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Luis Casado

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Luis Casado

VP Marketing WW Commercial Systems | The CMO Club

Sitges, Catalonia, Spain

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Luis Casado

Summary

Luis Casado is a seasoned marketing executive with extensive experience in the technology and consumer goods sectors, currently serving as the VP of Marketing for HP's Worldwide Commercial Systems. His career spans over two decades, marked by leadership roles in high-stakes marketing environments across various European markets. Luis combines a strategic mindset with a hands-on approach to management, having successfully driven significant brand and demand generation initiatives. He has a strong background in account management, B2B marketing, and change management, and has lived in multiple countries, enriching his global perspective. His ability to navigate complex market dynamics and foster cross-functional collaboration sets him apart in the competitive landscape of marketing. Luis is also a member of The CMO Club, reflecting his commitment to professional development and networking within the marketing community.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Leadership Development

Emerging Technologies

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Luis Casado

Work Experience

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VP Marketing WW Commercial Systems at

HP

September 2022 - Present

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Member at

The CMO Club

January 2017 - Present

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VP Head of Marketing Central Europe at

HP

November 2019 - September 2022

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VP Head of EMEA Print Marketing at

HP

August 2016 - November 2019

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Global Marketing Director, Personal Systems Services at

HP

September 2015 - August 2016

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Global Business Director. Print Production Solutions at

HP

April 2011 - May 2013

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Marketing Director. LaserJet. EMEA at

HP

March 2007 - March 2011

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Mid Market Telesales Director, EMEA at

HP

January 2010 - November 2010

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Manager Marketing Communications at

Hewlett Packard Enterprise

January 2001 - January 2007

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Price / Contract negotiator. Procurement at

Hewlett Packard Enterprise

January 1999 - January 2001

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Account Manager at

Moduslink Corporation

January 1998 - January 1999

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Sales and Trade Marketing at

L'Oréal

January 1995 - January 1997

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Luis Casado

Education

Complutense University of Madrid, Ldo.

January 1989 - January 1994

SEK Ciudalcampo

January 1986 - January 1989

Frequently Asked Questions about Luis Casado

What is Luis Casado email address?

Luis Casado's primary email address is ****@thecmoclub.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Luis Casado work for?

Luis Casado is a VP Marketing WW Commercial Systems at The CMO Club, a company specializing in Management, Scientific, & Technical Consulting Services.

Where Luis Casado graduated from?

Luis Casado holds a degree in Economics from Complutense University of Madrid.

How can I directly contact Luis Casado?

To contact Luis Casado directly, you can use the email address ****@thecmoclub.com. Complete contact information is available upon registration with Muraena.

Who is Luis Casado?

Luis Casado is a seasoned marketing executive with extensive experience in the technology and consumer goods sectors, currently serving as the VP of Marketing for HP's Worldwide Commercial Systems. His career spans over two decades, marked by leadership roles in high-stakes marketing environments across various European markets. Luis combines a strategic mindset with a hands-on approach to management, having successfully driven significant brand and demand generation initiatives. He has a strong background in account management, B2B marketing, and change management, and has lived in multiple countries, enriching his global perspective. His ability to navigate complex market dynamics and foster cross-functional collaboration sets him apart in the competitive landscape of marketing. Luis is also a member of The CMO Club, reflecting his commitment to professional development and networking within the marketing community.

Luis`s contact details

mail

****@thecmoclub.com

***********@hp.com

Colleagues

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Doug Bentz

Chief Marketing Officer

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Henrik Petersen

Vice President, Marketing. Head of Global Marketing

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