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Blaire Fraser

Blaire Fraser

Vice President Marketing | O'Neill Vintners & Distillers

San Francisco, California, United States

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Blaire Fraser

Summary

Blaire Fraser is a dynamic and results-driven marketing executive with extensive experience in brand building and strategic partnerships within the beverage industry. With a career spanning over two decades, Blaire has held leadership roles at renowned companies such as Diageo, PepsiCo, and American Express, where she drove significant growth and innovation. Her expertise encompasses a broad range of marketing disciplines, including digital strategy, analytics, and cross-functional team leadership. Blaire is recognized for her ability to foster strong relationships and collaborate effectively across diverse teams and markets. She holds an MBA from Northwestern University's Kellogg School of Management and a BA in International Relations from Stanford University. Passionate about people development and sustainability, Blaire is committed to leveraging her skills to create impactful marketing strategies that resonate with consumers. Currently, she serves as the Vice President of Marketing at O'Neill Vintners and Distillers, leading a talented marketing team to elevate brand performance.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Startup Experience

Blaire Fraser

Work Experience

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Vice President Marketing at

O'Neill Vintners & Distillers

October 2023 - Present

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Marketing Director, National Brands at

O'Neill Vintners & Distillers

September 2022 - October 2023

💼

Chief Marketing Officer at

The Gold Bar Spirits Company Inc

January 2021 - April 2022

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Marketing & Innovation Director, Water & Emerging Brands at

PepsiCo

February 2019 - January 2021

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Global Head of Marketing | Core Malts Brands at

Diageo

August 2016 - August 2018

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Senior Brand Manager | Single Malts & Buchanan's at

Diageo

July 2014 - August 2016

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Brand Manager, Smirnoff Ice at

Diageo

January 2012 - June 2014

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Associate Brand Manager-Smirnoff Vodka at

Diageo

January 2010 - January 2012

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Manager, Network Campaigns at

American Express Company

July 2006 - July 2007

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Manager, Retail Industry Strategy & Business Development at

American Express Company

January 2005 - June 2006

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Analyst, Telecom Industry Development at

American Express Company

September 2003 - December 2004

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Summer Analyst (Consulting) at

Marketing Consulting Asscoiates

July 2000 - September 2000

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Blaire Fraser

Education

Kellogg School of Management, Mba

January 2007 - January 2009

Stanford University, Ba

January 1999 - January 2003

Frequently Asked Questions about Blaire Fraser

What is Blaire Fraser email address?

Blaire Fraser's primary email address is ********@aexp.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Blaire Fraser work for?

Blaire Fraser is a Vice President Marketing at O'Neill Vintners & Distillers, a company specializing in Beverage Manufacturing.

Where Blaire Fraser graduated from?

Blaire Fraser holds a degree in Marketing, Decision Science, Management & Organizations, Analytical Consulting from Kellogg School of Management.

How can I directly contact Blaire Fraser?

To contact Blaire Fraser directly, you can use the email address ********@aexp.com. Complete contact information is available upon registration with Muraena.

Who is Blaire Fraser?

Blaire Fraser is a dynamic and results-driven marketing executive with extensive experience in brand building and strategic partnerships within the beverage industry. With a career spanning over two decades, Blaire has held leadership roles at renowned companies such as Diageo, PepsiCo, and American Express, where she drove significant growth and innovation. Her expertise encompasses a broad range of marketing disciplines, including digital strategy, analytics, and cross-functional team leadership. Blaire is recognized for her ability to foster strong relationships and collaborate effectively across diverse teams and markets. She holds an MBA from Northwestern University's Kellogg School of Management and a BA in International Relations from Stanford University. Passionate about people development and sustainability, Blaire is committed to leveraging her skills to create impactful marketing strategies that resonate with consumers. Currently, she serves as the Vice President of Marketing at O'Neill Vintners and Distillers, leading a talented marketing team to elevate brand performance.

Blaire`s contact details

mail

********@aexp.com

*************@diageo.com

*************@oneillwine.com

Colleagues

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Chief Sales Officer

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Brian Stephenson

Vice President of National Accounts

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Ryan Davis

VP of Sales - Eastern US

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Steve Lindsay

Senior Vice President - Custom Brands, Export & Compliance

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Michael Baer

Zone Vice President - Southeast

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Anuj Girdhar

Chief Financial Officer

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Breck Oneill

Vice President National Accounts - On Premise

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Matthew Towers

Chief Operating Officer

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