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Francoise Fassin

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Francoise Fassin

COO Strategy, Content & Partnerships | Initiative

France

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Francoise Fassin

Summary

Francoise Fassin is a seasoned executive with extensive experience in strategic marketing and communications, currently serving as the COO of Strategy, Content & Partnerships at Initiative in France. With a robust background in advertising and digital marketing, she has successfully driven growth and innovation for leading brands such as Amazon, LEGO, and Red Bull. Her expertise lies in behavioral economics and consumer insights, allowing her to uncover unique opportunities for brand development. Francoise is known for her collaborative leadership style, managing teams effectively to achieve ambitious goals. She is passionate about understanding societal trends and their impact on consumer behavior, which she integrates into her strategic recommendations. An advocate for continuous learning, she embraces new challenges with enthusiasm and openness. Her academic background in communication and political sciences complements her practical experience in the media and advertising sectors. Francoise believes in the transformative power of creativity and data in shaping brand narratives.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Francoise Fassin

Work Experience

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COO Strategy, Content & Partnerships at

Initiative

March 2021 - Present

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Chief Strategy Officer at

Initiative

April 2019 - March 2021

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Strategic Planning Director at

dentsu

January 2014 - March 2019

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Strategic Planning Director at

MediaCom

March 2011 - December 2013

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Marketing Director at

L'Express

April 2009 - March 2011

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Associate Marketing Director at

Groupe Express Roularta

September 2007 - March 2009

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Marketing Manager at

Mondadori Group

January 2004 - August 2007

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Marketing Manager at

Groupe Moniteur

January 2002 - December 2003

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Marketing Manager at

DI Group

January 2001 - December 2001

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Project Manager at

La Tribune

September 1998 - December 2000

Francoise Fassin

Education

Université Bordeaux Montaigne (ex - Bordeaux 3), Dess

January 1997 - January 1998

Jean Moulin University Lyon 3, Maitrise

January 1996 - January 1997

Institut d'Etudes Politiques de Lyon, Diplôme De L'iep

January 1993 - January 1996

Frequently Asked Questions about Francoise Fassin

What company does Francoise Fassin work for?

Francoise Fassin is a COO Strategy, Content & Partnerships at Initiative, a company specializing in Management consulting services.

Where Francoise Fassin graduated from?

Francoise Fassin holds a degree in Communication Des Organisations from Université Bordeaux Montaigne (ex - Bordeaux 3).

Who is Francoise Fassin?

Francoise Fassin is a seasoned executive with extensive experience in strategic marketing and communications, currently serving as the COO of Strategy, Content & Partnerships at Initiative in France. With a robust background in advertising and digital marketing, she has successfully driven growth and innovation for leading brands such as Amazon, LEGO, and Red Bull. Her expertise lies in behavioral economics and consumer insights, allowing her to uncover unique opportunities for brand development. Francoise is known for her collaborative leadership style, managing teams effectively to achieve ambitious goals. She is passionate about understanding societal trends and their impact on consumer behavior, which she integrates into her strategic recommendations. An advocate for continuous learning, she embraces new challenges with enthusiasm and openness. Her academic background in communication and political sciences complements her practical experience in the media and advertising sectors. Francoise believes in the transformative power of creativity and data in shaping brand narratives.

Francoise`s contact details

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