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Gerard Lafond

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Gerard Lafond

Managing Director North America | The Hoffman Agency

Boston, Massachusetts, United States

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Gerard Lafond

Summary

Gerard Lafond is a seasoned marketing and communications leader based in Boston, Massachusetts, currently serving as Managing Director North America at The Hoffman Agency. With a rich background in advertising and digital media, Gerard excels in crafting compelling narratives that elevate brand visibility and engagement. His career spans over two decades, during which he has held pivotal roles at renowned firms like Lewis Global Communications and Weber Shandwick, where he led award-winning digital and integrated marketing strategies. An advocate for listening and creativity, Gerard believes in leveraging data-driven insights to unlock opportunities at the intersection of digital and traditional media. He holds a Bachelor's degree in Philosophy from the University of California, Riverside, and a Master's in Organizational Management from Azusa Pacific University. Beyond his professional pursuits, Gerard is passionate about gamification in marketing and education, highlighting his innovative approach to brand storytelling. His work has been recognized in major publications, affirming his influence in the industry.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Startup Experience

Gerard Lafond

Work Experience

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Managing Director North America at

The Hoffman Agency

February 2024 - Present

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Chief Digital Officer at

The Hoffman Agency

January 2022 - February 2024

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SVP | GM Boston | Digital Practice Lead at

LEWIS GLOBAL COMMUNICATIONS LIMITED

November 2019 - January 2022

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Senior Vice President, Digital at

LEWIS GLOBAL COMMUNICATIONS LIMITED

February 2019 - November 2019

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Executive Vice President, Client Experience Digital at

Weber Shandwick

January 2018 - February 2019

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Senior Vice President, Digital at

Weber Shandwick

June 2015 - January 2018

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Vice President of Digital Engagement at

Cone

April 2014 - June 2015

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Executive Director, Marketing and Digitial Product at

Wolters Kluwer

April 2013 - April 2014

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Co-Founder/Partner at

Persuasive Games LLC

October 2003 - April 2014

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VP Marketing at

Pearson

February 2010 - April 2013

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Founder, President at

Red Tangent

July 2002 - January 2010

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Vice President Marketing and Business Development at

Media Revolution

May 2001 - July 2002

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General Manager at

Ticketmaster L.L.C.

June 1999 - May 2001

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Frequently Asked Questions about Gerard Lafond

What is Gerard Lafond email address?

Gerard Lafond's primary email address is *******@hoffman.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Gerard Lafond work for?

Gerard Lafond is a Managing Director North America at The Hoffman Agency, a company specializing in Public relations services.

Where Gerard Lafond graduated from?

Gerard Lafond holds a degree in Philosophy from University of California, Riverside.

How can I directly contact Gerard Lafond?

To contact Gerard Lafond directly, you can use the email address *******@hoffman.com. Complete contact information is available upon registration with Muraena.

Who is Gerard Lafond?

Gerard Lafond is a seasoned marketing and communications leader based in Boston, Massachusetts, currently serving as Managing Director North America at The Hoffman Agency. With a rich background in advertising and digital media, Gerard excels in crafting compelling narratives that elevate brand visibility and engagement. His career spans over two decades, during which he has held pivotal roles at renowned firms like Lewis Global Communications and Weber Shandwick, where he led award-winning digital and integrated marketing strategies. An advocate for listening and creativity, Gerard believes in leveraging data-driven insights to unlock opportunities at the intersection of digital and traditional media. He holds a Bachelor's degree in Philosophy from the University of California, Riverside, and a Master's in Organizational Management from Azusa Pacific University. Beyond his professional pursuits, Gerard is passionate about gamification in marketing and education, highlighting his innovative approach to brand storytelling. His work has been recognized in major publications, affirming his influence in the industry.

Gerard`s contact details

mail

*******@hoffman.com

*************@webershandwick.com

Colleagues

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Shingo Nomura

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Justin Gillespie

Vice President

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Kelly Stone

Senior Vice President

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Lou Hoffman

President and CEO

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Lydia Lau

Cfo, Executive Vice President Global Operations

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