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Greg Lyons

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Greg Lyons

Member Board of Directors | Tropicana Brands Group

Town/Village of Harrison, New York, United States

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Greg Lyons

Summary

Greg Lyons is a seasoned marketing executive with over 25 years of experience, currently serving as the Chief Marketing Officer for PepsiCo Beverages North America. He has a proven track record in brand management and marketing strategy, having successfully led numerous high-impact campaigns, including the viral 'puppymonkeybaby' Super Bowl ad. Greg is also an advocate for the next generation of marketers, frequently guest lecturing at Northwestern University's Kellogg School of Business. His leadership style emphasizes authenticity and empathy, fostering an inclusive workplace culture that drives innovation. Beyond his corporate role, he serves on several boards, including Starbucks and Tropicana, and is involved with the Association of National Advertisers. Outside of work, Greg values family time and enjoys tennis and golf.

General

Specialist

Leadership Experience

Long-Term Tenure

Professional interests

Leadership Development

Innovation

Organisational experience

Corporate Experience

Greg Lyons

Work Experience

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Member Board of Directors at

Tropicana Brands Group

April 2024 - Present

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Guest Lecturer at

Northwestern University Human Resources

March 2020 - Present

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Member Board of Directors at

Association of National Advertisers

March 2019 - Present

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Member Board of Directors of NACP at

STARBUCKS COFFEE COMPANY

January 2017 - Present

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Chief Marketing Officer at

PepsiCo

January 2017 - Present

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Senior Vice President Marketing at

PepsiCo

August 2015 - January 2017

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Vice President Marketing - Mountain Dew and Energy at

Pepsico Pepsi Beverages

January 2013 - July 2015

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Vice President Marketing - Pepsico Beverages at

Pepsico

June 2011 - January 2013

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Vice President Marketing - Walkers Snacks Limited at

PepsiCo

November 2007 - June 2011

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Marketing Director, Frito Lay at

PepsiCo

November 2005 - November 2007

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Assistant Brand Manager - Senior Brand Manager, Frito Lay at

PepsiCo

September 1999 - November 2005

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Senior Analyst at

Marketing Corporation of America

January 1994 - January 1997

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Greg Lyons

Education

Kellogg School of Management, Mba

January 1997 - January 1999

Amherst College, Bachelor Of Arts - Ba

January 1990 - January 1994

Frequently Asked Questions about Greg Lyons

What is Greg Lyons email address?

Greg Lyons's primary email address is **********@pepsico.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Greg Lyons work for?

Greg Lyons is a Member Board of Directors at Tropicana Brands Group, a company specializing in Special Food Services.

Where Greg Lyons graduated from?

Greg Lyons holds a degree in Management & Strategy, Marketing from Kellogg School of Management.

How can I directly contact Greg Lyons?

To contact Greg Lyons directly, you can use the email address **********@pepsico.com. Complete contact information is available upon registration with Muraena.

Who is Greg Lyons?

Greg Lyons is a seasoned marketing executive with over 25 years of experience, currently serving as the Chief Marketing Officer for PepsiCo Beverages North America. He has a proven track record in brand management and marketing strategy, having successfully led numerous high-impact campaigns, including the viral 'puppymonkeybaby' Super Bowl ad. Greg is also an advocate for the next generation of marketers, frequently guest lecturing at Northwestern University's Kellogg School of Business. His leadership style emphasizes authenticity and empathy, fostering an inclusive workplace culture that drives innovation. Beyond his corporate role, he serves on several boards, including Starbucks and Tropicana, and is involved with the Association of National Advertisers. Outside of work, Greg values family time and enjoys tennis and golf.

Greg`s contact details

mail

**********@pepsico.com

**********@brazenanimation.com

Colleagues

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Alex Tanker

Senior Director, Strategy & Corporate Development

Salil Bhatnagar

Global Business Services Leader

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Becky Schmitt

Board Member

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Andy Baran

Vice President of Sales - Foodservice & Value Channels

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Lucas Ott

CFO, Canada

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Jim Spalding

VP/GM, Tropicana Brand @Tropicana Brands Group (TBG)

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Jody Menaker

Vice President and Global Communications Lead

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