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Gerard Lafond
Gerard Lafond
Managing Director North America | The Hoffman Agency
Boston, Massachusetts, United States
Gerard Lafond
Summary
Gerard Lafond is a seasoned marketing and communications leader based in Boston, Massachusetts, currently serving as Managing Director North America at The Hoffman Agency. With a rich background in advertising and digital media, Gerard excels in crafting compelling narratives that elevate brand visibility and engagement. His career spans over two decades, during which he has held pivotal roles at renowned firms like Lewis Global Communications and Weber Shandwick, where he led award-winning digital and integrated marketing strategies. An advocate for listening and creativity, Gerard believes in leveraging data-driven insights to unlock opportunities at the intersection of digital and traditional media. He holds a Bachelor's degree in Philosophy from the University of California, Riverside, and a Master's in Organizational Management from Azusa Pacific University. Beyond his professional pursuits, Gerard is passionate about gamification in marketing and education, highlighting his innovative approach to brand storytelling. His work has been recognized in major publications, affirming his influence in the industry.
Gerard Lafond
Work Experience
Managing Director North America at
The Hoffman Agency
February 2024 - Present
Chief Digital Officer at
The Hoffman Agency
January 2022 - February 2024
SVP | GM Boston | Digital Practice Lead at
LEWIS GLOBAL COMMUNICATIONS LIMITED
November 2019 - January 2022
Senior Vice President, Digital at
LEWIS GLOBAL COMMUNICATIONS LIMITED
February 2019 - November 2019
Executive Vice President, Client Experience Digital at
Weber Shandwick
January 2018 - February 2019
Senior Vice President, Digital at
Weber Shandwick
June 2015 - January 2018
Vice President of Digital Engagement at
Cone
April 2014 - June 2015
Executive Director, Marketing and Digitial Product at
Wolters Kluwer
April 2013 - April 2014
Co-Founder/Partner at
Persuasive Games LLC
October 2003 - April 2014
VP Marketing at
Pearson
February 2010 - April 2013
Founder, President at
Red Tangent
July 2002 - January 2010
Vice President Marketing and Business Development at
Media Revolution
May 2001 - July 2002
General Manager at
Ticketmaster L.L.C.
June 1999 - May 2001
Gerard Lafond
Education
Frequently Asked Questions about Gerard Lafond
What is Gerard Lafond email address?
Gerard Lafond's primary email address is *******@hoffman.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Gerard Lafond work for?
Gerard Lafond is a Managing Director North America at The Hoffman Agency, a company specializing in Public relations services.
Where Gerard Lafond graduated from?
Gerard Lafond holds a degree in Philosophy from University of California, Riverside.
How can I directly contact Gerard Lafond?
To contact Gerard Lafond directly, you can use the email address *******@hoffman.com. Complete contact information is available upon registration with Muraena.
Who is Gerard Lafond?
Gerard Lafond is a seasoned marketing and communications leader based in Boston, Massachusetts, currently serving as Managing Director North America at The Hoffman Agency. With a rich background in advertising and digital media, Gerard excels in crafting compelling narratives that elevate brand visibility and engagement. His career spans over two decades, during which he has held pivotal roles at renowned firms like Lewis Global Communications and Weber Shandwick, where he led award-winning digital and integrated marketing strategies. An advocate for listening and creativity, Gerard believes in leveraging data-driven insights to unlock opportunities at the intersection of digital and traditional media. He holds a Bachelor's degree in Philosophy from the University of California, Riverside, and a Master's in Organizational Management from Azusa Pacific University. Beyond his professional pursuits, Gerard is passionate about gamification in marketing and education, highlighting his innovative approach to brand storytelling. His work has been recognized in major publications, affirming his influence in the industry.
Gerard`s contact details
*******@hoffman.com
*************@webershandwick.com
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