Directory

>

Becki Last

Becki Last

Chief Programmatic Officer | Firstbook

Bethesda, Maryland, United States

View contact details (it's free)

Becki Last

Summary

Becki Last is a seasoned marketing professional with over 20 years of experience in both B2B and B2C sectors. Currently serving as the Chief Programmatic Officer at First Book, she has a rich background in marketing strategy, product development, and integrated marketing communications. Becki has held various leadership roles at First Book, demonstrating her commitment to the organization's mission of providing educational resources to children in need. Her expertise spans across digital marketing, analytics, and cross-functional team leadership, showcasing her ability to drive results in complex environments. A graduate of the University of Maryland with an MBA in Marketing, she combines academic knowledge with practical experience to develop innovative marketing solutions. Becki is known for her adaptability, strong work ethic, and a unique ability to identify and address underlying challenges in marketing strategies. Her passion for education and literacy is evident in her career choices, reflecting a deep commitment to making a positive impact in the community.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Leadership Development

Innovation

Organisational experience

Corporate Experience

Non-Profit Experience

Becki Last

Work Experience

company logo

Chief Programmatic Officer at

Firstbook

January 2021 - Present

company logo

Executive Vice President, Network Engagement at

Firstbook

July 2019 - January 2021

company logo

Senior Vice President, Network Engagement at

Firstbook

January 2015 - July 2019

company logo

Vice President, Network Engagement at

Firstbook

June 2011 - January 2015

company logo

Director, Marketing Strategy at

Spectrum

July 2008 - June 2011

company logo

Director, Integrated Product Marketing at

USA TODAY

March 2007 - July 2008

💼

Senior Manager, Marketing at

Usatoday Com

December 2005 - March 2007

company logo

Marketing Manager, High Value Individuals at

Sprint

January 2005 - December 2005

💼

Marketing Manager, Strategic Marketing Services at

neXtel GmbH

July 2003 - January 2005

💼

Marketing Manager, PTT at

neXtel GmbH

January 2003 - October 2003

💼

Senior Staff Specialist II at

KIRAN THAMATAM

June 2001 - September 2002

💼

Strategic Planner at

Books-For-Cooks.com

June 2000 - December 2000

💼

Strategic Planner/Account Planner at

Eisner Communications

August 1997 - August 1999

Logos provided by Logo.dev

Becki Last

Education

Brandeis University, Ba

January 1993 - January 1997

Frequently Asked Questions about Becki Last

What is Becki Last email address?

Becki Last's primary email address is *****@firstbook.org. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Becki Last work for?

Becki Last is a Chief Programmatic Officer at Firstbook, a company specializing in Books, periodicals, & newspapers.

Where Becki Last graduated from?

Becki Last holds a degree in Marketing from University of Maryland - Robert H. Smith School of Business.

How can I directly contact Becki Last?

To contact Becki Last directly, you can use the email address *****@firstbook.org. Complete contact information is available upon registration with Muraena.

Who is Becki Last?

Becki Last is a seasoned marketing professional with over 20 years of experience in both B2B and B2C sectors. Currently serving as the Chief Programmatic Officer at First Book, she has a rich background in marketing strategy, product development, and integrated marketing communications. Becki has held various leadership roles at First Book, demonstrating her commitment to the organization's mission of providing educational resources to children in need. Her expertise spans across digital marketing, analytics, and cross-functional team leadership, showcasing her ability to drive results in complex environments. A graduate of the University of Maryland with an MBA in Marketing, she combines academic knowledge with practical experience to develop innovative marketing solutions. Becki is known for her adaptability, strong work ethic, and a unique ability to identify and address underlying challenges in marketing strategies. Her passion for education and literacy is evident in her career choices, reflecting a deep commitment to making a positive impact in the community.

Becki`s contact details

mail

*****@firstbook.org

Colleagues

avatar
Barbara Marcus

President and Publisher, Children's Division

avatar
Laura Geringer Bass

The Girl With More Than One Heart

avatar
Lisa Herling

Vice President, Marketing And Communications

avatar
Dana Bond Cnp

Executive Vice President, Strategic Alliances

avatar
Daniel Stokes

Chief Administrative Officer

avatar
Lori Prince

VP of eCommerce

Wendy Lin Cpa

Chief Financial Officer

Lynda Lancaster

Senior Vice President, National Outreach

avatar
Mshrm Lynnette Appling Phr

VICE PRESIDENT, HUMAN RESOURCES- Senior Leadership Team

Andrea Grafstein

First Grade Teacher

View Contact details (it's free)
Request Profile Removal