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Alexander Rohwer

Alexander Rohwer

Vice President Brand & Advertising | OTTO

Hamburg, Germany

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Alexander Rohwer

Summary

Alexander Rohwer is a seasoned professional in brand management and advertising, currently serving as the Vice President of Brand & Advertising at OTTO in Hamburg, Germany. With extensive experience in analytics, change management, and digital transformation, he has a proven track record in leading strategic initiatives that drive brand growth. His career includes significant roles at OTTO, where he has progressed from Head of Strategy to his current executive position. Alexander is recognized for his leadership skills and was named in the W&V Top 100 in 2023. He holds a Master's degree in Industrial Engineering from the Karlsruhe Institute of Technology. His passion for digital transformation and leadership development sets him apart in the competitive landscape of business consulting.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Leadership Development

Emerging Technologies

Organisational experience

Corporate Experience

Alexander Rohwer

Work Experience

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Vice President Brand & Advertising at

OTTO

March 2022 - Present

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Head of Strategy & Brand at

OTTO

October 2018 - March 2022

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Head of Strategy & Analytics at

OTTO

March 2015 - September 2018

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Projektleiter Otto Group Consulting at

Otto Group

August 2010 - March 2015

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Diplomand at

Eos Solutions Asia

January 2009 - January 2009

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Praktikant at

AUDI AG

October 2006 - February 2007

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Praktikant at

Boston Consulting Group (BCG)

January 2004 - January 2004

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Alexander Rohwer

Education

Karlsruhe Institute of Technology, Master Of Science (M.Sc.) / Dipl.-Wi.-Ing.

January 2004 - January 2010

Frequently Asked Questions about Alexander Rohwer

What is Alexander Rohwer email address?

Alexander Rohwer's primary email address is ****************@otto.de. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Alexander Rohwer work for?

Alexander Rohwer is a Vice President Brand & Advertising at OTTO, a company specializing in Clothing Stores.

Where Alexander Rohwer graduated from?

Alexander Rohwer holds a degree in Industrial Engineering / Wirtschaftsingenieurwesen from Karlsruhe Institute of Technology.

How can I directly contact Alexander Rohwer?

To contact Alexander Rohwer directly, you can use the email address ****************@otto.de. Complete contact information is available upon registration with Muraena.

Who is Alexander Rohwer?

Alexander Rohwer is a seasoned professional in brand management and advertising, currently serving as the Vice President of Brand & Advertising at OTTO in Hamburg, Germany. With extensive experience in analytics, change management, and digital transformation, he has a proven track record in leading strategic initiatives that drive brand growth. His career includes significant roles at OTTO, where he has progressed from Head of Strategy to his current executive position. Alexander is recognized for his leadership skills and was named in the W&V Top 100 in 2023. He holds a Master's degree in Industrial Engineering from the Karlsruhe Institute of Technology. His passion for digital transformation and leadership development sets him apart in the competitive landscape of business consulting.

Alexander`s contact details

mail

****************@otto.de

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Robert Schlichter

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Lars Blinda

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Mirko Krauel

Managing Director

Muttafa Ser

vice president

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Stefan Huebner

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Nicolai Johannsen

Direktor / VP Consumer Interactions

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