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Laura Cross

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Laura Cross

Vice President, Principal Analyst - B2B Marketing Operations, B2B Revenue Operations | Forrester

Frisco, Texas, United States

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Laura Cross

Summary

Laura Cross is a seasoned B2B marketing leader with a robust background in marketing operations and revenue generation. With over two decades of experience, she has held significant roles at reputable organizations like Forrester and Eloqua, where she has shaped marketing strategies and driven demand generation initiatives. Laura is known for her analytical mindset and ability to think independently, which enables her to navigate complex marketing landscapes effectively. She excels in developing go-to-market strategies and has a keen interest in leveraging marketing automation to enhance customer engagement. Her educational background in journalism with an emphasis on public relations adds a unique perspective to her marketing approach. Laura is passionate about mentoring others in the marketing field and believes in fostering a culture of continuous improvement within teams.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Laura Cross

Work Experience

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Vice President, Principal Analyst - B2B Marketing Operations, B2B Revenue Operations at

Forrester

April 2022 - Present

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Vice President, Principal Analyst, Demand and Account-Based Marketing at

Forrester

October 2019 - April 2022

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Senior Research Director and Team Lead, Demand Marketing at

SiriusDecisions

May 2017 - August 2019

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Research Director, Demand Creation Strategies at

SiriusDecisions

March 2014 - April 2017

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Head of Program Operations - Oracle (Eloqua) Marketing Cloud Success Program at

Eloqua

January 2014 - March 2014

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Manager, Marketing Coaches at

Eloqua

October 2013 - January 2014

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Success Coach at

Eloqua

June 2011 - October 2013

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Best Practice Consultant at

Eloqua

September 2007 - June 2011

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Marketing Programs Manager at

Kofax

February 2006 - September 2007

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Product Marketing Manager at

Kofax

September 2004 - January 2006

💼

Marketing Director at

Vitalstream Inc

December 2003 - September 2004

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Marketing Manager at

American Express

January 2001 - November 2003

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Channel Marketing Manager at

Epicor

April 2000 - December 2000

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Marketing Manager at

Ingram Micro

January 1999 - March 2000

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Laura Cross

Education

University of Southern California, Bachelor Of Arts (B.A.)

Frequently Asked Questions about Laura Cross

What is Laura Cross email address?

Laura Cross's primary email address is ******@forrester.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Laura Cross work for?

Laura Cross is a Vice President, Principal Analyst - B2B Marketing Operations, B2B Revenue Operations at Forrester, a company specializing in Commercial nonphysical research.

Where Laura Cross graduated from?

Laura Cross holds a degree in Journalism, Emphasis In Public Relations from University of Southern California.

How can I directly contact Laura Cross?

To contact Laura Cross directly, you can use the email address ******@forrester.com. Complete contact information is available upon registration with Muraena.

Who is Laura Cross?

Laura Cross is a seasoned B2B marketing leader with a robust background in marketing operations and revenue generation. With over two decades of experience, she has held significant roles at reputable organizations like Forrester and Eloqua, where she has shaped marketing strategies and driven demand generation initiatives. Laura is known for her analytical mindset and ability to think independently, which enables her to navigate complex marketing landscapes effectively. She excels in developing go-to-market strategies and has a keen interest in leveraging marketing automation to enhance customer engagement. Her educational background in journalism with an emphasis on public relations adds a unique perspective to her marketing approach. Laura is passionate about mentoring others in the marketing field and believes in fostering a culture of continuous improvement within teams.

Laura`s contact details

mail

******@forrester.com

***********@siriusdecisions.com

Colleagues

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Paul Mckay

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Terry Flaherty

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Andrew Mccauley

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Rusty Warner

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Rani Salehi

CMO Executive Advisor, Principal Analyst, B2B Marketing Executive Strategies

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Subhendu Pattnaik

CMO Advisor, Principal Analyst

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Miroslav Tomka

Managing Director Cee

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Shirley Macbeth

Chief Marketing Officer

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