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Genevieve Drennen

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Genevieve Drennen

Vice President, Client Development | Basis Technologies

Rancho Palos Verdes, California, United States

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Genevieve Drennen

Summary

Genevieve Drennen is a seasoned digital marketing professional with over 16 years of experience in client development and digital media strategy. Currently serving as Vice President of Client Development at Centro, she has a proven track record in leveraging programmatic marketing platforms to drive economic gains for a diverse range of clients. Genevieve has held leadership roles across various organizations, including Rocket Fuel and NBC Universal, where she led significant digital initiatives and media strategies. Her expertise spans multiple facets of digital marketing, including advertising sales, media buying, and content strategy. A graduate of Rensselaer Polytechnic Institute, Genevieve combines technical knowledge with a strategic mindset to deliver innovative solutions in the digital landscape. She is passionate about emerging technologies and their application in marketing. Genevieve is also known for her creative direction and ability to adapt to the ever-evolving media environment.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Genevieve Drennen

Work Experience

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Vice President, Client Development at

Basis Technologies

March 2021 - Present

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Director of Client Development at

Centro

May 2016 - March 2021

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Director of Sales at

Rocket Fuel Inc.

August 2015 - May 2016

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Business Strategy Partner at

Rocket Fuel Inc.

October 2013 - August 2015

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Vice President, Director of Integrated Media at

Fraser Communications

May 2012 - October 2013

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Digital Media Director at

Fraser Communications

August 2008 - April 2012

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Sr.Strategist/Analyst - Online Media at

Genex

January 2006 - January 2008

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Project Leader - Media Technology and Operations at

NBCUniversal

January 2005 - October 2006

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Project Leader - TV Programming & Production Systems 2003-2005 at

NBCUniversal

January 2003 - January 2005

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GE Information Management Leadership Program (IMLP) - 2001-2003 at

NBCUniversal

January 2001 - January 2003

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Genevieve Drennen

Education

Rensselaer Polytechnic Institute, Bs In Management

January 1997 - January 2001

Frequently Asked Questions about Genevieve Drennen

What is Genevieve Drennen email address?

Genevieve Drennen's primary email address is ********@rocketfuel.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Genevieve Drennen work for?

Genevieve Drennen is a Vice President, Client Development at Basis Technologies, a company specializing in Telephone communication, except radio.

Where Genevieve Drennen graduated from?

Genevieve Drennen holds a degree in Mis, Marketing from Rensselaer Polytechnic Institute.

How can I directly contact Genevieve Drennen?

To contact Genevieve Drennen directly, you can use the email address ********@rocketfuel.com. Complete contact information is available upon registration with Muraena.

Who is Genevieve Drennen?

Genevieve Drennen is a seasoned digital marketing professional with over 16 years of experience in client development and digital media strategy. Currently serving as Vice President of Client Development at Centro, she has a proven track record in leveraging programmatic marketing platforms to drive economic gains for a diverse range of clients. Genevieve has held leadership roles across various organizations, including Rocket Fuel and NBC Universal, where she led significant digital initiatives and media strategies. Her expertise spans multiple facets of digital marketing, including advertising sales, media buying, and content strategy. A graduate of Rensselaer Polytechnic Institute, Genevieve combines technical knowledge with a strategic mindset to deliver innovative solutions in the digital landscape. She is passionate about emerging technologies and their application in marketing. Genevieve is also known for her creative direction and ability to adapt to the ever-evolving media environment.

Genevieve`s contact details

mail

********@rocketfuel.com

*************@centro.net

********@frasercommunications.com

********@basis.com

Colleagues

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Sean Cleary

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Pam Dickson Fishman

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Paul Troia

Group VP, Data & Analytics

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Alexa Dillon

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Andrew Allender

Group VP, Data Analytics & Operations

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Bridgette Armstrong

VP, Client & Media Services

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Ryan Sperry

Vice President, Integrated Client Solutions

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