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Paul Atienza

Paul Atienza

Managing Partner | Initiative

Pasay, Philippines

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Paul Atienza

Summary

Paul Atienza is a dynamic leader in the Philippine media and marketing communications industry, boasting over 14 years of diverse experience. As the Managing Partner at Initiative Philippines, he has successfully led a team of over 40 media practitioners, propelling the agency to become the fastest-growing in the country. His strategic foresight has earned the agency multiple industry accolades, including the prestigious Campaign Asia Media Agency of the Year awards. Paul is recognized for his ability to merge creativity with data-driven insights, making him a trusted advisor for brands ranging from multinationals to local giants. His leadership style fosters innovation and collaboration, enabling teams to thrive in a competitive landscape. With a solid educational background in business administration and marketing, he combines theoretical knowledge with practical expertise. Passionate about emerging marketing technologies, Paul continues to explore new avenues for growth and engagement in the digital space.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Startup Experience

Paul Atienza

Work Experience

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Managing Partner at

Initiative

January 2022 - Present

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Country Head OIC at

Mediabrands Content Studio

October 2022 - February 2023

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Strategy Director at

Initiative

December 2018 - December 2021

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Communications Design Manager at

Initiative

July 2017 - November 2018

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Media Manager at

Universal McCann Worldwide, LLC

March 2017 - February 2018

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Senior Integrated Media Planner at

Universal McCann Worldwide, LLC

June 2015 - February 2017

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Senior Media Planner / Buyer at

Starcom

September 2014 - April 2015

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Senior Media Planner at

Zenith

October 2013 - April 2014

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Media Planner at

Zenith

January 2012 - September 2013

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Media Buyer at

Zenith

April 2010 - December 2011

Paul Atienza

Education

Mapúa University, Bachelor Of Science In Business Administration

January 2006 - January 2009

Frequently Asked Questions about Paul Atienza

What is Paul Atienza email address?

Paul Atienza's primary email address is ************@initiative.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Paul Atienza work for?

Paul Atienza is a Managing Partner at Initiative, a company specializing in Management consulting services.

Where Paul Atienza graduated from?

Paul Atienza holds a degree in Marketing from Mapúa University.

How can I directly contact Paul Atienza?

To contact Paul Atienza directly, you can use the email address ************@initiative.com. Complete contact information is available upon registration with Muraena.

Who is Paul Atienza?

Paul Atienza is a dynamic leader in the Philippine media and marketing communications industry, boasting over 14 years of diverse experience. As the Managing Partner at Initiative Philippines, he has successfully led a team of over 40 media practitioners, propelling the agency to become the fastest-growing in the country. His strategic foresight has earned the agency multiple industry accolades, including the prestigious Campaign Asia Media Agency of the Year awards. Paul is recognized for his ability to merge creativity with data-driven insights, making him a trusted advisor for brands ranging from multinationals to local giants. His leadership style fosters innovation and collaboration, enabling teams to thrive in a competitive landscape. With a solid educational background in business administration and marketing, he combines theoretical knowledge with practical expertise. Passionate about emerging marketing technologies, Paul continues to explore new avenues for growth and engagement in the digital space.

Paul`s contact details

mail

************@initiative.com

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Pamela Wong

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Sharon Iancu

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Pardis Brenner

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Aarathi Bhat

Vice President

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Melissa Gordon-Ring

Global President, IPG Mediabrands Health

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Francoise Fassin

COO Strategy, Content & Partnerships

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