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Allison Miazga-Bedrick

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Allison Miazga-Bedrick

Vice President Marketing - Seasonal Portfolio | Mars

Morristown, New Jersey, United States

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Allison Miazga-Bedrick

Summary

Allison Miazga-Bedrick is a seasoned marketing executive with over 20 years of experience in consumer packaged goods (CPG), specializing in brand development and strategic marketing. She currently serves as Vice President of Marketing for the Seasonal Portfolio at Mars Wrigley, overseeing a significant $1.6 billion portfolio that includes iconic brands like M&M's and SNICKERS. Allison has a proven track record of driving innovation and growth, having led successful campaigns that achieved high penetration and market growth. Her leadership style emphasizes team development and cross-functional collaboration, making her a respected figure in her field. Educated at Duke University and Vanderbilt University, she combines her academic background in political science and marketing with practical experience in high-stakes marketing environments. Allison's passion lies in creating compelling brand narratives that resonate with consumers and elevate brand equity.

General

Specialist

Leadership Experience

Long-Term Tenure

Professional interests

Leadership Development

Innovation

Organisational experience

Corporate Experience

Allison Miazga-Bedrick

Work Experience

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Vice President Marketing - Seasonal Portfolio at

Karczma Chełmińska

Present

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Vice President Marketing - Seasonal Portfolio at

Mars

July 2022 - Present

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Vice President Of Marketing - M&M’s Brand at

Mars

September 2017 - July 2022

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Senior Brand Director, Mars at

Mars

April 2010 - September 2017

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Senior Marketing Manager, M&M's® Brand Chocolate Candies at

Mars

September 2009 - April 2010

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Senior Marketing Manager, Fling® Brand at

Mars

January 2007 - September 2009

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Marketing Manager at

Mars

January 2000 - January 2007

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Associate Marketing Manager at

Mars

July 1998 - January 2000

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Mba Marketing Intern, Nestletollhouse Cookies® at

Nestlé

January 1997 - January 1997

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Advertising Account Executive at

Burston Marketing, Inc.

January 1995 - January 1996

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Assistant Account Executive/Budget Coordinator - Texaco, Inc. at

Campbell Mithun Esty Advertising

January 1993 - January 1995

💼

Advertising Broadcast Traffic Coordinator at

Scali Mccabe Sloves Advertising

January 1991 - January 1993

Allison Miazga-Bedrick

Education

Vanderbilt University - Owen Graduate School of Management,, Mba

January 1996 - January 1998

Duke University, Bachelor's Degree

January 1987 - January 1991

Duke University

January 1991

Frequently Asked Questions about Allison Miazga-Bedrick

What is Allison Miazga-Bedrick email address?

Allison Miazga-Bedrick's primary email address is ************************@effem.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Allison Miazga-Bedrick work for?

Allison Miazga-Bedrick is a Vice President Marketing - Seasonal Portfolio at Mars, a company specializing in Holding companies, nec.

Where Allison Miazga-Bedrick graduated from?

Allison Miazga-Bedrick holds a degree in Marketing from Vanderbilt University - Owen Graduate School of Management,.

How can I directly contact Allison Miazga-Bedrick?

To contact Allison Miazga-Bedrick directly, you can use the email address ************************@effem.com. Complete contact information is available upon registration with Muraena.

Who is Allison Miazga-Bedrick?

Allison Miazga-Bedrick is a seasoned marketing executive with over 20 years of experience in consumer packaged goods (CPG), specializing in brand development and strategic marketing. She currently serves as Vice President of Marketing for the Seasonal Portfolio at Mars Wrigley, overseeing a significant $1.6 billion portfolio that includes iconic brands like M&M's and SNICKERS. Allison has a proven track record of driving innovation and growth, having led successful campaigns that achieved high penetration and market growth. Her leadership style emphasizes team development and cross-functional collaboration, making her a respected figure in her field. Educated at Duke University and Vanderbilt University, she combines her academic background in political science and marketing with practical experience in high-stakes marketing environments. Allison's passion lies in creating compelling brand narratives that resonate with consumers and elevate brand equity.

Allison`s contact details

mail

************************@effem.com

**********************@mars.com

Colleagues

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VP R&D International Markets

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Managing Director, Mars Petcare India

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VP Sales Specialty Channel

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Shona Bell

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Sophie Groeneweg

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Abigail Stevenson

Chief Science Officer

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Poul Weihrauch

CEO & Office of the President at Mars

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Ana Baptista

Conselheira

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Andrew Clarke

Global President - Mars Snacking

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