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Jana Ferguson

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Jana Ferguson

SVP, Client Strategy | Goodway Group

Atlanta, Georgia, United States

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Jana Ferguson

Summary

Jana Ferguson is a seasoned Strategic Marketing Executive with extensive experience in building data-driven marketing programs and high-performance teams. Currently serving as SVP of Client Strategy at Goodway Group, she has a proven track record in driving top-line revenue growth for Fortune 500 brands across both B2B and B2C markets. Jana's expertise spans various facets of digital marketing, including analytics, attribution modeling, and integrated marketing strategies. Her leadership roles in multiple organizations, including her tenure as EVP and Chief Client Officer at BKV, highlight her capability in managing client relationships and strategic initiatives. With a strong foundation in accounting and finance from Southern Illinois University, Jana combines analytical skills with creative direction to deliver innovative marketing solutions. She is passionate about leveraging technology to enhance customer engagement and brand loyalty.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Jana Ferguson

Work Experience

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SVP, Client Strategy at

Goodway Group

April 2021 - Present

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VP, Client Services at

Goodway Group

August 2019 - April 2021

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EVP, Chief Client Officer at

Bkv Operating, LLC

January 2014 - August 2019

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Chief Client Officer, EVP at

DRUM Agency

June 2002 - July 2019

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President at

AMA Atlanta

July 2017 - June 2018

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President-Elect at

AMA Atlanta

July 2016 - June 2017

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Member Board of Directors - Digital Sig at

AMA Atlanta

July 2014 - April 2016

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SVP, Management Supervisor at

Bkv Operating, LLC

June 2002 - January 2014

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VP, Management Supervisor at

Bkv Operating, LLC

January 2002 - January 2008

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Account Executive at

WestWayne

January 1998 - January 2001

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Senior AE at

Eire Direct Marketing LLC

January 1994 - January 1998

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Jana Ferguson

Education

Frequently Asked Questions about Jana Ferguson

What is Jana Ferguson email address?

Jana Ferguson's primary email address is *********@goodwaygroup.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Jana Ferguson work for?

Jana Ferguson is a SVP, Client Strategy at Goodway Group, a company specializing in Management, Scientific, & Technical Consulting Services.

Where Jana Ferguson graduated from?

Jana Ferguson holds a degree in Accounting And Finance from Southern Illinois University.

How can I directly contact Jana Ferguson?

To contact Jana Ferguson directly, you can use the email address *********@goodwaygroup.com. Complete contact information is available upon registration with Muraena.

Who is Jana Ferguson?

Jana Ferguson is a seasoned Strategic Marketing Executive with extensive experience in building data-driven marketing programs and high-performance teams. Currently serving as SVP of Client Strategy at Goodway Group, she has a proven track record in driving top-line revenue growth for Fortune 500 brands across both B2B and B2C markets. Jana's expertise spans various facets of digital marketing, including analytics, attribution modeling, and integrated marketing strategies. Her leadership roles in multiple organizations, including her tenure as EVP and Chief Client Officer at BKV, highlight her capability in managing client relationships and strategic initiatives. With a strong foundation in accounting and finance from Southern Illinois University, Jana combines analytical skills with creative direction to deliver innovative marketing solutions. She is passionate about leveraging technology to enhance customer engagement and brand loyalty.

Jana`s contact details

mail

*********@goodwaygroup.com

*************@bkv.com

Colleagues

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Rich Powell

Senior Vice President - National Multi-Location Sales

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Robert Nishiyama

VP of Strategic Planning

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Michael Wolk

Vice President of Growth & Partnerships

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Scott Blessman

VP of Analytics and Insights

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Stephani Estes

Chief Media Officer

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Kathryn Myers

Vice President, Org Strategy & Development

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Tim Hurd

Vice President Media

David Wolk

President

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