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Blanca De La Infiesta

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Blanca De La Infiesta

Global CMO, Spirits | Zamora Company

Madrid, Community of Madrid, Spain

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Blanca De La Infiesta

Summary

Blanca De La Infiesta is a seasoned marketing professional currently serving as the Global CMO for Spirits at Zamora Company in Madrid, Spain. With a robust background in brand management and digital transformation, she has a proven track record of delivering successful marketing strategies for some of the world's leading consumer goods companies. Her multicultural background and trilingual proficiency in Spanish, English, and German enable her to navigate diverse markets effectively. Blanca's career spans various leadership roles in renowned organizations such as Bacardi and Pernod Ricard, where she has led teams to achieve significant business results. Her expertise encompasses brand architecture, product innovation, and international marketing, making her a valuable asset in the fast-paced FMCG sector. Outside of her professional endeavors, she is known for her resilience and pragmatic approach to challenges, fostering a positive team environment.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Blanca De La Infiesta

Work Experience

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Global CMO, Spirits at

Zamora Company

November 2023 - Present

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Global Programme Director, Digital Transformation at

Bacardi

September 2020 - October 2023

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Brand Director Bombay Sapphire, Iberia at

Bacardi

October 2017 - September 2020

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Category Director, Gin & Vodka, Southern Europe at

Bacardi

April 2016 - October 2017

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Global Senior Marketing Manager, Ballantine's at

Chivas Brothers

October 2013 - March 2016

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Global Marketing Manager Ballantine's, Innovation and Travel Retail at

Chivas Brothers

January 2012 - September 2013

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Global Marketing Manager, Ballantine's 12 Year Old at

Chivas Brothers

September 2008 - December 2011

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Marketing Manager, Malibu Rum at

Pernod Ricard Chile S.A.

January 2007 - August 2008

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Senior Brand Manager Wines at

Pernod Ricard Chile S.A.

April 2005 - December 2006

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Senior Brand Manager Innovation at

GSK

January 2003 - April 2005

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Assistant Brand Manager / Brand Manager positions at

GSK

October 1999 - December 2002

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Blanca De La Infiesta

Education

ESB Business School, Reutlingen University

January 1997 - January 1999

Comillas Pontifical University, Icade, E4

January 1995 - January 1997

Deutsche Schule Madrid, Spain, Abitur & Selectividad

January 1990 - January 1995

German International School New York

January 1986 - January 1990

Deutsche Schule Madrid, Spain

January 1982 - January 1986

Frequently Asked Questions about Blanca De La Infiesta

What is Blanca De La Infiesta email address?

Blanca De La Infiesta's primary email address is *******************@zamoracompany.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Blanca De La Infiesta work for?

Blanca De La Infiesta is a Global CMO, Spirits at Zamora Company, a company specializing in Special Food Services.

Where Blanca De La Infiesta graduated from?

Blanca De La Infiesta holds a degree in Esb, International Business Studies from ESB Business School, Reutlingen University .

How can I directly contact Blanca De La Infiesta?

To contact Blanca De La Infiesta directly, you can use the email address *******************@zamoracompany.com. Complete contact information is available upon registration with Muraena.

Who is Blanca De La Infiesta?

Blanca De La Infiesta is a seasoned marketing professional currently serving as the Global CMO for Spirits at Zamora Company in Madrid, Spain. With a robust background in brand management and digital transformation, she has a proven track record of delivering successful marketing strategies for some of the world's leading consumer goods companies. Her multicultural background and trilingual proficiency in Spanish, English, and German enable her to navigate diverse markets effectively. Blanca's career spans various leadership roles in renowned organizations such as Bacardi and Pernod Ricard, where she has led teams to achieve significant business results. Her expertise encompasses brand architecture, product innovation, and international marketing, making her a valuable asset in the fast-paced FMCG sector. Outside of her professional endeavors, she is known for her resilience and pragmatic approach to challenges, fostering a positive team environment.

Blanca`s contact details

mail

*******************@zamoracompany.com

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Emilio Restoy Cabrera

CEO the Food Tech Lab

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