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Elena Lécué

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Elena Lécué

CMO | Scentbird

Asheville, North Carolina, United States

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Elena Lécué

Summary

Elena Lécué is a dynamic CMO, CRO, and GM with over 17 years of experience in driving growth for digital-centric consumer goods companies across three countries. Currently, she leads marketing and revenue growth at Scentbird, a prominent DTC platform for fragrance discovery. Previously, she excelled as CMO at Dropps and played a pivotal role in transforming Gaia Herbs into a leading herbal supplement brand. Her tenure at Danone saw her rise through various marketing and sales leadership roles, showcasing her ability to manage large-scale brands and complex business models. Elena is passionate about tech innovation and building strong, purpose-driven teams. She has received multiple awards for her contributions to the industry, including recognition as one of the '40 Under 40 Brand Innovators' in the Southeast. Her diverse expertise spans marketing strategy, digital transformation, and brand management, making her a valuable asset in any organization.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Immigrant

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Elena Lécué

Work Experience

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CMO at

Scentbird

January 2023 - Present

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CMO at

Dropps®

January 2020 - January 2022

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EVP Sales & Marketing at

Gaia Herbs

January 2017 - January 2019

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Director, Sales Strategy and Planning at

Danone

January 2015 - July 2017

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Marketing Director at

Danone

February 2014 - January 2015

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Senior Brand Manager at

Danone

January 2013 - January 2014

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Digital Marketing and Media Manager at

Danone

September 2011 - December 2012

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Brand Manager at

Danone

January 2010 - September 2011

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Associate Brand Manager at

Danone

January 2009 - February 2010

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Assistant Brand Manager at

Danone

August 2007 - August 2008

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Product Manager at

L'Oréal

September 2006 - July 2007

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Assistant to the Global CMO at

Danone

July 2005 - February 2006

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Elena Lécué

Education

HEC School of Management, Master's In Management (Mba)

January 2004 - January 2006

Moscow State University of Foreign Relations, Ba

January 2000 - January 2004

Frequently Asked Questions about Elena Lécué

What is Elena Lécué email address?

Elena Lécué's primary email address is *****@dropps.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Elena Lécué work for?

Elena Lécué is a CMO at Scentbird.

Where Elena Lécué graduated from?

Elena Lécué holds a degree in from HEC School of Management.

How can I directly contact Elena Lécué?

To contact Elena Lécué directly, you can use the email address *****@dropps.com. Complete contact information is available upon registration with Muraena.

Is Elena Lécué an immigrant?

Yes, Elena Lécué is an immigrant and currently based in United States

Who is Elena Lécué?

Elena Lécué is a dynamic CMO, CRO, and GM with over 17 years of experience in driving growth for digital-centric consumer goods companies across three countries. Currently, she leads marketing and revenue growth at Scentbird, a prominent DTC platform for fragrance discovery. Previously, she excelled as CMO at Dropps and played a pivotal role in transforming Gaia Herbs into a leading herbal supplement brand. Her tenure at Danone saw her rise through various marketing and sales leadership roles, showcasing her ability to manage large-scale brands and complex business models. Elena is passionate about tech innovation and building strong, purpose-driven teams. She has received multiple awards for her contributions to the industry, including recognition as one of the '40 Under 40 Brand Innovators' in the Southeast. Her diverse expertise spans marketing strategy, digital transformation, and brand management, making her a valuable asset in any organization.

Elena`s contact details

mail

*****@dropps.com

***********@scentbird.com

Colleagues

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Ari Alhadeff

Vice President of User Acquisition

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Gintare Lingyte-Cintra

Senior Conversion Rate Optimization manager (CRO)

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Steven Rivera

Vice President Customer Experience

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Julie Ann Vandoren

Chief Operating Officer

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Bettina Oneill

Svp Business Development, Merchandising & Wholesale

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Alexey Zhokhov

Chief Technology Officer

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Will Nandi

CRO Manager

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Amber Papp Cpa

VP of Finance

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