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Lori Bates

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Lori Bates

Chief of Commercial | BODYARMOR Sports Nutrition

Roswell, Georgia, United States

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Lori Bates

Summary

Lori Bates is a seasoned executive with extensive experience in the beverage industry, currently serving as the Chief of Commercial at BODYARMOR/POWERADE. With a strong background in customer marketing, market planning, and sales operations, she has a proven track record of driving commercial strategies that enhance brand visibility and market penetration. Lori's career includes pivotal roles at The Coca-Cola Company, where she led various teams in commercial strategy and capabilities, significantly impacting the company's North American operations. Known for her ability to inspire teams and foster inclusive environments, she emphasizes agility and empowerment in her leadership approach. Lori holds a Bachelor of Science in Public Relations and Communications from the University of Florida, which has laid the foundation for her successful career in corporate communications and brand management. Her passion for innovation and process improvement continues to drive her professional journey.

General

Specialist

Leadership Experience

Long-Term Tenure

Professional interests

Leadership Development

Innovation

Organisational experience

Corporate Experience

Lori Bates

Work Experience

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Chief of Commercial at

BODYARMOR Sports Nutrition

November 2022 - Present

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Vice President, Channel Strategy and Capabilities at

The Coca-Cola Company

December 2020 - November 2022

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Vice President, Commercial Strategy and Planning at

The Coca-Cola Company

January 2019 - December 2020

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Group Director, SSD Category Commercialization at

The Coca-Cola Company

April 2015 - December 2018

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Group Director, Channel and Category Commercialization at

Coca Cola Enterprisescoca Cola Refreshment

May 2007 - April 2015

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Public Affairs and Communications Manager at

Coca-Cola Enterprises, Inc.

July 2004 - May 2007

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Lori Bates

Education

University of Florida, Bachelor Of Science - Bs

January 1991 - January 1995

Frequently Asked Questions about Lori Bates

What is Lori Bates email address?

Lori Bates's primary email address is *********@coca-cola.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Lori Bates work for?

Lori Bates is a Chief of Commercial at BODYARMOR Sports Nutrition, a company specializing in Transportation services, nec.

Where Lori Bates graduated from?

Lori Bates holds a degree in Public Relations And Communications; Journalism from University of Florida.

How can I directly contact Lori Bates?

To contact Lori Bates directly, you can use the email address *********@coca-cola.com. Complete contact information is available upon registration with Muraena.

Who is Lori Bates?

Lori Bates is a seasoned executive with extensive experience in the beverage industry, currently serving as the Chief of Commercial at BODYARMOR/POWERADE. With a strong background in customer marketing, market planning, and sales operations, she has a proven track record of driving commercial strategies that enhance brand visibility and market penetration. Lori's career includes pivotal roles at The Coca-Cola Company, where she led various teams in commercial strategy and capabilities, significantly impacting the company's North American operations. Known for her ability to inspire teams and foster inclusive environments, she emphasizes agility and empowerment in her leadership approach. Lori holds a Bachelor of Science in Public Relations and Communications from the University of Florida, which has laid the foundation for her successful career in corporate communications and brand management. Her passion for innovation and process improvement continues to drive her professional journey.

Lori`s contact details

mail

*********@coca-cola.com

******@drinkbodyarmor.com

**********@coca-colacompany.com

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Kim Rand

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