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Susi Pokar

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Susi Pokar

Managing Director, Japan | GroupM

Chiyoda, Japan

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Susi Pokar

Summary

Susi Pokar is a seasoned digital marketing professional with over 20 years of experience in the industry. Her career began as a freelance coder, and she has since evolved into a leader in performance marketing and demand generation. Susi has a proven track record of driving business results for prestigious brands across various sectors including Pharmaceuticals, Technology, and Retail. She is currently based in Tokyo, Japan, where she leads data-driven marketing initiatives for Dentsu. Susi's expertise spans a wide range of digital marketing disciplines, from SEO and PPC to social media strategy and analytics. She has a strong focus on building high-performing teams and fostering innovation in AdTech and MarTech. Her multilingual capabilities in English, Hokkien, Japanese, and Malay enhance her ability to engage with diverse markets. Outside of her professional endeavors, Susi is passionate about mentoring the next generation of marketers.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Immigrant

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Startup Experience

Corporate Experience

Consulting Experience

Susi Pokar

Work Experience

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Managing Director, Japan at

GroupM

March 2023 - Present

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Global Agency Development Leader, Apac & Japan at

TikTok

April 2022 - March 2023

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Svp Global Integrated And Performance Marketing at

DENTSU INC.

April 2021 - March 2022

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Svp Apac Performance Marketing at

DENTSU INC.

March 2020 - April 2021

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Head Of Data Solutions at

DENTSU INC.

December 2018 - March 2020

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Analytics Committee at

IAB Southeast Asia and India

March 2018 - November 2018

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Regional Head Of Performance at

DENTSU INC.

July 2015 - November 2018

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Head Of Operations at

INICIATIVAS DE MEIOS - ACTIVIDADES PUBLICITÁRIAS, LDA

August 2014 - April 2015

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Account Director at

INICIATIVAS DE MEIOS - ACTIVIDADES PUBLICITÁRIAS, LDA

December 2012 - August 2014

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Director, Search And Social Media at

Mindshare

November 2010 - August 2012

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Regional Senior Search Manager (Asia) at

Reprise Digital

February 2010 - November 2010

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Regional Associate Search Director (Apac) at

GroupM

March 2009 - December 2009

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Senior Search Marketing Manager at

GroupM

March 2007 - March 2009

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Online Marketing Manager at

muvee Technologies

November 2006 - March 2007

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Online Marketing Consultant at

RESEARCHSEA LIMITED

March 2006 - October 2006

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Online Marketing & Web Specialist at

Dell Technologies

August 2003 - February 2006

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Web Developer at

Synry Technologies

July 1999 - December 2002

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Frequently Asked Questions about Susi Pokar

What is Susi Pokar email address?

Susi Pokar's primary email address is **********@groupm.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Susi Pokar work for?

Susi Pokar is a Managing Director, Japan at GroupM.

Where Susi Pokar graduated from?

Susi Pokar holds a degree in Information Technology (Ecommerce) & Multimedia Dev from Middlesex University.

How can I directly contact Susi Pokar?

To contact Susi Pokar directly, you can use the email address **********@groupm.com. Complete contact information is available upon registration with Muraena.

Is Susi Pokar an immigrant?

Yes, Susi Pokar is an immigrant and currently based in Japan

Who is Susi Pokar?

Susi Pokar is a seasoned digital marketing professional with over 20 years of experience in the industry. Her career began as a freelance coder, and she has since evolved into a leader in performance marketing and demand generation. Susi has a proven track record of driving business results for prestigious brands across various sectors including Pharmaceuticals, Technology, and Retail. She is currently based in Tokyo, Japan, where she leads data-driven marketing initiatives for Dentsu. Susi's expertise spans a wide range of digital marketing disciplines, from SEO and PPC to social media strategy and analytics. She has a strong focus on building high-performing teams and fostering innovation in AdTech and MarTech. Her multilingual capabilities in English, Hokkien, Japanese, and Malay enhance her ability to engage with diverse markets. Outside of her professional endeavors, Susi is passionate about mentoring the next generation of marketers.

Susi`s contact details

mail

**********@groupm.com

Colleagues

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Oli Halliwell

Non Executive Director

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Fernanda Afonso

Chief Administrative and Account Payables

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Ateeq Ur Rehman

Chief Executive Officer

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Gillian Collison

Executive Director, Global Head of Social

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Nathan Young

Chief Growth Officer

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Colleen Ngo

Vice President, Partnerships and Investment, APAC

Simge Ayzit

Managing Director

Soonthorn Areerak

Managing Director

Kanika Manglik

Regional Managing Partner - Investments Strategy UL and LVMH

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