Directory
>
Paul Atienza
Paul Atienza
Managing Partner | Initiative
Pasay, Philippines
Paul Atienza
Summary
Paul Atienza is a dynamic leader in the Philippine media and marketing communications industry, boasting over 14 years of diverse experience. As the Managing Partner at Initiative Philippines, he has successfully led a team of over 40 media practitioners, propelling the agency to become the fastest-growing in the country. His strategic foresight has earned the agency multiple industry accolades, including the prestigious Campaign Asia Media Agency of the Year awards. Paul is recognized for his ability to merge creativity with data-driven insights, making him a trusted advisor for brands ranging from multinationals to local giants. His leadership style fosters innovation and collaboration, enabling teams to thrive in a competitive landscape. With a solid educational background in business administration and marketing, he combines theoretical knowledge with practical expertise. Passionate about emerging marketing technologies, Paul continues to explore new avenues for growth and engagement in the digital space.
Paul Atienza
Work Experience
Managing Partner at
Initiative
January 2022 - Present
Country Head OIC at
Mediabrands Content Studio
October 2022 - February 2023
Strategy Director at
Initiative
December 2018 - December 2021
Communications Design Manager at
Initiative
July 2017 - November 2018
Media Manager at
Universal McCann Worldwide, LLC
March 2017 - February 2018
Senior Integrated Media Planner at
Universal McCann Worldwide, LLC
June 2015 - February 2017
Senior Media Planner / Buyer at
Starcom
September 2014 - April 2015
Senior Media Planner at
Zenith
October 2013 - April 2014
Media Planner at
Zenith
January 2012 - September 2013
Media Buyer at
Zenith
April 2010 - December 2011
Paul Atienza
Education
Mapúa University, Bachelor Of Science In Business Administration
January 2006 - January 2009
Frequently Asked Questions about Paul Atienza
What is Paul Atienza email address?
Paul Atienza's primary email address is ************@initiative.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Paul Atienza work for?
Paul Atienza is a Managing Partner at Initiative, a company specializing in Management consulting services.
Where Paul Atienza graduated from?
Paul Atienza holds a degree in Marketing from Mapúa University.
How can I directly contact Paul Atienza?
To contact Paul Atienza directly, you can use the email address ************@initiative.com. Complete contact information is available upon registration with Muraena.
Who is Paul Atienza?
Paul Atienza is a dynamic leader in the Philippine media and marketing communications industry, boasting over 14 years of diverse experience. As the Managing Partner at Initiative Philippines, he has successfully led a team of over 40 media practitioners, propelling the agency to become the fastest-growing in the country. His strategic foresight has earned the agency multiple industry accolades, including the prestigious Campaign Asia Media Agency of the Year awards. Paul is recognized for his ability to merge creativity with data-driven insights, making him a trusted advisor for brands ranging from multinationals to local giants. His leadership style fosters innovation and collaboration, enabling teams to thrive in a competitive landscape. With a solid educational background in business administration and marketing, he combines theoretical knowledge with practical expertise. Passionate about emerging marketing technologies, Paul continues to explore new avenues for growth and engagement in the digital space.
Paul`s contact details
************@initiative.com
Colleagues
Chief Product Officer
Chief Analytics Officer, EMEA and Global Clients
Senior Vice President Strategy
Managing Director
Global Managing Partner
Svp Group Director
Managing Director
Vice President
Global President, IPG Mediabrands Health
COO Strategy, Content & Partnerships