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Eric Smith

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Eric Smith

Vice President of Sales - West | Critical Mass Group

Costa Mesa, California, United States

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Eric Smith

Summary

Eric Smith is a seasoned Vice President of Sales with extensive experience in the consumer packaged goods (CPG) industry, particularly in sales and business development. He has a proven track record of driving growth and managing key accounts for top brands such as Red Bull and PepsiCo. Eric is adept at utilizing data analysis and strategic planning to optimize sales and marketing efforts. His leadership style emphasizes cross-functional collaboration and customer relationship management, ensuring that both team and client needs are met effectively. With a strong background in managing diverse teams and a focus on innovative product launches, he is well-equipped to navigate the complexities of the competitive landscape. Eric's international exposure through education in Spain adds a unique perspective to his approach in the marketplace. He is passionate about leveraging his expertise to enhance brand success in the food and beverage sector.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Eric Smith

Work Experience

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Vice President of Sales - West at

Critical Mass Group

September 2022 - Present

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Director of Sales at

Critical Mass Group

January 2021 - September 2022

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National Accounts Manager at

Critical Mass Group

June 2019 - January 2021

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National Regional Account Manager- Albertsons Safeway at

Red Bull

June 2015 - May 2019

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Key Account Manager- CA Region, MTN Region (C&G, Drug, Grocery) at

PepsiCo

July 2012 - June 2015

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Territory Sales Manager- Large Format (Grocery, Mass) at

PepsiCo

November 2011 - July 2012

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Territory Sales Manager- Small Format (C&G, IBS, Drug) at

Pepsi Beverages

May 2009 - November 2011

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New Business Manager- Foodservice at

Pepsi Beverages

November 2008 - April 2009

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Food Service Sales Representative at

Pepsi Beverages

March 2008 - October 2008

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Sales Representative- Small Format at

Pepsi Beverages

July 2007 - February 2008

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Sales Representative- Small Format at

Pepsi Beverages

July 2006 - June 2007

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Eric Smith

Education

CSU Chico, Bachelor Of Science

January 2001 - January 2006

The University of the Basque Country- San Sebastian, Spain, Credits Towards Major

January 2005 - January 2005

Frequently Asked Questions about Eric Smith

What is Eric Smith email address?

Eric Smith's primary email address is ****@criticalmassgroup.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Eric Smith work for?

Eric Smith is a Vice President of Sales - West at Critical Mass Group, a company specializing in Other Miscellaneous Manufacturing.

Where Eric Smith graduated from?

Eric Smith holds a degree in Marketing, Minor In Human Resource Management from CSU Chico.

How can I directly contact Eric Smith?

To contact Eric Smith directly, you can use the email address ****@criticalmassgroup.com. Complete contact information is available upon registration with Muraena.

Who is Eric Smith?

Eric Smith is a seasoned Vice President of Sales with extensive experience in the consumer packaged goods (CPG) industry, particularly in sales and business development. He has a proven track record of driving growth and managing key accounts for top brands such as Red Bull and PepsiCo. Eric is adept at utilizing data analysis and strategic planning to optimize sales and marketing efforts. His leadership style emphasizes cross-functional collaboration and customer relationship management, ensuring that both team and client needs are met effectively. With a strong background in managing diverse teams and a focus on innovative product launches, he is well-equipped to navigate the complexities of the competitive landscape. Eric's international exposure through education in Spain adds a unique perspective to his approach in the marketplace. He is passionate about leveraging his expertise to enhance brand success in the food and beverage sector.

Eric`s contact details

mail

****@criticalmassgroup.com

Colleagues

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Sara Morad

Managing Director | Founder

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Randy Evans

President

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Dan Morad

Managing Partner | Founder

Jamie Brent

Vice President of Sales | Central

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