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Laura Cross
Laura Cross
Vice President, Principal Analyst - B2B Marketing Operations, B2B Revenue Operations | Forrester
Frisco, Texas, United States
Laura Cross
Summary
Laura Cross is a seasoned B2B marketing leader with a robust background in marketing operations and revenue generation. With over two decades of experience, she has held significant roles at reputable organizations like Forrester and Eloqua, where she has shaped marketing strategies and driven demand generation initiatives. Laura is known for her analytical mindset and ability to think independently, which enables her to navigate complex marketing landscapes effectively. She excels in developing go-to-market strategies and has a keen interest in leveraging marketing automation to enhance customer engagement. Her educational background in journalism with an emphasis on public relations adds a unique perspective to her marketing approach. Laura is passionate about mentoring others in the marketing field and believes in fostering a culture of continuous improvement within teams.
Laura Cross
Work Experience
Vice President, Principal Analyst - B2B Marketing Operations, B2B Revenue Operations at
Forrester
April 2022 - Present
Vice President, Principal Analyst, Demand and Account-Based Marketing at
Forrester
October 2019 - April 2022
Senior Research Director and Team Lead, Demand Marketing at
SiriusDecisions
May 2017 - August 2019
Research Director, Demand Creation Strategies at
SiriusDecisions
March 2014 - April 2017
Head of Program Operations - Oracle (Eloqua) Marketing Cloud Success Program at
Eloqua
January 2014 - March 2014
Manager, Marketing Coaches at
Eloqua
October 2013 - January 2014
Success Coach at
Eloqua
June 2011 - October 2013
Best Practice Consultant at
Eloqua
September 2007 - June 2011
Marketing Programs Manager at
Kofax
February 2006 - September 2007
Product Marketing Manager at
Kofax
September 2004 - January 2006
Marketing Director at
Vitalstream Inc
December 2003 - September 2004
Marketing Manager at
American Express
January 2001 - November 2003
Channel Marketing Manager at
Epicor
April 2000 - December 2000
Marketing Manager at
Ingram Micro
January 1999 - March 2000
Laura Cross
Education
University of Southern California, Bachelor Of Arts (B.A.)
Frequently Asked Questions about Laura Cross
What is Laura Cross email address?
Laura Cross's primary email address is ******@forrester.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Laura Cross work for?
Laura Cross is a Vice President, Principal Analyst - B2B Marketing Operations, B2B Revenue Operations at Forrester, a company specializing in Commercial nonphysical research.
Where Laura Cross graduated from?
Laura Cross holds a degree in Journalism, Emphasis In Public Relations from University of Southern California.
How can I directly contact Laura Cross?
To contact Laura Cross directly, you can use the email address ******@forrester.com. Complete contact information is available upon registration with Muraena.
Who is Laura Cross?
Laura Cross is a seasoned B2B marketing leader with a robust background in marketing operations and revenue generation. With over two decades of experience, she has held significant roles at reputable organizations like Forrester and Eloqua, where she has shaped marketing strategies and driven demand generation initiatives. Laura is known for her analytical mindset and ability to think independently, which enables her to navigate complex marketing landscapes effectively. She excels in developing go-to-market strategies and has a keen interest in leveraging marketing automation to enhance customer engagement. Her educational background in journalism with an emphasis on public relations adds a unique perspective to her marketing approach. Laura is passionate about mentoring others in the marketing field and believes in fostering a culture of continuous improvement within teams.
Laura`s contact details
******@forrester.com
***********@siriusdecisions.com
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