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Heidi Farris

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Heidi Farris

Chief Executive Officer | ActivTrak

Austin, Texas, United States

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Heidi Farris

Summary

Heidi Farris is a seasoned executive with over 20 years of experience in SaaS marketing, strategy, and operations. Currently serving as the CEO of ActivTrak, she has a proven track record of driving growth and profitability in technology-driven organizations. Her career trajectory includes pivotal roles at Idera, where she transformed marketing strategies and led product divisions to success. Heidi is passionate about leveraging data analytics to enhance workforce productivity and optimize business outcomes. She holds an Associate of Arts in Journalism from Barton Community College, which complements her extensive marketing expertise. Recognized as a Woman of the Year in Technology, she is committed to empowering data professionals and fostering innovation in the workplace. Heidi's leadership style emphasizes collaboration and strategic vision, making her a respected figure in the tech industry.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Heidi Farris

Work Experience

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Chief Executive Officer at

ActivTrak

July 2023 - Present

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Chief Operations Officer at

ActivTrak

March 2019 - July 2023

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Executive Vice President and General Manager, Database Tools Division at

Idera, Inc.

July 2017 - November 2018

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Chief Marketing Officer at

Idera, Inc.

April 2016 - January 2018

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VP of Marketing at

Idera, Inc.

November 2013 - April 2016

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Vice President Of Marketing at

Bloomfire

January 2012 - November 2013

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Head of Demand Generation Marketing, Application Performance Management at

SolarWinds Software Germany GmbH

May 2006 - April 2011

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Director, Marketing Programs at

Adventure Publishing, L.L.C.

September 2000 - January 2006

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Heidi Farris

Education

Barton Community College, Associate Of Arts - Aa

January 1993 - January 1995

Frequently Asked Questions about Heidi Farris

What is Heidi Farris email address?

Heidi Farris's primary email address is ************@idera.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Heidi Farris work for?

Heidi Farris is a Chief Executive Officer at ActivTrak, a company specializing in Custom computer programming services.

Where Heidi Farris graduated from?

Heidi Farris holds a degree in Journalism from Barton Community College.

How can I directly contact Heidi Farris?

To contact Heidi Farris directly, you can use the email address ************@idera.com. Complete contact information is available upon registration with Muraena.

Who is Heidi Farris?

Heidi Farris is a seasoned executive with over 20 years of experience in SaaS marketing, strategy, and operations. Currently serving as the CEO of ActivTrak, she has a proven track record of driving growth and profitability in technology-driven organizations. Her career trajectory includes pivotal roles at Idera, where she transformed marketing strategies and led product divisions to success. Heidi is passionate about leveraging data analytics to enhance workforce productivity and optimize business outcomes. She holds an Associate of Arts in Journalism from Barton Community College, which complements her extensive marketing expertise. Recognized as a Woman of the Year in Technology, she is committed to empowering data professionals and fostering innovation in the workplace. Heidi's leadership style emphasizes collaboration and strategic vision, making her a respected figure in the tech industry.

Heidi`s contact details

mail

************@idera.com

*******@bloomfire.com

***********@activtrak.com

Colleagues

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Neil Garrett

Vice President - BI & Technology

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Gabriela Mauch

Chief Customer Officer and Head of ActivTrak Productivity Lab

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Brian Benton

VP Engineering

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John Heaney

Vice President, Finance

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Mindee Humphrey

VP, People

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Shanel Vandergriff

Chief Marketing Officer

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Eric Cargol

Chief Sales Officer

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Cybele Diamandopoulos

Vice President, Brand & Corporate Communications

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Herb Axilrod

President

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Jana Wilson

Chief Financial Officer

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