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Henrik Petersen
Henrik Petersen
Vice President, Marketing. Head of Global Marketing | The CMO Club
Singapore
Henrik Petersen
Summary
Henrik Petersen is a seasoned marketing executive with over 20 years of experience in B2B marketing, specializing in brand management and demand generation. He has held leadership roles in notable companies including Zendesk and Microsoft, where he drove strategic marketing initiatives across the Asia Pacific region. Currently based in Singapore, he serves as Vice President and Head of Marketing at Yellow.ai, focusing on AI-driven customer service solutions. Henrik is passionate about leveraging data and analytics to inform marketing strategies and foster a culture of continuous learning within organizations. His entrepreneurial spirit is evident from his co-founding of an online healthcare community, showcasing his commitment to innovation and growth. Henrik's extensive expertise encompasses digital marketing, CRM, and performance management, making him a trusted advisor in the tech industry.
Henrik Petersen
Work Experience
Vice President, Marketing. Head of Global Marketing at
PT. BITONIC TEKNOLOGI LABS
August 2023 - Present
Fractional CMO at
BRAND2B MARKETING & PUBLICIDADE
January 2023 - Present
Member at
The CMO Club
May 2022 - Present
Vice President, Head of Marketing and Inside Sales at
AI Rudder
August 2021 - July 2022
Senior Director, Head of Sales Development APAC at
Zendesk
January 2020 - May 2021
Senior Marketing Director, Head of Marketing - Asia Pacific at
Zendesk
October 2016 - June 2020
Sales and Marketing Director at
Deskera
August 2015 - September 2016
Marketing Director - Asia Pacific at
Seagate Technology
October 2013 - August 2015
Co-Founder / Director at
Compare Clinic
July 2012 - October 2013
Co-Founder / Marketing Director at
Innodan ApS
November 2009 - July 2012
Regional Partner Marketing Lead at
Microsoft Corporation
July 2007 - November 2009
Regional Marketing Lead at
Microsoft Corporation
July 2003 - June 2007
Partner Services Manager at
Navision Software
May 2001 - July 2003
Regional Product Marketing Manager at
Navision Software
July 1999 - May 2001
Navision ERP Product Marketing Specialist at
Navision Software
May 1998 - July 1999
Henrik Petersen
Education
Harvard Business School
January 2023 - January 2023
Marketing Week Mini MBA with Mark Ritson, Mini Mba
January 2022 - January 2022
January 2018 - January 2018
University of South Australia, Master Of Business Administration (M.B.A.)
January 2006 - January 2007
Frequently Asked Questions about Henrik Petersen
What is Henrik Petersen email address?
Henrik Petersen's primary email address is ***************@deskera.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Henrik Petersen work for?
Henrik Petersen is a Vice President, Marketing. Head of Global Marketing at The CMO Club, a company specializing in Management, Scientific, & Technical Consulting Services.
Where Henrik Petersen graduated from?
Henrik Petersen holds a degree in Disruptive Strategy from Harvard Business School.
How can I directly contact Henrik Petersen?
To contact Henrik Petersen directly, you can use the email address ***************@deskera.com. Complete contact information is available upon registration with Muraena.
Is Henrik Petersen an immigrant?
Yes, Henrik Petersen is an immigrant and currently based in Singapore
Who is Henrik Petersen?
Henrik Petersen is a seasoned marketing executive with over 20 years of experience in B2B marketing, specializing in brand management and demand generation. He has held leadership roles in notable companies including Zendesk and Microsoft, where he drove strategic marketing initiatives across the Asia Pacific region. Currently based in Singapore, he serves as Vice President and Head of Marketing at Yellow.ai, focusing on AI-driven customer service solutions. Henrik is passionate about leveraging data and analytics to inform marketing strategies and foster a culture of continuous learning within organizations. His entrepreneurial spirit is evident from his co-founding of an online healthcare community, showcasing his commitment to innovation and growth. Henrik's extensive expertise encompasses digital marketing, CRM, and performance management, making him a trusted advisor in the tech industry.
Henrik`s contact details
***************@deskera.com
*********@zendesk.com
******@thecmoclub.com
Colleagues
Member
Chief Marketing Officer
Member
VP Marketing WW Commercial Systems