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Tamara Higgins
Tamara Higgins
SVP, Global Sales, Product, Marketing and Applications | Lycored
Kalamazoo, Michigan, United States
Tamara Higgins
Summary
Tamara Higgins is an accomplished marketing executive with over a decade of experience in B2B marketing, specializing in corporate strategic marketing and branding. Currently serving as the SVP of Global Product and Marketing at Lycored, she has a proven track record of developing successful marketing programs that enhance brand positioning and market perception. Tamara is skilled in customer relationship management and strategic business growth, with a particular focus on understanding customer needs. Her extensive background includes roles in various organizations, where she has led cross-functional teams and managed significant marketing budgets. She holds an MBA in Integrative Management from Michigan State University and is recognized for her ability to innovate and drive product development in the food and beverage sector. Tamara's passion for marketing and brand development is complemented by her commitment to delivering measurable results.
Tamara Higgins
Work Experience
SVP, Global Sales, Product, Marketing and Applications at
Lycored
June 2022 - Present
SVP Food Division at
Lycored
November 2020 - May 2022
Business Unit Head, Colorants and Real Food Ingredients at
Lycored
March 2017 - November 2020
Business Unit Head, Colors at
Lycored
May 2015 - March 2017
Global Natural Colors Marketing Manager at
FMC of Canada Limited
May 2014 - April 2015
Natural Colors Commercial Development Manager at
FMC
June 2012 - May 2014
Director of Brand Marketing at
Kalsec Inc.
April 2011 - June 2012
Senior Manager, Marketing at
Kalsec
October 2008 - March 2011
Marketing Development Manager at
Kalsec
June 2005 - October 2008
Technical Sales Manager at
Kalsec Inc.
June 2003 - June 2005
Food Technologist at
Kalsec Inc.
May 1999 - June 2003
Quality Assurance Food Technologist at
Topco Associates LLC
June 1998 - May 1999
Quality Auditor at
Favorite Brands International
May 1996 - May 1998
Tamara Higgins
Education
TACK Channel Market Training, Certificate
January 2011 - January 2011
Center for creative leadership
January 2003 - January 2003
Michigan State University - Eli Broad College of Business, Mba
January 2002 - January 2003
Michigan State University, Bs
January 1992 - January 1996
Hastings High School
Frequently Asked Questions about Tamara Higgins
What is Tamara Higgins email address?
Tamara Higgins's primary email address is *************@lycored.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Tamara Higgins work for?
Tamara Higgins is a SVP, Global Sales, Product, Marketing and Applications at Lycored, a company specializing in Transportation services, nec.
Where Tamara Higgins graduated from?
Tamara Higgins holds a degree in from TACK Channel Market Training.
How can I directly contact Tamara Higgins?
To contact Tamara Higgins directly, you can use the email address *************@lycored.com. Complete contact information is available upon registration with Muraena.
Who is Tamara Higgins?
Tamara Higgins is an accomplished marketing executive with over a decade of experience in B2B marketing, specializing in corporate strategic marketing and branding. Currently serving as the SVP of Global Product and Marketing at Lycored, she has a proven track record of developing successful marketing programs that enhance brand positioning and market perception. Tamara is skilled in customer relationship management and strategic business growth, with a particular focus on understanding customer needs. Her extensive background includes roles in various organizations, where she has led cross-functional teams and managed significant marketing budgets. She holds an MBA in Integrative Management from Michigan State University and is recognized for her ability to innovate and drive product development in the food and beverage sector. Tamara's passion for marketing and brand development is complemented by her commitment to delivering measurable results.
Tamara`s contact details
*************@lycored.com
Colleagues
Chief Information Officer
Managing Director
CFO
Chief Executive Officer
Senior Vice President People
Vice President, Finished Products and Technologies & Global Distributor Manager, Health
Vice President Global Purchasing