Directory
>
Zak Armitage
Zak Armitage
SVP & GM, NBA2K + 2K Sports Lab | 2K
San Francisco, California, United States
Zak Armitage
Summary
Zak Armitage is a seasoned executive with a wealth of experience in the gaming industry, currently serving as SVP & GM for NBA2K and 2K Sports Lab. With a strong background in strategic planning, digital marketing, and data analysis, he has successfully led various teams and projects that have driven significant revenue growth. His journey spans several leadership roles at 2K Games and Electronic Arts, where he honed his skills in global lifecycle management and commercial strategy. Zak's unique blend of expertise in both creative and analytical domains makes him a valuable asset in any organization. He is passionate about leveraging technology and innovation to enhance user experiences in gaming. Outside of work, he enjoys fly fishing and tree climbing, showcasing his adventurous spirit.
Zak Armitage
Work Experience
SVP & GM, NBA2K + 2K Sports Lab at
2K
November 2023 - Present
VP & Franchise Lead, NBA2K at
2K
June 2020 - Present
Senior Director, Commercial Strategy & Operations at
2K
August 2019 - July 2020
Senior Manager, Global Lifecycle Management at
Electronic Arts, Inc.
October 2016 - September 2019
Associate Director, Planning at
RAPP
November 2014 - October 2016
Strategic Planner at
Baker Street Advertising
May 2014 - April 2015
Strategist at
Mortar
January 2013 - May 2014
Strategy Consultant at
LIM Innovations
December 2012 - August 2013
Associate at
Elysium Management Consulting
January 2012 - January 2013
Zak Armitage
Education
University of Liverpool, 2:1 Ba (Hons)
Queen Elizabeth School - Kirkby Lonsdale
Frequently Asked Questions about Zak Armitage
What is Zak Armitage email address?
Zak Armitage's primary email address is ************@2k.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Zak Armitage work for?
Zak Armitage is a SVP & GM, NBA2K + 2K Sports Lab at 2K, a company specializing in Custom computer programming services.
Where Zak Armitage graduated from?
Zak Armitage holds a degree in Business & Politics from University of Liverpool.
How can I directly contact Zak Armitage?
To contact Zak Armitage directly, you can use the email address ************@2k.com. Complete contact information is available upon registration with Muraena.
Who is Zak Armitage?
Zak Armitage is a seasoned executive with a wealth of experience in the gaming industry, currently serving as SVP & GM for NBA2K and 2K Sports Lab. With a strong background in strategic planning, digital marketing, and data analysis, he has successfully led various teams and projects that have driven significant revenue growth. His journey spans several leadership roles at 2K Games and Electronic Arts, where he honed his skills in global lifecycle management and commercial strategy. Zak's unique blend of expertise in both creative and analytical domains makes him a valuable asset in any organization. He is passionate about leveraging technology and innovation to enhance user experiences in gaming. Outside of work, he enjoys fly fishing and tree climbing, showcasing his adventurous spirit.
Zak`s contact details
************@2k.com
************@2kgames.com
Colleagues
SVP, Global Creative and Content
Vice President, Human Resources
SVP Player Strategy
VP Commercial Strategy & Operations
Vice President Quality Assurance and Submissions
Vice President, Partnerships & Licensing
SVP & GM
Vice President, Product - Core Games
Director, Chief of Staff - Technology
Chief Partnerships Officer