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Blaire Fraser
Blaire Fraser
Vice President Marketing | O'Neill Vintners & Distillers
San Francisco, California, United States
Blaire Fraser
Summary
Blaire Fraser is a dynamic and results-driven marketing executive with extensive experience in brand building and strategic partnerships within the beverage industry. With a career spanning over two decades, Blaire has held leadership roles at renowned companies such as Diageo, PepsiCo, and American Express, where she drove significant growth and innovation. Her expertise encompasses a broad range of marketing disciplines, including digital strategy, analytics, and cross-functional team leadership. Blaire is recognized for her ability to foster strong relationships and collaborate effectively across diverse teams and markets. She holds an MBA from Northwestern University's Kellogg School of Management and a BA in International Relations from Stanford University. Passionate about people development and sustainability, Blaire is committed to leveraging her skills to create impactful marketing strategies that resonate with consumers. Currently, she serves as the Vice President of Marketing at O'Neill Vintners and Distillers, leading a talented marketing team to elevate brand performance.
Blaire Fraser
Work Experience
Vice President Marketing at
O'Neill Vintners & Distillers
October 2023 - Present
Marketing Director, National Brands at
O'Neill Vintners & Distillers
September 2022 - October 2023
Chief Marketing Officer at
The Gold Bar Spirits Company Inc
January 2021 - April 2022
Marketing & Innovation Director, Water & Emerging Brands at
PepsiCo
February 2019 - January 2021
Global Head of Marketing | Core Malts Brands at
Diageo
August 2016 - August 2018
Senior Brand Manager | Single Malts & Buchanan's at
Diageo
July 2014 - August 2016
Brand Manager, Smirnoff Ice at
Diageo
January 2012 - June 2014
Associate Brand Manager-Smirnoff Vodka at
Diageo
January 2010 - January 2012
Manager, Network Campaigns at
American Express Company
July 2006 - July 2007
Manager, Retail Industry Strategy & Business Development at
American Express Company
January 2005 - June 2006
Analyst, Telecom Industry Development at
American Express Company
September 2003 - December 2004
Summer Analyst (Consulting) at
Marketing Consulting Asscoiates
July 2000 - September 2000
Blaire Fraser
Education
Kellogg School of Management, Mba
January 2007 - January 2009
January 1999 - January 2003
Frequently Asked Questions about Blaire Fraser
What is Blaire Fraser email address?
Blaire Fraser's primary email address is ********@aexp.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Blaire Fraser work for?
Blaire Fraser is a Vice President Marketing at O'Neill Vintners & Distillers, a company specializing in Beverage Manufacturing.
Where Blaire Fraser graduated from?
Blaire Fraser holds a degree in Marketing, Decision Science, Management & Organizations, Analytical Consulting from Kellogg School of Management.
How can I directly contact Blaire Fraser?
To contact Blaire Fraser directly, you can use the email address ********@aexp.com. Complete contact information is available upon registration with Muraena.
Who is Blaire Fraser?
Blaire Fraser is a dynamic and results-driven marketing executive with extensive experience in brand building and strategic partnerships within the beverage industry. With a career spanning over two decades, Blaire has held leadership roles at renowned companies such as Diageo, PepsiCo, and American Express, where she drove significant growth and innovation. Her expertise encompasses a broad range of marketing disciplines, including digital strategy, analytics, and cross-functional team leadership. Blaire is recognized for her ability to foster strong relationships and collaborate effectively across diverse teams and markets. She holds an MBA from Northwestern University's Kellogg School of Management and a BA in International Relations from Stanford University. Passionate about people development and sustainability, Blaire is committed to leveraging her skills to create impactful marketing strategies that resonate with consumers. Currently, she serves as the Vice President of Marketing at O'Neill Vintners and Distillers, leading a talented marketing team to elevate brand performance.
Blaire`s contact details
********@aexp.com
*************@diageo.com
*************@oneillwine.com
Colleagues
Chief Sales Officer
Vice President of National Accounts
VP of Sales - Eastern US
Senior Vice President - Custom Brands, Export & Compliance
Zone Vice President - Southeast
Chief Financial Officer
Vice President National Accounts - On Premise
Chief Operating Officer