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Thobias Florin
Thobias Florin
Head of Brand Strategy, Managing Director | Cigna Healthcare
New York, New York, United States
Thobias Florin
Summary
Thobias Florin is an accomplished Brand and Marketing Leader with over 20 years of experience in both B2B and B2C sectors, primarily within the banking industry. His expertise spans brand strategy, digital marketing, and analytics, allowing him to deliver impactful results across various marketing platforms and product launches. Thobias has a proven track record of driving brand equity and business growth through innovative strategies and a client-first approach. His extensive global experience includes high-level roles at major financial institutions such as Cigna Healthcare and BNY Mellon, where he successfully led teams to enhance brand reputation and market presence. Thobias holds advanced degrees in Economics and Business Administration, complemented by a diploma in Communication, which enriches his strategic insights. His leadership style is characterized by collaboration and efficiency, making him a valuable asset in any organizational setting.
Thobias Florin
Work Experience
Head of Brand Strategy, Managing Director at
Cigna Healthcare
August 2022 - Present
Global Head of Brand Strategy and Management at
BNY
July 2021 - July 2022
Global Brand Director, Senior Principal at
BNY
July 2019 - June 2021
Head of International Advertising and Marketing, SVP at
Citi
March 2017 - June 2019
Global Program Manager, SVP at
Citi
May 2014 - February 2017
Senior Media Manager, VP at
Citi
September 2011 - April 2014
Head of Marketing and Sale, Sweden at
Citibank
April 2009 - December 2010
Senior Project Manager, Business Development EMEA at
Citibank
January 2008 - March 2009
Head of Marketing Strategy and Innovation, VP at
Nordea
November 2005 - December 2007
Senior Media Manager, AVP at
Nordea
February 2003 - October 2005
Global Management Associate, Group level at
Nordea
December 2000 - December 2002
Bank clerk at
Merita Nordbanken
April 2000 - January 2001
Thobias Florin
Education
Berghs School of Communication, Diploma
January 2005 - January 2005
Lund University School of Economics and Management, Master Of Science In Economics And Business Administration
January 1997 - January 2001
National University of Singapore, Bachelor Of Science - Bs
January 2001 - January 2001
Frequently Asked Questions about Thobias Florin
What is Thobias Florin email address?
Thobias Florin's primary email address is **************@cigna.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Thobias Florin work for?
Thobias Florin is a Head of Brand Strategy, Managing Director at Cigna Healthcare, a company specializing in Other Ambulatory Health Care Services.
Where Thobias Florin graduated from?
Thobias Florin holds a degree in Communication- Business Strategy And Brand Identity from Berghs School of Communication.
How can I directly contact Thobias Florin?
To contact Thobias Florin directly, you can use the email address **************@cigna.com. Complete contact information is available upon registration with Muraena.
Is Thobias Florin an immigrant?
Yes, Thobias Florin is an immigrant and currently based in United States
Who is Thobias Florin?
Thobias Florin is an accomplished Brand and Marketing Leader with over 20 years of experience in both B2B and B2C sectors, primarily within the banking industry. His expertise spans brand strategy, digital marketing, and analytics, allowing him to deliver impactful results across various marketing platforms and product launches. Thobias has a proven track record of driving brand equity and business growth through innovative strategies and a client-first approach. His extensive global experience includes high-level roles at major financial institutions such as Cigna Healthcare and BNY Mellon, where he successfully led teams to enhance brand reputation and market presence. Thobias holds advanced degrees in Economics and Business Administration, complemented by a diploma in Communication, which enriches his strategic insights. His leadership style is characterized by collaboration and efficiency, making him a valuable asset in any organizational setting.
Thobias`s contact details
**************@cigna.com
**************@bnymellon.com
Colleagues
Medicare Chief Growth Officer
Chief Operating Officer - Cigna Healthcare, International Health, Americas
Vice President of Sales and Client Management
Medicare Market President - Central & South Florida
U.S. Medical Segment Chief Accounting Officer
Vice President, Network Affordability and Strategy; Girls on the Run Atlanta board member
Partner
Vice President - National Accounts Strategy and Business Development - Cigna
General Manager
Vice-President Operations