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Tamara Higgins

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Tamara Higgins

SVP, Global Sales, Product, Marketing and Applications | Lycored

Kalamazoo, Michigan, United States

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Tamara Higgins

Summary

Tamara Higgins is an accomplished marketing executive with over a decade of experience in B2B marketing, specializing in corporate strategic marketing and branding. Currently serving as the SVP of Global Product and Marketing at Lycored, she has a proven track record of developing successful marketing programs that enhance brand positioning and market perception. Tamara is skilled in customer relationship management and strategic business growth, with a particular focus on understanding customer needs. Her extensive background includes roles in various organizations, where she has led cross-functional teams and managed significant marketing budgets. She holds an MBA in Integrative Management from Michigan State University and is recognized for her ability to innovate and drive product development in the food and beverage sector. Tamara's passion for marketing and brand development is complemented by her commitment to delivering measurable results.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Tamara Higgins

Work Experience

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SVP, Global Sales, Product, Marketing and Applications at

Lycored

June 2022 - Present

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SVP Food Division at

Lycored

November 2020 - May 2022

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Business Unit Head, Colorants and Real Food Ingredients at

Lycored

March 2017 - November 2020

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Business Unit Head, Colors at

Lycored

May 2015 - March 2017

💼

Global Natural Colors Marketing Manager at

FMC of Canada Limited

May 2014 - April 2015

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Natural Colors Commercial Development Manager at

FMC

June 2012 - May 2014

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Director of Brand Marketing at

Kalsec Inc.

April 2011 - June 2012

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Senior Manager, Marketing at

Kalsec

October 2008 - March 2011

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Marketing Development Manager at

Kalsec

June 2005 - October 2008

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Technical Sales Manager at

Kalsec Inc.

June 2003 - June 2005

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Food Technologist at

Kalsec Inc.

May 1999 - June 2003

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Quality Assurance Food Technologist at

Topco Associates LLC

June 1998 - May 1999

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Quality Auditor at

Favorite Brands International

May 1996 - May 1998

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Tamara Higgins

Education

TACK Channel Market Training, Certificate

January 2011 - January 2011

Center for creative leadership

January 2003 - January 2003

Michigan State University - Eli Broad College of Business, Mba

January 2002 - January 2003

Michigan State University, Bs

January 1992 - January 1996

Hastings High School

Frequently Asked Questions about Tamara Higgins

What is Tamara Higgins email address?

Tamara Higgins's primary email address is *************@lycored.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Tamara Higgins work for?

Tamara Higgins is a SVP, Global Sales, Product, Marketing and Applications at Lycored, a company specializing in Transportation services, nec.

Where Tamara Higgins graduated from?

Tamara Higgins holds a degree in from TACK Channel Market Training.

How can I directly contact Tamara Higgins?

To contact Tamara Higgins directly, you can use the email address *************@lycored.com. Complete contact information is available upon registration with Muraena.

Who is Tamara Higgins?

Tamara Higgins is an accomplished marketing executive with over a decade of experience in B2B marketing, specializing in corporate strategic marketing and branding. Currently serving as the SVP of Global Product and Marketing at Lycored, she has a proven track record of developing successful marketing programs that enhance brand positioning and market perception. Tamara is skilled in customer relationship management and strategic business growth, with a particular focus on understanding customer needs. Her extensive background includes roles in various organizations, where she has led cross-functional teams and managed significant marketing budgets. She holds an MBA in Integrative Management from Michigan State University and is recognized for her ability to innovate and drive product development in the food and beverage sector. Tamara's passion for marketing and brand development is complemented by her commitment to delivering measurable results.

Tamara`s contact details

mail

*************@lycored.com

Colleagues

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Ofer Sharon

Chief Information Officer

Peter Gallagher

Managing Director

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Shirley Cohen

Chief Executive Officer

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Shlomit Grouda

Senior Vice President People

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Ernie Zaik

Vice President, Finished Products and Technologies & Global Distributor Manager, Health

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Eitan Busnach

Vice President Global Purchasing

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