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Theresa Hayes

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Theresa Hayes

VP Digital Channels and Data Management | Merrimack Valley Credit Union

Massachusetts, United States

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Theresa Hayes

Summary

Theresa Hayes is a seasoned marketing professional with extensive experience in the financial services sector, currently serving as the VP of Digital Channels at Merrimack Valley Credit Union. With a strong foundation in content marketing, advertising, and community outreach, she has effectively driven initiatives that enhance brand visibility and customer engagement. Her strategic approach to marketing integrates innovative digital solutions and traditional methods, ensuring a comprehensive outreach strategy. Theresa has a proven track record of successful event planning and execution, contributing to community-focused programs that promote financial literacy. She possesses a keen understanding of market dynamics and consumer behavior, which she leverages to create impactful marketing campaigns. An advocate for continuous improvement, she actively measures campaign success to optimize future strategies. Her leadership in digital channels reflects her adaptability and forward-thinking mindset in a rapidly evolving industry. Beyond her professional endeavors, Theresa is passionate about fostering community connections and empowering individuals through education.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Theresa Hayes

Work Experience

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VP Digital Channels and Data Management at

Merrimack Valley Credit Union

November 2020 - Present

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Director of Marketing and Online Channels at

Bridgewater Credit Union

October 2017 - Present

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Associate Director of Marketing/On-Line Channels at

Bridgewater Credit Union

Present

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Marketing Manager at

Strategic Insight | ISS Market Intelligence

April 2015 - February 2016

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Marketing Coordinator at

Bridgewater Credit Union

July 2011 - April 2015

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Theresa Hayes

Education

University of Vermont, Bs

January 2007 - January 2011

Frequently Asked Questions about Theresa Hayes

What is Theresa Hayes email address?

Theresa Hayes's primary email address is ******@bridgewatercu.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Theresa Hayes work for?

Theresa Hayes is a VP Digital Channels and Data Management at Merrimack Valley Credit Union, a company specializing in Depository Credit Intermediation.

Where Theresa Hayes graduated from?

Theresa Hayes holds a degree in Business Administration from University of Vermont.

How can I directly contact Theresa Hayes?

To contact Theresa Hayes directly, you can use the email address ******@bridgewatercu.com. Complete contact information is available upon registration with Muraena.

Who is Theresa Hayes?

Theresa Hayes is a seasoned marketing professional with extensive experience in the financial services sector, currently serving as the VP of Digital Channels at Merrimack Valley Credit Union. With a strong foundation in content marketing, advertising, and community outreach, she has effectively driven initiatives that enhance brand visibility and customer engagement. Her strategic approach to marketing integrates innovative digital solutions and traditional methods, ensuring a comprehensive outreach strategy. Theresa has a proven track record of successful event planning and execution, contributing to community-focused programs that promote financial literacy. She possesses a keen understanding of market dynamics and consumer behavior, which she leverages to create impactful marketing campaigns. An advocate for continuous improvement, she actively measures campaign success to optimize future strategies. Her leadership in digital channels reflects her adaptability and forward-thinking mindset in a rapidly evolving industry. Beyond her professional endeavors, Theresa is passionate about fostering community connections and empowering individuals through education.

Theresa`s contact details

mail

******@bridgewatercu.com

******@mvcu.com

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