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Lars Basche

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Lars Basche

Vice President Digital & Content | Archetype

Bonn, North Rhine-Westphalia, Germany

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Lars Basche

Summary

Lars Basche is a seasoned professional with over 16 years of experience at Archetype, where he currently serves as the Head of Strategic Planning. His role encompasses a wide range of responsibilities, from classic PR to digital strategy, showcasing his versatility in the communications field. Lars has a knack for adapting to the evolving landscape of digital marketing and media relations, having transitioned through various roles that reflect his commitment to innovation. He is a key member of the German leadership team, contributing to qualitative growth and client-centric service innovation. Lars is passionate about listening and learning from others, which he believes is essential for personal and professional growth. His extensive background in both corporate and digital environments positions him as a thought leader in strategic communications. Outside of work, he enjoys engaging with media and exploring new ideas, often drawing inspiration from popular culture.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Lars Basche

Work Experience

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Vice President Digital & Content at

Archetype

March 2019 - Present

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Vice President Digital & Content at

Archetype

July 2017 - February 2019

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EMEA Digital Lead at

Archetype

February 2010 - June 2017

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Vice President EMEA Digital at

Archetype

December 2014 - June 2017

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Account Director at

TEXT 100 LIMITED

March 2007 - July 2010

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Account Manager at

Globalcom Services

March 2004 - March 2007

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Lars Basche

Education

The University of Bonn

January 1970 - January 1970

Universität BONN

Frequently Asked Questions about Lars Basche

What is Lars Basche email address?

Lars Basche's primary email address is ***********@archetype.co. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Lars Basche work for?

Lars Basche is a Vice President Digital & Content at Archetype, a company specializing in Nondurable goods, nec.

Where Lars Basche graduated from?

Lars Basche holds a degree in from The University of Bonn.

How can I directly contact Lars Basche?

To contact Lars Basche directly, you can use the email address ***********@archetype.co. Complete contact information is available upon registration with Muraena.

Who is Lars Basche?

Lars Basche is a seasoned professional with over 16 years of experience at Archetype, where he currently serves as the Head of Strategic Planning. His role encompasses a wide range of responsibilities, from classic PR to digital strategy, showcasing his versatility in the communications field. Lars has a knack for adapting to the evolving landscape of digital marketing and media relations, having transitioned through various roles that reflect his commitment to innovation. He is a key member of the German leadership team, contributing to qualitative growth and client-centric service innovation. Lars is passionate about listening and learning from others, which he believes is essential for personal and professional growth. His extensive background in both corporate and digital environments positions him as a thought leader in strategic communications. Outside of work, he enjoys engaging with media and exploring new ideas, often drawing inspiration from popular culture.

Lars`s contact details

mail

***********@archetype.co

***********@text100.com

***********@text100.de

***********@posteo.de

***********@text100.es

Colleagues

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Nicole Kruse

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Akash Batra

Associate Vice President - Integrated Comms

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Robyn Douglass Gill

Vice President

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Laura Kopp

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Molly Stein

Executive Vice President

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Lisa Forrest Sphr

Chief People Officer

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Serge Reuter

Managing Director - Archetype Berlin

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Shahnaz Jain

Vice President and National Digital Lead

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Erin Freeley

Senior Vice President

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Megan Ferries

Senior Vice President

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