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Liz Rackoff

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Liz Rackoff

Vice President, Marketing | Charlotte Hornets

Charlotte, North Carolina, United States

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Liz Rackoff

Summary

Liz Rackoff is an accomplished marketing professional with extensive experience in the spectator sports and performing arts industries. Currently serving as the Vice President of Marketing for the Charlotte Hornets, she has demonstrated a strong ability to drive brand awareness and engagement through innovative marketing strategies. With a solid background in advertising and event management, Liz has a proven track record of exceeding sales goals and enhancing team revenue through creative campaigns. Her leadership experience spans over a decade at the Charlotte Hornets, where she has risen through the ranks from marketing assistant to vice president. Liz is also known for her collaborative approach, working closely with artistic directors and stakeholders to align marketing efforts with organizational goals. A graduate of Winthrop University with a degree in Mass Communication, she continues to leverage her academic background in her professional endeavors. Liz is passionate about sports marketing and is committed to fostering community engagement through her work.

General

Specialist

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Leadership Development

Organisational experience

Corporate Experience

Liz Rackoff

Work Experience

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Vice President, Marketing at

Charlotte Hornets

October 2022 - Present

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Senior Director, Marketing at

Charlotte Hornets

October 2014 - October 2022

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Director, Marketing at

Charlotte Hornets

November 2012 - October 2014

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Sr. Manager, Market Development at

Charlotte Hornets

September 2009 - November 2012

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Marketing Manager at

Charlotte Ballet

July 2006 - May 2010

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Marketing Coordinator at

Charlotte Ballet

July 2005 - July 2006

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Marketing Assistant at

Charlotte Ballet

July 2004 - June 2005

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Media Intern at

Corder Philips

May 2003 - August 2003

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Liz Rackoff

Education

Winthrop University, B.A

January 2000 - January 2004

Frequently Asked Questions about Liz Rackoff

What is Liz Rackoff email address?

Liz Rackoff's primary email address is ******@hornets.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Liz Rackoff work for?

Liz Rackoff is a Vice President, Marketing at Charlotte Hornets, a company specializing in Spectator Sports.

Where Liz Rackoff graduated from?

Liz Rackoff holds a degree in Mass Communication from Winthrop University.

How can I directly contact Liz Rackoff?

To contact Liz Rackoff directly, you can use the email address ******@hornets.com. Complete contact information is available upon registration with Muraena.

Who is Liz Rackoff?

Liz Rackoff is an accomplished marketing professional with extensive experience in the spectator sports and performing arts industries. Currently serving as the Vice President of Marketing for the Charlotte Hornets, she has demonstrated a strong ability to drive brand awareness and engagement through innovative marketing strategies. With a solid background in advertising and event management, Liz has a proven track record of exceeding sales goals and enhancing team revenue through creative campaigns. Her leadership experience spans over a decade at the Charlotte Hornets, where she has risen through the ranks from marketing assistant to vice president. Liz is also known for her collaborative approach, working closely with artistic directors and stakeholders to align marketing efforts with organizational goals. A graduate of Winthrop University with a degree in Mass Communication, she continues to leverage her academic background in her professional endeavors. Liz is passionate about sports marketing and is committed to fostering community engagement through her work.

Liz`s contact details

mail

******@hornets.com

******@bobcats.com

Colleagues

Rod Higgins

President of Basketball ops

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Theresa Power

Vice President, Luxury Sales and Service

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Ronnie Bryant

SVP and Chief Information Officer

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Michael Cristaldi

Chief Communications Officer (CCO)

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Betsy Mack

Vice President of CSR & Executive Director of the Charlotte Hornets Foundation

Dan Bain

Vice President of Booking & Events

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Donna Julian

Executive Vice President & Spectrum Center General Manager

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Cedric Roberts

Vice President, Retention & Group Sales

Marty Bechtold

Senior Vice President Event Booking & Marketing

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Jacob Gallagher

Chief Revenue Officer

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