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Yvette Morrison

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Yvette Morrison

Board Member | Northern Tool + Equipment

Chicago, Illinois, United States

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Yvette Morrison

Summary

Yvette Morrison is a seasoned Senior Marketing Executive and Chief Marketing Officer with extensive experience in marketing strategy, brand management, and customer experience across various industries, including Consumer Packaged Goods, Retail, and Foodservice. With a proven track record in leading large marketing teams and driving brand growth for multi-billion dollar enterprises, she excels in strategic planning and digital transformation. Yvette has held leadership roles at renowned companies such as Caterpillar and The Coca-Cola Company, where she spearheaded initiatives that significantly enhanced brand visibility and customer engagement. Her expertise encompasses integrated marketing, market analysis, and P&L management, making her a versatile leader in the marketing domain. Beyond her professional achievements, Yvette is passionate about fostering cross-functional teamwork and cultivating a culture of accountability within organizations. She holds an MBA in Marketing from the University of Michigan and a BA in Economics from the University of Illinois.

General

Specialist

Leadership Experience

Long-Term Tenure

Professional interests

Leadership Development

Innovation

Emerging Technologies

Organisational experience

Corporate Experience

Yvette Morrison

Work Experience

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Board Member at

Northern Tool + Equipment

September 2022 - Present

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VP/Head of Global Marketing and Brand at

Caterpillar, Inc.

August 2021 - Present

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VP, Brand Marketing at

Lowe's Companies, Inc.

July 2020 - June 2021

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VP, Marketing at

Snapon Tools Private Limited

September 2011 - October 2019

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Assistant Vice President, Marketing at

The Coca-Cola Company

June 2007 - June 2010

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Director, Global Advertising at

The Coca-Cola Company

November 2004 - May 2007

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Channel Marketing Leader at

The Coca-Cola Company

March 2002 - October 2004

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Group Marketing Manager, Foodservice Field Sales and Marketing at

The Coca-Cola Company

January 1998 - February 2002

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Marketing Manager at

The Coca-Cola Company

July 1995 - December 1997

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Brand Manager at

Dow Brands Inc

April 1994 - July 1995

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Assistant Brand Manager at

Nestlé

June 1993 - March 1994

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Associate Brand Manager at

Nestle Food Canada

June 1991 - June 1993

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Yvette Morrison

Education

University of Illinois Urbana-Champaign, Ba

Frequently Asked Questions about Yvette Morrison

What is Yvette Morrison email address?

Yvette Morrison's primary email address is **************@sgsinternational.net. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Yvette Morrison work for?

Yvette Morrison is a Board Member at Northern Tool + Equipment, a company specializing in Recreational vehicle dealers.

Where Yvette Morrison graduated from?

Yvette Morrison holds a degree in Marketing from Ross School of Business.

How can I directly contact Yvette Morrison?

To contact Yvette Morrison directly, you can use the email address **************@sgsinternational.net. Complete contact information is available upon registration with Muraena.

Who is Yvette Morrison?

Yvette Morrison is a seasoned Senior Marketing Executive and Chief Marketing Officer with extensive experience in marketing strategy, brand management, and customer experience across various industries, including Consumer Packaged Goods, Retail, and Foodservice. With a proven track record in leading large marketing teams and driving brand growth for multi-billion dollar enterprises, she excels in strategic planning and digital transformation. Yvette has held leadership roles at renowned companies such as Caterpillar and The Coca-Cola Company, where she spearheaded initiatives that significantly enhanced brand visibility and customer engagement. Her expertise encompasses integrated marketing, market analysis, and P&L management, making her a versatile leader in the marketing domain. Beyond her professional achievements, Yvette is passionate about fostering cross-functional teamwork and cultivating a culture of accountability within organizations. She holds an MBA in Marketing from the University of Michigan and a BA in Economics from the University of Illinois.

Yvette`s contact details

mail

**************@sgsinternational.net

***************@northerntool.com

Colleagues

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Steve Spears

Vice President Retail Stores

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Andrew Strom

Senior Vice President - Product Development & Manufacturing

Frank Crowson

Chief Marketing Officer

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Anthony Crudele

Advisory Board Member - Lead Director

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Ross Gilbertson

Board Member

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Shaun Bunch

Chief Supply Chain & Retail Officer

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David Letsche

Board Member

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Tom Erickson

Chief Financial Officer

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Joe Apolloni

Senior Vice President Retail Operations

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Jeff Land

Senior Vice President - Merchandising, Inventory Management and Global Sourcing

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