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Wendy Yu

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Wendy Yu

Chief Digital Officer | Cuyana

San Francisco, California, United States

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Wendy Yu

Summary

Wendy Yu is a seasoned marketing executive specializing in digital and growth marketing within the e-commerce sector. With a robust background in the entertainment and retail industries, she has held key leadership positions at prominent companies such as Cuyana and Kabam. Wendy's expertise lies in customer loyalty, marketing strategy, and analytics, making her a pivotal figure in driving revenue growth and customer engagement. Her career is marked by a strong focus on integrating innovative marketing solutions and leading cross-functional teams to achieve ambitious business goals. Wendy holds an MBA from the University of Michigan and a Bachelor's Degree from MIT, showcasing her strong academic foundation. She is passionate about leveraging technology to enhance marketing effectiveness and improve customer experiences. Beyond her professional pursuits, she is interested in emerging technologies and sustainability within the marketing landscape.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Startup Experience

Corporate Experience

Wendy Yu

Work Experience

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Chief Digital Officer at

Cuyana

April 2018 - Present

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Interim Head of Performance Marketing at

Cuyana

December 2022 - August 2023

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Advisor at

Cuyana

October 2021 - December 2022

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Vice President, Marketing at

Cuyana

August 2016 - March 2018

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Vice President, Marketing at

Kabam

November 2014 - March 2016

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Senior Director, Marketing at

Kabam

April 2011 - October 2014

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Marketing Director at

Kabam

March 2010 - March 2011

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Manager, Consulting & Strategic Services at

Rosetta

August 2007 - March 2010

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Consumer & Market Knowledge Intern at

Procter & Gamble

May 2006 - August 2006

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Senior Director, Advertising Operations at

Whenu Com

September 2004 - May 2005

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Director, Advertising Operations at

Whenu Com

January 2002 - August 2004

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Manager of Analytics at

Flooz Com

November 1999 - August 2001

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Associate Planning Analyst at

Canon USA

July 1998 - November 1999

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Wendy Yu

Education

Frequently Asked Questions about Wendy Yu

What is Wendy Yu email address?

Wendy Yu's primary email address is *****@cuyana.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Wendy Yu work for?

Wendy Yu is a Chief Digital Officer at Cuyana, a company specializing in Men's & boy's clothing.

Where Wendy Yu graduated from?

Wendy Yu holds a degree in Marketing from Ross School of Business.

How can I directly contact Wendy Yu?

To contact Wendy Yu directly, you can use the email address *****@cuyana.com. Complete contact information is available upon registration with Muraena.

Who is Wendy Yu?

Wendy Yu is a seasoned marketing executive specializing in digital and growth marketing within the e-commerce sector. With a robust background in the entertainment and retail industries, she has held key leadership positions at prominent companies such as Cuyana and Kabam. Wendy's expertise lies in customer loyalty, marketing strategy, and analytics, making her a pivotal figure in driving revenue growth and customer engagement. Her career is marked by a strong focus on integrating innovative marketing solutions and leading cross-functional teams to achieve ambitious business goals. Wendy holds an MBA from the University of Michigan and a Bachelor's Degree from MIT, showcasing her strong academic foundation. She is passionate about leveraging technology to enhance marketing effectiveness and improve customer experiences. Beyond her professional pursuits, she is interested in emerging technologies and sustainability within the marketing landscape.

Wendy`s contact details

mail

*****@cuyana.com

*******@umich.edu

***@sfchamber.com

Colleagues

Sara Huang

Senior Vice President, Creative

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Shilpa Shah

Co-Founder

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Karla Gallardo

Co-Founder and CEO

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Joellen Dutcher

VP of Product

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Max Lishansky

Chief Marketing Officer

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