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Thobias Florin

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Thobias Florin

Head of Brand Strategy, Managing Director | Cigna Healthcare

New York, New York, United States

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Thobias Florin

Summary

Thobias Florin is an accomplished Brand and Marketing Leader with over 20 years of experience in both B2B and B2C sectors, primarily within the banking industry. His expertise spans brand strategy, digital marketing, and analytics, allowing him to deliver impactful results across various marketing platforms and product launches. Thobias has a proven track record of driving brand equity and business growth through innovative strategies and a client-first approach. His extensive global experience includes high-level roles at major financial institutions such as Cigna Healthcare and BNY Mellon, where he successfully led teams to enhance brand reputation and market presence. Thobias holds advanced degrees in Economics and Business Administration, complemented by a diploma in Communication, which enriches his strategic insights. His leadership style is characterized by collaboration and efficiency, making him a valuable asset in any organizational setting.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Immigrant

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Thobias Florin

Work Experience

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Head of Brand Strategy, Managing Director at

Cigna Healthcare

August 2022 - Present

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Global Head of Brand Strategy and Management at

BNY

July 2021 - July 2022

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Global Brand Director, Senior Principal at

BNY

July 2019 - June 2021

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Head of International Advertising and Marketing, SVP at

Citi

March 2017 - June 2019

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Global Program Manager, SVP at

Citi

May 2014 - February 2017

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Senior Media Manager, VP at

Citi

September 2011 - April 2014

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Head of Marketing and Sale, Sweden at

Citibank

April 2009 - December 2010

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Senior Project Manager, Business Development EMEA at

Citibank

January 2008 - March 2009

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Head of Marketing Strategy and Innovation, VP at

Nordea

November 2005 - December 2007

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Senior Media Manager, AVP at

Nordea

February 2003 - October 2005

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Global Management Associate, Group level at

Nordea

December 2000 - December 2002

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Bank clerk at

Merita Nordbanken

April 2000 - January 2001

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Thobias Florin

Education

Berghs School of Communication, Diploma

January 2005 - January 2005

Lund University School of Economics and Management, Master Of Science In Economics And Business Administration

January 1997 - January 2001

National University of Singapore, Bachelor Of Science - Bs

January 2001 - January 2001

Frequently Asked Questions about Thobias Florin

What is Thobias Florin email address?

Thobias Florin's primary email address is **************@cigna.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Thobias Florin work for?

Thobias Florin is a Head of Brand Strategy, Managing Director at Cigna Healthcare, a company specializing in Other Ambulatory Health Care Services.

Where Thobias Florin graduated from?

Thobias Florin holds a degree in Communication- Business Strategy And Brand Identity from Berghs School of Communication.

How can I directly contact Thobias Florin?

To contact Thobias Florin directly, you can use the email address **************@cigna.com. Complete contact information is available upon registration with Muraena.

Is Thobias Florin an immigrant?

Yes, Thobias Florin is an immigrant and currently based in United States

Who is Thobias Florin?

Thobias Florin is an accomplished Brand and Marketing Leader with over 20 years of experience in both B2B and B2C sectors, primarily within the banking industry. His expertise spans brand strategy, digital marketing, and analytics, allowing him to deliver impactful results across various marketing platforms and product launches. Thobias has a proven track record of driving brand equity and business growth through innovative strategies and a client-first approach. His extensive global experience includes high-level roles at major financial institutions such as Cigna Healthcare and BNY Mellon, where he successfully led teams to enhance brand reputation and market presence. Thobias holds advanced degrees in Economics and Business Administration, complemented by a diploma in Communication, which enriches his strategic insights. His leadership style is characterized by collaboration and efficiency, making him a valuable asset in any organizational setting.

Thobias`s contact details

mail

**************@cigna.com

**************@bnymellon.com

Colleagues

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Ryan Kocher

Medicare Chief Growth Officer

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Sid Priya

Chief Operating Officer - Cigna Healthcare, International Health, Americas

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Sonia Ledesma

Vice President of Sales and Client Management

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Steve Saathoff Cpa

Medicare Market President - Central & South Florida

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Steven Crooke

U.S. Medical Segment Chief Accounting Officer

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Suzette Thompson

Vice President, Network Affordability and Strategy; Girls on the Run Atlanta board member

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Phil Barone

Vice President - National Accounts Strategy and Business Development - Cigna

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Gene Rapisardi

General Manager

Bobbie Bradley

Vice-President Operations

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