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Liina Potter

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Liina Potter

Global Brand Marketing Manager | The North Face

Denver, Colorado, United States

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Liina Potter

Summary

Liina Potter is a dynamic Public Relations and Communications leader currently managing global brand marketing at The North Face. With a rich background in PR strategy for top-tier brands like Yelp and Twitter, she excels in crafting compelling narratives that resonate with diverse audiences. Liina is not just a professional; she is an outdoor enthusiast who enjoys hiking, camping, and snowboarding in her free time. Her commitment to inclusivity is evident through her role as the founder of the Pride Employee Resource Group at The North Face. With a Bachelor's degree in Business Administration from the University of Oregon, she combines academic knowledge with practical experience, having worked across various sectors including retail and technology. Liina's storytelling prowess, coupled with her strategic communications skills, makes her a valuable asset in the marketing landscape.

General

Specialist

Leadership Experience

Long-Term Tenure

Professional interests

Leadership Development

Emerging Technologies

Sustainability

Organisational experience

Corporate Experience

Non-Profit Experience

Liina Potter

Work Experience

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Global Brand Marketing Manager at

The North Face

October 2023 - Present

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Founder, Pride Employee Resource Group (ERG) at

The North Face

January 2022 - Present

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PR & Communications, Community and Partnerships at

The North Face

May 2019 - January 2024

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PR Manager at

Yelp

August 2017 - May 2019

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Account Manager at

Mighty

February 2017 - August 2017

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Senior Account Executive at

Mighty

July 2014 - February 2017

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Account Executive at

SutherlandGold

March 2014 - July 2014

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Assistant Account Executive at

SutherlandGold

January 2012 - January 2013

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Public Relations Intern at

SutherlandGold

June 2012 - November 2012

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Vice President of Sponsorship at

University Of Oregon American Marketing Association

March 2011 - June 2012

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PINK Campus Representative at

Victoria’s Secret & Co.

September 2011 - June 2012

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Weight Room Supervisor at

University Of Oregon Recreation Center

September 2009 - September 2011

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Sales Team Intern at

ALJOMAIH BOTTLING PLANTS

June 2011 - September 2011

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Business Development and Marketing Intern at

Twisted Silver

June 2010 - November 2010

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Sales Representative at

Twisted Silver

June 2009 - November 2010

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Fashion Board and Sales Clerk at

Nordstrom Stoneridge Mall

October 2007 - July 2008

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Liina Potter

Education

University of Oregon, Bachelor's Degree

January 2008 - January 2012

Amador High school

January 2004 - January 2008

Frequently Asked Questions about Liina Potter

What is Liina Potter email address?

Liina Potter's primary email address is ************@vfc.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Liina Potter work for?

Liina Potter is a Global Brand Marketing Manager at The North Face, a company specializing in Men's & boy's clothing.

Where Liina Potter graduated from?

Liina Potter holds a degree in Business Administration And Management, General from University of Oregon.

How can I directly contact Liina Potter?

To contact Liina Potter directly, you can use the email address ************@vfc.com. Complete contact information is available upon registration with Muraena.

Who is Liina Potter?

Liina Potter is a dynamic Public Relations and Communications leader currently managing global brand marketing at The North Face. With a rich background in PR strategy for top-tier brands like Yelp and Twitter, she excels in crafting compelling narratives that resonate with diverse audiences. Liina is not just a professional; she is an outdoor enthusiast who enjoys hiking, camping, and snowboarding in her free time. Her commitment to inclusivity is evident through her role as the founder of the Pride Employee Resource Group at The North Face. With a Bachelor's degree in Business Administration from the University of Oregon, she combines academic knowledge with practical experience, having worked across various sectors including retail and technology. Liina's storytelling prowess, coupled with her strategic communications skills, makes her a valuable asset in the marketing landscape.

Liina`s contact details

mail

************@vfc.com

***********@thenorthface.com

Colleagues

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Bill Brown

President

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Robb Gushiken

Vice President and Global Brand CFO - The North Face, a VF Company

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Michael Horsch

VP Product & Merchandising

Michiel Cauwelier

Vice President Marketing The North Face EMEA

Seattle Spoon

President

Kelly Cortina

Vice President Global Apparel Merchandising and Development

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Bethany Catron Evans

VP, Americas Marketing

Jim Gerson

VP RD & D

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Jennifer Mohammed

Vice President Product & Merchandising (Americas)

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Jeremie Blondel

VP Sales EMEA

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