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Henrik Petersen

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Henrik Petersen

Vice President, Marketing. Head of Global Marketing | The CMO Club

Singapore

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Henrik Petersen

Summary

Henrik Petersen is a seasoned marketing executive with over 20 years of experience in B2B marketing, specializing in brand management and demand generation. He has held leadership roles in notable companies including Zendesk and Microsoft, where he drove strategic marketing initiatives across the Asia Pacific region. Currently based in Singapore, he serves as Vice President and Head of Marketing at Yellow.ai, focusing on AI-driven customer service solutions. Henrik is passionate about leveraging data and analytics to inform marketing strategies and foster a culture of continuous learning within organizations. His entrepreneurial spirit is evident from his co-founding of an online healthcare community, showcasing his commitment to innovation and growth. Henrik's extensive expertise encompasses digital marketing, CRM, and performance management, making him a trusted advisor in the tech industry.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Immigrant

Professional interests

Leadership Development

Emerging Technologies

Innovation

Organisational experience

Corporate Experience

Startup Experience

Henrik Petersen

Work Experience

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Vice President, Marketing. Head of Global Marketing at

PT. BITONIC TEKNOLOGI LABS

August 2023 - Present

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Fractional CMO at

BRAND2B MARKETING & PUBLICIDADE

January 2023 - Present

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Member at

The CMO Club

May 2022 - Present

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Vice President, Head of Marketing and Inside Sales at

AI Rudder

August 2021 - July 2022

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Senior Director, Head of Sales Development APAC at

Zendesk

January 2020 - May 2021

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Senior Marketing Director, Head of Marketing - Asia Pacific at

Zendesk

October 2016 - June 2020

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Sales and Marketing Director at

Deskera

August 2015 - September 2016

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Marketing Director - Asia Pacific at

Seagate Technology

October 2013 - August 2015

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Co-Founder / Director at

Compare Clinic

July 2012 - October 2013

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Co-Founder / Marketing Director at

Innodan ApS

November 2009 - July 2012

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Regional Partner Marketing Lead at

Microsoft Corporation

July 2007 - November 2009

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Regional Marketing Lead at

Microsoft Corporation

July 2003 - June 2007

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Partner Services Manager at

Navision Software

May 2001 - July 2003

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Regional Product Marketing Manager at

Navision Software

July 1999 - May 2001

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Navision ERP Product Marketing Specialist at

Navision Software

May 1998 - July 1999

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Henrik Petersen

Education

Harvard Business School

January 2023 - January 2023

Marketing Week Mini MBA with Mark Ritson, Mini Mba

January 2022 - January 2022

INSEAD

January 2018 - January 2018

University of South Australia, Master Of Business Administration (M.B.A.)

January 2006 - January 2007

Frequently Asked Questions about Henrik Petersen

What is Henrik Petersen email address?

Henrik Petersen's primary email address is ***************@deskera.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Henrik Petersen work for?

Henrik Petersen is a Vice President, Marketing. Head of Global Marketing at The CMO Club, a company specializing in Management, Scientific, & Technical Consulting Services.

Where Henrik Petersen graduated from?

Henrik Petersen holds a degree in Disruptive Strategy from Harvard Business School.

How can I directly contact Henrik Petersen?

To contact Henrik Petersen directly, you can use the email address ***************@deskera.com. Complete contact information is available upon registration with Muraena.

Is Henrik Petersen an immigrant?

Yes, Henrik Petersen is an immigrant and currently based in Singapore

Who is Henrik Petersen?

Henrik Petersen is a seasoned marketing executive with over 20 years of experience in B2B marketing, specializing in brand management and demand generation. He has held leadership roles in notable companies including Zendesk and Microsoft, where he drove strategic marketing initiatives across the Asia Pacific region. Currently based in Singapore, he serves as Vice President and Head of Marketing at Yellow.ai, focusing on AI-driven customer service solutions. Henrik is passionate about leveraging data and analytics to inform marketing strategies and foster a culture of continuous learning within organizations. His entrepreneurial spirit is evident from his co-founding of an online healthcare community, showcasing his commitment to innovation and growth. Henrik's extensive expertise encompasses digital marketing, CRM, and performance management, making him a trusted advisor in the tech industry.

Henrik`s contact details

mail

***************@deskera.com

*********@zendesk.com

******@thecmoclub.com

Colleagues

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Doug Bentz

Chief Marketing Officer

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Luis Casado

VP Marketing WW Commercial Systems

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