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Shanel Vandergriff

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Shanel Vandergriff

Chief Marketing Officer | ActivTrak

Austin, Texas, United States

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Shanel Vandergriff

Summary

Shanel Vandergriff is a seasoned Chief Marketing Officer with over 20 years of experience in the software industry, specializing in high-impact marketing strategies that drive demand and brand recognition. Currently leading marketing efforts at ActivTrak, she has a proven track record of managing diverse marketing teams and executing integrated campaigns that maximize ROI. Shanel's previous roles include SVP of Marketing at AlienVault, where she was instrumental in the company's growth leading to its acquisition by AT&T. She has also held key marketing positions at notable startups such as SolarWinds and AlterPoint, demonstrating her ability to thrive in fast-paced environments. Shanel's expertise extends to demand generation, product marketing, and strategic planning, making her a valuable asset in any organization. Her passion for leveraging metrics to inform marketing decisions sets her apart in the field. Outside of her corporate roles, she contributes as a board member for Explore Austin, showcasing her commitment to community engagement.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Startup Experience

Corporate Experience

Shanel Vandergriff

Work Experience

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Chief Marketing Officer at

ActivTrak

March 2019 - Present

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Board Member at

Explore Austin

January 2012 - January 2019

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SVP of Marketing at

AlienVault

February 2013 - December 2018

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Executive Advisor at

TCV

April 2011 - April 2013

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VP Worldwide Marketing at

SolarWinds

July 2006 - March 2011

💼

Director of Marketing at

Permeoblue Coat

August 2005 - July 2006

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Director, Marketing at

AlterPoint

July 2002 - August 2005

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Product Marketing at

NetIQ

January 1998 - January 2002

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Shanel Vandergriff

Education

University of California, Los Angeles, Bachelor Of Arts (Ba)

January 1991 - January 1995

Frequently Asked Questions about Shanel Vandergriff

What is Shanel Vandergriff email address?

Shanel Vandergriff's primary email address is ******************@exploreaustin.org. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Shanel Vandergriff work for?

Shanel Vandergriff is a Chief Marketing Officer at ActivTrak, a company specializing in Custom computer programming services.

Where Shanel Vandergriff graduated from?

Shanel Vandergriff holds a degree in Sociology And Business from University of California, Los Angeles.

How can I directly contact Shanel Vandergriff?

To contact Shanel Vandergriff directly, you can use the email address ******************@exploreaustin.org. Complete contact information is available upon registration with Muraena.

Who is Shanel Vandergriff?

Shanel Vandergriff is a seasoned Chief Marketing Officer with over 20 years of experience in the software industry, specializing in high-impact marketing strategies that drive demand and brand recognition. Currently leading marketing efforts at ActivTrak, she has a proven track record of managing diverse marketing teams and executing integrated campaigns that maximize ROI. Shanel's previous roles include SVP of Marketing at AlienVault, where she was instrumental in the company's growth leading to its acquisition by AT&T. She has also held key marketing positions at notable startups such as SolarWinds and AlterPoint, demonstrating her ability to thrive in fast-paced environments. Shanel's expertise extends to demand generation, product marketing, and strategic planning, making her a valuable asset in any organization. Her passion for leveraging metrics to inform marketing decisions sets her apart in the field. Outside of her corporate roles, she contributes as a board member for Explore Austin, showcasing her commitment to community engagement.

Shanel`s contact details

mail

******************@exploreaustin.org

************@activtrak.com

Colleagues

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Neil Garrett

Vice President - BI & Technology

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Gabriela Mauch

Chief Customer Officer and Head of ActivTrak Productivity Lab

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Brian Benton

VP Engineering

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John Heaney

Vice President, Finance

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Mindee Humphrey

VP, People

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Eric Cargol

Chief Sales Officer

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Cybele Diamandopoulos

Vice President, Brand & Corporate Communications

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Heidi Farris

Chief Executive Officer

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Herb Axilrod

President

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Jana Wilson

Chief Financial Officer

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