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Elena Lécué
Elena Lécué
CMO | Scentbird
Asheville, North Carolina, United States
Elena Lécué
Summary
Elena Lécué is a dynamic CMO, CRO, and GM with over 17 years of experience in driving growth for digital-centric consumer goods companies across three countries. Currently, she leads marketing and revenue growth at Scentbird, a prominent DTC platform for fragrance discovery. Previously, she excelled as CMO at Dropps and played a pivotal role in transforming Gaia Herbs into a leading herbal supplement brand. Her tenure at Danone saw her rise through various marketing and sales leadership roles, showcasing her ability to manage large-scale brands and complex business models. Elena is passionate about tech innovation and building strong, purpose-driven teams. She has received multiple awards for her contributions to the industry, including recognition as one of the '40 Under 40 Brand Innovators' in the Southeast. Her diverse expertise spans marketing strategy, digital transformation, and brand management, making her a valuable asset in any organization.
Elena Lécué
Work Experience
CMO at
Scentbird
January 2023 - Present
CMO at
Dropps®
January 2020 - January 2022
EVP Sales & Marketing at
Gaia Herbs
January 2017 - January 2019
Director, Sales Strategy and Planning at
Danone
January 2015 - July 2017
Marketing Director at
Danone
February 2014 - January 2015
Senior Brand Manager at
Danone
January 2013 - January 2014
Digital Marketing and Media Manager at
Danone
September 2011 - December 2012
Brand Manager at
Danone
January 2010 - September 2011
Associate Brand Manager at
Danone
January 2009 - February 2010
Assistant Brand Manager at
Danone
August 2007 - August 2008
Product Manager at
L'Oréal
September 2006 - July 2007
Assistant to the Global CMO at
Danone
July 2005 - February 2006
Elena Lécué
Education
HEC School of Management, Master's In Management (Mba)
January 2004 - January 2006
Moscow State University of Foreign Relations, Ba
January 2000 - January 2004
Frequently Asked Questions about Elena Lécué
What is Elena Lécué email address?
Elena Lécué's primary email address is *****@dropps.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Elena Lécué work for?
Elena Lécué is a CMO at Scentbird.
Where Elena Lécué graduated from?
Elena Lécué holds a degree in from HEC School of Management.
How can I directly contact Elena Lécué?
To contact Elena Lécué directly, you can use the email address *****@dropps.com. Complete contact information is available upon registration with Muraena.
Is Elena Lécué an immigrant?
Yes, Elena Lécué is an immigrant and currently based in United States
Who is Elena Lécué?
Elena Lécué is a dynamic CMO, CRO, and GM with over 17 years of experience in driving growth for digital-centric consumer goods companies across three countries. Currently, she leads marketing and revenue growth at Scentbird, a prominent DTC platform for fragrance discovery. Previously, she excelled as CMO at Dropps and played a pivotal role in transforming Gaia Herbs into a leading herbal supplement brand. Her tenure at Danone saw her rise through various marketing and sales leadership roles, showcasing her ability to manage large-scale brands and complex business models. Elena is passionate about tech innovation and building strong, purpose-driven teams. She has received multiple awards for her contributions to the industry, including recognition as one of the '40 Under 40 Brand Innovators' in the Southeast. Her diverse expertise spans marketing strategy, digital transformation, and brand management, making her a valuable asset in any organization.
Elena`s contact details
*****@dropps.com
***********@scentbird.com
Colleagues
Vice President of User Acquisition
Senior Conversion Rate Optimization manager (CRO)
Vice President Customer Experience
Chief Operating Officer
Svp Business Development, Merchandising & Wholesale
Chief Technology Officer
President
CRO Manager
VP of Finance