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Laura Kopp

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Laura Kopp

SVP, Strategy at Archetype-Brands | Archetype

Boston, Massachusetts, United States

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Laura Kopp

Summary

Laura Kopp is a seasoned strategist with a wealth of experience in public relations and integrated marketing, currently serving as SVP of Strategy at Archetype-Brands in Boston. With a strong background in advertising, analytics, and consumer behavior, she has successfully guided numerous brands in the CPG, financial, retail, and consumer tech sectors toward growth and innovation. Laura's expertise spans digital marketing, brand development, and strategic communications, allowing her to craft compelling narratives that resonate with diverse audiences. Notably, she has also contributed to academia as an adjunct faculty member, sharing her insights on digital culture with future marketing professionals. Her career trajectory showcases a commitment to excellence and adaptability in a rapidly evolving industry.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Laura Kopp

Work Experience

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SVP, Strategy at Archetype-Brands at

Archetype

July 2023 - Present

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SVP, Integrated Marketing at

Archetype

January 2022 - August 2023

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SVP, Strategy Director at

Hill Holliday

May 2021 - January 2022

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VP, Strategy Director at

Hill Holliday

November 2019 - May 2021

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VP, Associate Director of Digital Strategy at

Hill Holliday

October 2017 - November 2019

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Adjunct Faculty at

Simmons University

December 2014 - June 2018

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VP, Senior Digital Strategist at

Hill Holliday

July 2015 - October 2017

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Senior Consultant at

High Start Group

January 2014 - July 2015

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Senior Consumer Insights Manager at

Hill Holliday

June 2012 - January 2014

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Consumer Insights Analyst at

Hill Holliday

September 2011 - June 2012

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Digital Strategist at

Hill Holliday

March 2010 - September 2011

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Account Executive at

SHIFT Communications

May 2009 - March 2010

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Account Coordinator at

SHIFT Communications

June 2008 - May 2009

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Laura Kopp

Education

Simmons University, Ms

January 2007 - January 2009

Frequently Asked Questions about Laura Kopp

What is Laura Kopp email address?

Laura Kopp's primary email address is *****@angelfire.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Laura Kopp work for?

Laura Kopp is a SVP, Strategy at Archetype-Brands at Archetype, a company specializing in Nondurable goods, nec.

Where Laura Kopp graduated from?

Laura Kopp holds a degree in Communications Management from Simmons University.

How can I directly contact Laura Kopp?

To contact Laura Kopp directly, you can use the email address *****@angelfire.com. Complete contact information is available upon registration with Muraena.

Who is Laura Kopp?

Laura Kopp is a seasoned strategist with a wealth of experience in public relations and integrated marketing, currently serving as SVP of Strategy at Archetype-Brands in Boston. With a strong background in advertising, analytics, and consumer behavior, she has successfully guided numerous brands in the CPG, financial, retail, and consumer tech sectors toward growth and innovation. Laura's expertise spans digital marketing, brand development, and strategic communications, allowing her to craft compelling narratives that resonate with diverse audiences. Notably, she has also contributed to academia as an adjunct faculty member, sharing her insights on digital culture with future marketing professionals. Her career trajectory showcases a commitment to excellence and adaptability in a rapidly evolving industry.

Laura`s contact details

mail

*****@angelfire.com

**********@text100.es

*****@ashleyfurniturehomestore.com

**********@archetype.co

Colleagues

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Nicole Kruse

Vice President

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Akash Batra

Associate Vice President - Integrated Comms

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Robyn Douglass Gill

Vice President

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Lars Basche

Vice President Digital & Content

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Molly Stein

Executive Vice President

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Lisa Forrest Sphr

Chief People Officer

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Serge Reuter

Managing Director - Archetype Berlin

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Shahnaz Jain

Vice President and National Digital Lead

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Erin Freeley

Senior Vice President

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Megan Ferries

Senior Vice President

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