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Thomas Mccarty

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Thomas Mccarty

Partner and CMO | Chief Outsiders

San Francisco, California, United States

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Thomas Mccarty

Summary

Thomas McCarty is a seasoned marketing executive with over 25 years of experience in sales, marketing, and general management. As the Partner and Chief Marketing Officer at Chief Outsiders, he specializes in transforming and growing education and service businesses through data-driven strategies. His notable achievements include rebranding and relaunching Zovio and improving marketing efficiency at the University of Phoenix. Thomas has held various leadership roles, including Chief Marketing Officer at Bridgepoint Education and Senior Vice President at Apollo Education. He holds an MBA in Marketing from San Francisco State University and a BA in Philosophy from UC Berkeley. His passion lies in leveraging analytics to optimize marketing spend and enhance customer acquisition and retention. Beyond his professional life, Thomas is dedicated to education and serves on the Board of Trustees for William Woods University. He is known for his strategic thinking and ability to drive growth in competitive markets.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Startup Experience

Corporate Experience

Consulting Experience

Thomas Mccarty

Work Experience

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Partner and CMO at

Chief Outsiders

September 2021 - Present

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Member Board of Trustees at

William Woods University

January 2022 - July 2023

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Chief Marketing Officer at

Bridgepoint Education

January 2017 - May 2021

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Chief Marketing Officer at

Zovio

April 2019 - May 2021

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Member, Board of Trustees at

University of The Rockies, LLC

March 2016 - October 2018

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President at

MCCARTY CONSULTING LTD

January 2014 - January 2017

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Senior Vice President, University Strategy, Product Marketing, Affiliate Marketing at

Apollo Education Group

November 2007 - November 2013

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General Manager at

APTIMUS S.R.L.S.

August 2005 - October 2007

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Vice President at

American List Counselimpower

December 1999 - July 2005

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Consultant at

Hills Consulting

June 1999 - December 1999

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Account Director at

MERCHELLE MAGPAYO

November 1997 - July 1999

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Area Manager at

Nashua

August 1993 - November 1997

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Director, New Account Sales at

Infoimage

June 1989 - August 1993

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Account Executive at

Standad Register

January 1987 - January 1989

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Thomas Mccarty

Education

San Francisco State University, Mba

January 1995 - January 1999

University of California, Berkeley, Ba

January 1983 - January 1987

St. Ignatius College Preparatory

January 1979 - January 1983

Frequently Asked Questions about Thomas Mccarty

What is Thomas Mccarty email address?

Thomas Mccarty's primary email address is ********@chiefoutsiders.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Thomas Mccarty work for?

Thomas Mccarty is a Partner and CMO at Chief Outsiders, a company specializing in Business consulting, nec.

Where Thomas Mccarty graduated from?

Thomas Mccarty holds a degree in Marketing from San Francisco State University.

How can I directly contact Thomas Mccarty?

To contact Thomas Mccarty directly, you can use the email address ********@chiefoutsiders.com. Complete contact information is available upon registration with Muraena.

Who is Thomas Mccarty?

Thomas McCarty is a seasoned marketing executive with over 25 years of experience in sales, marketing, and general management. As the Partner and Chief Marketing Officer at Chief Outsiders, he specializes in transforming and growing education and service businesses through data-driven strategies. His notable achievements include rebranding and relaunching Zovio and improving marketing efficiency at the University of Phoenix. Thomas has held various leadership roles, including Chief Marketing Officer at Bridgepoint Education and Senior Vice President at Apollo Education. He holds an MBA in Marketing from San Francisco State University and a BA in Philosophy from UC Berkeley. His passion lies in leveraging analytics to optimize marketing spend and enhance customer acquisition and retention. Beyond his professional life, Thomas is dedicated to education and serves on the Board of Trustees for William Woods University. He is known for his strategic thinking and ability to drive growth in competitive markets.

Thomas`s contact details

mail

********@chiefoutsiders.com

****@aptimus.com

***********@rockies.edu

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