVP, Account Director

Rebecca Wojcicki

VP, Account Director

Susan Kaufman

VP Brand Planning Director

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