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Bethany Catron Evans

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Bethany Catron Evans

VP, Americas Marketing | The North Face

Denver, Colorado, United States

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Bethany Catron Evans

Summary

Bethany Catron Evans is an accomplished marketing executive with extensive experience in leading marketing strategies for top brands. Currently serving as the VP of Americas Marketing at The North Face, she oversees a diverse range of marketing initiatives including brand management, digital strategy, and customer loyalty programs. With a background that spans various industries such as travel and retail, Bethany has honed her skills in advertising, content strategy, and integrated marketing. She has successfully driven campaigns that have not only boosted brand visibility but also achieved significant revenue growth. Bethany holds an MBA from Southern Methodist University and a Bachelor's degree in Journalism from Washington and Lee University. Her passion for innovative marketing solutions and her leadership experience make her a valuable asset to any organization. Outside of her professional life, she enjoys outdoor activities, reflecting her connection to the brands she represents.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Bethany Catron Evans

Work Experience

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VP, Americas Marketing at

The North Face

July 2023 - Present

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Vice President, Media & Channel Marketing at

The North Face

September 2022 - July 2023

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Teacher at

Pure Barre

January 2022 - April 2023

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Senior Marketing Director, Global Brand Management at

The North Face

January 2021 - September 2022

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Director, Digital Marketing and Loyalty at

The North Face

February 2019 - January 2021

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Senior Marketing Manager, Media & Content at

Southwest Airlines

August 2017 - February 2019

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Manager, Customer Communication Strategy at

Southwest Airlines

March 2017 - August 2017

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Social Media Marketing Manager at

Southwest Airlines

December 2014 - February 2017

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Social Media Manager at

JCPenney

October 2012 - December 2014

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Brand Marketing & Social Media at

Roomkey

April 2012 - October 2012

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Bethany Catron Evans

Education

Southern Methodist University - Cox School of Business, Master Of Business Administration (M.B.A.)

Frequently Asked Questions about Bethany Catron Evans

What is Bethany Catron Evans email address?

Bethany Catron Evans's primary email address is *******@lesliejthompson.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Bethany Catron Evans work for?

Bethany Catron Evans is a VP, Americas Marketing at The North Face, a company specializing in Men's & boy's clothing.

Where Bethany Catron Evans graduated from?

Bethany Catron Evans holds a degree in from Southern Methodist University - Cox School of Business.

How can I directly contact Bethany Catron Evans?

To contact Bethany Catron Evans directly, you can use the email address *******@lesliejthompson.com. Complete contact information is available upon registration with Muraena.

Who is Bethany Catron Evans?

Bethany Catron Evans is an accomplished marketing executive with extensive experience in leading marketing strategies for top brands. Currently serving as the VP of Americas Marketing at The North Face, she oversees a diverse range of marketing initiatives including brand management, digital strategy, and customer loyalty programs. With a background that spans various industries such as travel and retail, Bethany has honed her skills in advertising, content strategy, and integrated marketing. She has successfully driven campaigns that have not only boosted brand visibility but also achieved significant revenue growth. Bethany holds an MBA from Southern Methodist University and a Bachelor's degree in Journalism from Washington and Lee University. Her passion for innovative marketing solutions and her leadership experience make her a valuable asset to any organization. Outside of her professional life, she enjoys outdoor activities, reflecting her connection to the brands she represents.

Bethany`s contact details

mail

*******@lesliejthompson.com

*************@thenorthface.com

*************@vfc.com

Colleagues

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Bill Brown

President

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Robb Gushiken

Vice President and Global Brand CFO - The North Face, a VF Company

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Michael Horsch

VP Product & Merchandising

Michiel Cauwelier

Vice President Marketing The North Face EMEA

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Liina Potter

Global Brand Marketing Manager

Seattle Spoon

President

Kelly Cortina

Vice President Global Apparel Merchandising and Development

Jim Gerson

VP RD & D

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Jennifer Mohammed

Vice President Product & Merchandising (Americas)

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Jeremie Blondel

VP Sales EMEA

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