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Teresa Liu

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Teresa Liu

VP, Brand Strategy + Insights | Media Cause

Orlando, Florida, United States

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Teresa Liu

Summary

Teresa Liu is an accomplished VP of Brand Strategy and Insights at Media Cause, where she excels in transforming organizational insights into impactful brand strategies. With a rich background in various industries including nonprofit, healthcare, and consumer goods, she possesses a unique ability to connect with diverse audiences. Teresa's expertise spans brand architecture, competitive analysis, and consumer insights, making her a valuable asset in the advertising sector. She has a proven track record of driving brand growth and loyalty through innovative marketing strategies. Her thought leadership is evident in her published articles, where she discusses the evolving landscape of retail and branding. Outside of her professional accomplishments, Teresa is known for her mentoring skills, guiding the next generation of strategists. Her passion for understanding consumer behavior fuels her work, ensuring brands remain relevant and resonant in today's market.

General

Specialist

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Non-Profit Experience

Teresa Liu

Work Experience

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VP, Brand Strategy + Insights at

Media Cause

April 2023 - Present

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Senior Director, Brand Strategy + Insights at

Media Cause

March 2022 - April 2023

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Brand Strategy Consultant at

Contract Freelance

May 2014 - March 2022

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Senior Strategist at

ANTHEM WORLDWIDE

January 2013 - May 2014

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Brand Manager at

CVS Health Inc

July 2010 - December 2012

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Strategist at

ANTHEM WORLDWIDE

July 2007 - June 2010

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Copywriter / Strategy Coordinator at

ANTHEM WORLDWIDE

September 2005 - June 2007

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Teresa Liu

Education

Frequently Asked Questions about Teresa Liu

What is Teresa Liu email address?

Teresa Liu's primary email address is ******@mediacause.org. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Teresa Liu work for?

Teresa Liu is a VP, Brand Strategy + Insights at Media Cause, a company specializing in Advertising, Public Relations, & Related Services.

Where Teresa Liu graduated from?

Teresa Liu holds a degree in English from University of California, Berkeley.

How can I directly contact Teresa Liu?

To contact Teresa Liu directly, you can use the email address ******@mediacause.org. Complete contact information is available upon registration with Muraena.

Who is Teresa Liu?

Teresa Liu is an accomplished VP of Brand Strategy and Insights at Media Cause, where she excels in transforming organizational insights into impactful brand strategies. With a rich background in various industries including nonprofit, healthcare, and consumer goods, she possesses a unique ability to connect with diverse audiences. Teresa's expertise spans brand architecture, competitive analysis, and consumer insights, making her a valuable asset in the advertising sector. She has a proven track record of driving brand growth and loyalty through innovative marketing strategies. Her thought leadership is evident in her published articles, where she discusses the evolving landscape of retail and branding. Outside of her professional accomplishments, Teresa is known for her mentoring skills, guiding the next generation of strategists. Her passion for understanding consumer behavior fuels her work, ensuring brands remain relevant and resonant in today's market.

Teresa`s contact details

mail

******@mediacause.org

Colleagues

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Ian Gardiner

VP, Operations

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Ryan Fuquea

SVP, Client Services

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Michelle Thai

VP, Group Account Director

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Eric Facas

Founder & CEO

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Katey Parker

Chief Strategy Officer (CSO)

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Brad Blake

Chief Operating Officer

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Dan Reed Cfre

Vice President, Fundraising

Melvin Karsenti

VP, Group Account Director

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