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Tracee Larocca

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Tracee Larocca

EVP, Chief Marketing Officer | OC Sports & Entertainment

Newport Beach, California, United States

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Tracee Larocca

Summary

Tracee Larocca is a seasoned marketing executive with a wealth of experience in brand management and creative strategy. Currently serving as the EVP and CMO at OC Sports & Entertainment, she has a proven track record of reimagining legacy brands and driving business growth through innovative marketing strategies. Tracee is known for her ability to link cultural relevance with community impact, making her a sought-after leader in the industry. Her extensive background includes pivotal roles at Taco Bell, where she led successful product launches and brand repositioning initiatives. Tracee's commitment to fostering a positive work culture and mentoring emerging leaders sets her apart in the competitive landscape of marketing. She has been recognized with numerous awards, including 'Top 12 Execs Leading The Metaverse Charge' and '2018 Women To Watch.' With a degree in Communication and Media Studies from Arizona State University, she combines academic knowledge with practical expertise to drive results.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Tracee Larocca

Work Experience

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EVP, Chief Marketing Officer at

OC Sports & Entertainment

January 2023 - Present

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SVP, Head of Global Brand Creative Strategy at

Taco Bell

January 2018 - June 2022

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VP, Advertising & Brand Experience at

Taco Bell

January 2015 - January 2018

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SVP, Advertising & Brand Experience at

Taco Bell

January 2017 - January 2018

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Brand Creative Director at

Taco Bell

January 2012 - January 2015

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Sr. Director, Brand Experience at

Taco Bell

January 2011 - January 2012

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Director, Brand Experience at

Taco Bell

January 2008 - January 2011

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Sr. Manager, Brand Experience at

Taco Bell

January 2006 - January 2008

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Manager, Brand Experience at

Taco Bell

January 2004 - January 2006

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Associate Brand Manager, Price Value & Late Night at

Taco Bell

December 1999 - January 2004

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Manager at

Playmates Toys Inc.

January 1998 - December 1999

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Coordinator at

Disney Media & Entertainment Distribution

January 1996 - January 1998

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Marketing Analyst at

Anheuser-Busch

January 1995 - January 1996

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Sales Associate at

Landin Media Sales

January 1994 - January 1995

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Tracee Larocca

Education

Arizona State University, Bachelor Of Arts (Ba)

Claremont high school

Frequently Asked Questions about Tracee Larocca

What is Tracee Larocca email address?

Tracee Larocca's primary email address is **************@tacobell.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Tracee Larocca work for?

Tracee Larocca is a EVP, Chief Marketing Officer at OC Sports & Entertainment, a company specializing in Performing Arts Companies.

Where Tracee Larocca graduated from?

Tracee Larocca holds a degree in Communication And Media Studies from Arizona State University.

How can I directly contact Tracee Larocca?

To contact Tracee Larocca directly, you can use the email address **************@tacobell.com. Complete contact information is available upon registration with Muraena.

Who is Tracee Larocca?

Tracee Larocca is a seasoned marketing executive with a wealth of experience in brand management and creative strategy. Currently serving as the EVP and CMO at OC Sports & Entertainment, she has a proven track record of reimagining legacy brands and driving business growth through innovative marketing strategies. Tracee is known for her ability to link cultural relevance with community impact, making her a sought-after leader in the industry. Her extensive background includes pivotal roles at Taco Bell, where she led successful product launches and brand repositioning initiatives. Tracee's commitment to fostering a positive work culture and mentoring emerging leaders sets her apart in the competitive landscape of marketing. She has been recognized with numerous awards, including 'Top 12 Execs Leading The Metaverse Charge' and '2018 Women To Watch.' With a degree in Communication and Media Studies from Arizona State University, she combines academic knowledge with practical expertise to drive results.

Tracee`s contact details

mail

**************@tacobell.com

********@ocvibe.com

**************@yum.com

Colleagues

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Bill Foltz

Chief Executive Officer

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Russ Borrows

Chief Financial Officer

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Graham Siderius

SVP & Chief Partnerships Officer

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Lauren Parker

VP, Content & Creative Operations

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Lauren Fitzpatrick

Vice President, Deputy General Counsel

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Doug Lakeman

Vice President, Parking & Transportation

Tim Blue

VP, Construction- ocV!be

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Anne Briones

Vice President, Consumer Insights

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Chad Watson

Vice President, Corporate Partnerships

Jason Knudson

Senior Vice President of Real Estate Development

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