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Laura Kopp
Laura Kopp
SVP, Strategy at Archetype-Brands | Archetype
Boston, Massachusetts, United States
Laura Kopp
Summary
Laura Kopp is a seasoned strategist with a wealth of experience in public relations and integrated marketing, currently serving as SVP of Strategy at Archetype-Brands in Boston. With a strong background in advertising, analytics, and consumer behavior, she has successfully guided numerous brands in the CPG, financial, retail, and consumer tech sectors toward growth and innovation. Laura's expertise spans digital marketing, brand development, and strategic communications, allowing her to craft compelling narratives that resonate with diverse audiences. Notably, she has also contributed to academia as an adjunct faculty member, sharing her insights on digital culture with future marketing professionals. Her career trajectory showcases a commitment to excellence and adaptability in a rapidly evolving industry.
Laura Kopp
Work Experience
SVP, Strategy at Archetype-Brands at
Archetype
July 2023 - Present
SVP, Integrated Marketing at
Archetype
January 2022 - August 2023
SVP, Strategy Director at
Hill Holliday
May 2021 - January 2022
VP, Strategy Director at
Hill Holliday
November 2019 - May 2021
VP, Associate Director of Digital Strategy at
Hill Holliday
October 2017 - November 2019
Adjunct Faculty at
Simmons University
December 2014 - June 2018
VP, Senior Digital Strategist at
Hill Holliday
July 2015 - October 2017
Senior Consultant at
High Start Group
January 2014 - July 2015
Senior Consumer Insights Manager at
Hill Holliday
June 2012 - January 2014
Consumer Insights Analyst at
Hill Holliday
September 2011 - June 2012
Digital Strategist at
Hill Holliday
March 2010 - September 2011
Account Executive at
SHIFT Communications
May 2009 - March 2010
Account Coordinator at
SHIFT Communications
June 2008 - May 2009
Laura Kopp
Education
Simmons University, Ms
January 2007 - January 2009
Simmons College, B.A.
Frequently Asked Questions about Laura Kopp
What is Laura Kopp email address?
Laura Kopp's primary email address is *****@angelfire.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Laura Kopp work for?
Laura Kopp is a SVP, Strategy at Archetype-Brands at Archetype, a company specializing in Nondurable goods, nec.
Where Laura Kopp graduated from?
Laura Kopp holds a degree in Communications Management from Simmons University.
How can I directly contact Laura Kopp?
To contact Laura Kopp directly, you can use the email address *****@angelfire.com. Complete contact information is available upon registration with Muraena.
Who is Laura Kopp?
Laura Kopp is a seasoned strategist with a wealth of experience in public relations and integrated marketing, currently serving as SVP of Strategy at Archetype-Brands in Boston. With a strong background in advertising, analytics, and consumer behavior, she has successfully guided numerous brands in the CPG, financial, retail, and consumer tech sectors toward growth and innovation. Laura's expertise spans digital marketing, brand development, and strategic communications, allowing her to craft compelling narratives that resonate with diverse audiences. Notably, she has also contributed to academia as an adjunct faculty member, sharing her insights on digital culture with future marketing professionals. Her career trajectory showcases a commitment to excellence and adaptability in a rapidly evolving industry.
Laura`s contact details
*****@angelfire.com
**********@text100.es
*****@ashleyfurniturehomestore.com
**********@archetype.co
Colleagues
Vice President
Associate Vice President - Integrated Comms
Vice President
Vice President Digital & Content
Executive Vice President
Chief People Officer
Managing Director - Archetype Berlin
Vice President and National Digital Lead
Senior Vice President
Senior Vice President