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Becki Last
Becki Last
Chief Programmatic Officer | Firstbook
Bethesda, Maryland, United States
Becki Last
Summary
Becki Last is a seasoned marketing professional with over 20 years of experience in both B2B and B2C sectors. Currently serving as the Chief Programmatic Officer at First Book, she has a rich background in marketing strategy, product development, and integrated marketing communications. Becki has held various leadership roles at First Book, demonstrating her commitment to the organization's mission of providing educational resources to children in need. Her expertise spans across digital marketing, analytics, and cross-functional team leadership, showcasing her ability to drive results in complex environments. A graduate of the University of Maryland with an MBA in Marketing, she combines academic knowledge with practical experience to develop innovative marketing solutions. Becki is known for her adaptability, strong work ethic, and a unique ability to identify and address underlying challenges in marketing strategies. Her passion for education and literacy is evident in her career choices, reflecting a deep commitment to making a positive impact in the community.
Becki Last
Work Experience
Chief Programmatic Officer at
Firstbook
January 2021 - Present
Executive Vice President, Network Engagement at
Firstbook
July 2019 - January 2021
Senior Vice President, Network Engagement at
Firstbook
January 2015 - July 2019
Vice President, Network Engagement at
Firstbook
June 2011 - January 2015
Director, Marketing Strategy at
Spectrum
July 2008 - June 2011
Director, Integrated Product Marketing at
USA TODAY
March 2007 - July 2008
Senior Manager, Marketing at
Usatoday Com
December 2005 - March 2007
Marketing Manager, High Value Individuals at
Sprint
January 2005 - December 2005
Marketing Manager, Strategic Marketing Services at
neXtel GmbH
July 2003 - January 2005
Marketing Manager, PTT at
neXtel GmbH
January 2003 - October 2003
Senior Staff Specialist II at
KIRAN THAMATAM
June 2001 - September 2002
Strategic Planner at
Books-For-Cooks.com
June 2000 - December 2000
Strategic Planner/Account Planner at
Eisner Communications
August 1997 - August 1999
Becki Last
Education
University of Maryland - Robert H. Smith School of Business, Mba
January 1999 - January 2001
January 1993 - January 1997
Frequently Asked Questions about Becki Last
What is Becki Last email address?
Becki Last's primary email address is *****@firstbook.org. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Becki Last work for?
Becki Last is a Chief Programmatic Officer at Firstbook, a company specializing in Books, periodicals, & newspapers.
Where Becki Last graduated from?
Becki Last holds a degree in Marketing from University of Maryland - Robert H. Smith School of Business.
How can I directly contact Becki Last?
To contact Becki Last directly, you can use the email address *****@firstbook.org. Complete contact information is available upon registration with Muraena.
Who is Becki Last?
Becki Last is a seasoned marketing professional with over 20 years of experience in both B2B and B2C sectors. Currently serving as the Chief Programmatic Officer at First Book, she has a rich background in marketing strategy, product development, and integrated marketing communications. Becki has held various leadership roles at First Book, demonstrating her commitment to the organization's mission of providing educational resources to children in need. Her expertise spans across digital marketing, analytics, and cross-functional team leadership, showcasing her ability to drive results in complex environments. A graduate of the University of Maryland with an MBA in Marketing, she combines academic knowledge with practical experience to develop innovative marketing solutions. Becki is known for her adaptability, strong work ethic, and a unique ability to identify and address underlying challenges in marketing strategies. Her passion for education and literacy is evident in her career choices, reflecting a deep commitment to making a positive impact in the community.
Becki`s contact details
*****@firstbook.org
Colleagues
President and Publisher, Children's Division
The Girl With More Than One Heart
Vice President, Marketing And Communications
Executive Vice President, Strategic Alliances
Chief Administrative Officer
VP of eCommerce
Chief Financial Officer
Senior Vice President, National Outreach
VICE PRESIDENT, HUMAN RESOURCES- Senior Leadership Team
First Grade Teacher