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Becca Lawson

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Becca Lawson

Vice President Marketing | MasterClass

San Francisco, California, United States

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Becca Lawson

Summary

Becca Lawson is an accomplished marketing leader specializing in brand development and customer experience. With a rich background spanning over two decades, she has successfully driven brand strategies for major companies such as Lyft and Pandora, transforming them into household names. Becca's expertise lies in creating data-driven marketing campaigns that resonate with consumers and elevate brand presence. As a member of the Tsimshian Nation, she brings a unique perspective to her work, blending cultural insights with innovative marketing practices. In her current role as Vice President of Marketing at Masterclass, she continues to push boundaries in the prepackaged software industry. Beyond her professional achievements, Becca is known for her vibrant personality, a love for the color pink, and her adventurous spirit, often seen riding her Harley. Her passion for storytelling and creative strategy makes her a formidable force in the marketing landscape.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Startup Experience

Becca Lawson

Work Experience

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Vice President Marketing at

MasterClass

May 2023 - Present

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VP Brand Marketing, Consumer Insights, Customer Experience at

Hippo Insurance

December 2020 - March 2023

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Lead Consultant at

Blackboot Brand Builders

December 2018 - January 2021

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VP, Brand Marketing at

Lyft

December 2016 - October 2018

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Senior Director Global Brand & Product Marketing at

Pandora

March 2015 - December 2016

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Business Lead at

Freelance

January 2013 - March 2015

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Account Director at

Goodby Silverstein & Partners

January 2008 - January 2013

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Account Director at

BBH USA

January 2006 - January 2008

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Manager of Global Advertising at

SAP

January 2003 - January 2006

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Becca Lawson

Education

The University of Texas at Austin, Bachelor’s Degree

January 1995 - January 1999

Frequently Asked Questions about Becca Lawson

What is Becca Lawson email address?

Becca Lawson's primary email address is *******@myhippo.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Becca Lawson work for?

Becca Lawson is a Vice President Marketing at MasterClass, a company specializing in Data processing schools.

Where Becca Lawson graduated from?

Becca Lawson holds a degree in Advertising from The University of Texas at Austin.

How can I directly contact Becca Lawson?

To contact Becca Lawson directly, you can use the email address *******@myhippo.com. Complete contact information is available upon registration with Muraena.

Who is Becca Lawson?

Becca Lawson is an accomplished marketing leader specializing in brand development and customer experience. With a rich background spanning over two decades, she has successfully driven brand strategies for major companies such as Lyft and Pandora, transforming them into household names. Becca's expertise lies in creating data-driven marketing campaigns that resonate with consumers and elevate brand presence. As a member of the Tsimshian Nation, she brings a unique perspective to her work, blending cultural insights with innovative marketing practices. In her current role as Vice President of Marketing at Masterclass, she continues to push boundaries in the prepackaged software industry. Beyond her professional achievements, Becca is known for her vibrant personality, a love for the color pink, and her adventurous spirit, often seen riding her Harley. Her passion for storytelling and creative strategy makes her a formidable force in the marketing landscape.

Becca`s contact details

mail

*******@myhippo.com

*******@pandora.com

************@masterclass.com

Colleagues

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Taylor Adams

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Robbie Giles

SVP, Consumer Marketing

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Minnie Fong

VP of Business Operations and Strategy

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Musa Tariq

Board Member

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Erica Kammann

SVP, Chief of Staff

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Erin Sermeus

Vice President of Talent

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Ayaz Manji

VP Controller

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David Rogier

Founder and CEO

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Lani Kuramoto

Chief Marketing Officer

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Len Amato

Chief Content Officer at MasterClass

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