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Christopher Reid

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Christopher Reid

VP & GM Global Digital Commerce | VF Jeanswear

Missouri, United States

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Christopher Reid

Summary

Christopher Reid is a seasoned executive with over 15 years of experience in digital commerce and a proven track record of driving transformation in some of the world's most iconic brands. As the VP & GM of Global Digital Commerce at Kontoor Brands, he oversees the P&L for renowned denim brands like Wrangler and Lee. His expertise spans a wide range of areas including e-commerce, digital marketing, and brand management, making him a versatile leader in the retail space. Christopher is known for his strategic vision and ability to lead diverse teams towards achieving high performance and innovation. He holds an MBA from Duke University, specializing in Marketing and Management. His career journey reflects a commitment to enhancing consumer experiences and delivering profitable growth across various industries. Christopher's leadership style fosters collaboration and a culture of excellence, driving teams to unlock value in the digital ecosystem.

General

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Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Christopher Reid

Work Experience

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VP & GM Global Digital Commerce at

VF Jeanswear

January 2020 - Present

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VP Ecommerce, US at

Pandora

January 2018 - January 2020

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VP Digital Commerce at

Scrubs And Beyond

January 2017 - January 2018

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VP Digital Commerce & Marketing at

Caleres, Inc.

January 2015 - January 2017

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Senior Director eCommerce Site Operations at

Designer Brands

January 2014 - January 2015

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Senior Director eCommerce, Target Optical at

LUXOTTICA ITALIA SRL

January 2013 - January 2014

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Global & US Marketing MLDP, Product Director at

Johnson & Johnson

January 2010 - January 2013

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MBA, Marketing at

Duke University Medical Center

August 2008 - July 2010

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US Marketing MBA Associate at

Johnson & Johnson

May 2009 - July 2009

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Director eCommerce & Multi-Channel Retail at

Bang A Drum LLC

January 1999 - January 2008

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Christopher Reid

Education

University of California, Los Angeles - The Anderson School of Management, Mde Management Program Graduate

January 2005

Frequently Asked Questions about Christopher Reid

What is Christopher Reid email address?

Christopher Reid's primary email address is ****************@kontoorbrands.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Christopher Reid work for?

Christopher Reid is a VP & GM Global Digital Commerce at VF Jeanswear, a company specializing in Family clothing stores.

Where Christopher Reid graduated from?

Christopher Reid holds a degree in Marketing, Management from Duke University - The Fuqua School of Business.

How can I directly contact Christopher Reid?

To contact Christopher Reid directly, you can use the email address ****************@kontoorbrands.com. Complete contact information is available upon registration with Muraena.

Who is Christopher Reid?

Christopher Reid is a seasoned executive with over 15 years of experience in digital commerce and a proven track record of driving transformation in some of the world's most iconic brands. As the VP & GM of Global Digital Commerce at Kontoor Brands, he oversees the P&L for renowned denim brands like Wrangler and Lee. His expertise spans a wide range of areas including e-commerce, digital marketing, and brand management, making him a versatile leader in the retail space. Christopher is known for his strategic vision and ability to lead diverse teams towards achieving high performance and innovation. He holds an MBA from Duke University, specializing in Marketing and Management. His career journey reflects a commitment to enhancing consumer experiences and delivering profitable growth across various industries. Christopher's leadership style fosters collaboration and a culture of excellence, driving teams to unlock value in the digital ecosystem.

Christopher`s contact details

mail

****************@kontoorbrands.com

**********@fuqua.duke.edu

Colleagues

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Scott Baxter

President, CEO & Chair of the Board

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Simon Fisher

Managing Director

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Thomas Doerr

Executive Vice President, General Counsel & Secretary

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Peter Kidd

Executive Vice President and Chief Human Resources Officer

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Steve Armus

Vice President Global Partnerships and Licensing

Steve Zades

Vice President of Global Innovation

Richard Blaya

VP GM, Lee Global Product

Michael Horowitz

Vice President Finance

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Kristin Peek

Vice President, Strategic Planning & Transformation

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Miguel Alatorre

Vice President - Supply Chain, Manufacturing

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