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Lori Bates
Lori Bates
Chief of Commercial | BODYARMOR Sports Nutrition
Roswell, Georgia, United States
Lori Bates
Summary
Lori Bates is a seasoned executive with extensive experience in the beverage industry, currently serving as the Chief of Commercial at BODYARMOR/POWERADE. With a strong background in customer marketing, market planning, and sales operations, she has a proven track record of driving commercial strategies that enhance brand visibility and market penetration. Lori's career includes pivotal roles at The Coca-Cola Company, where she led various teams in commercial strategy and capabilities, significantly impacting the company's North American operations. Known for her ability to inspire teams and foster inclusive environments, she emphasizes agility and empowerment in her leadership approach. Lori holds a Bachelor of Science in Public Relations and Communications from the University of Florida, which has laid the foundation for her successful career in corporate communications and brand management. Her passion for innovation and process improvement continues to drive her professional journey.
Lori Bates
Work Experience
Chief of Commercial at
BODYARMOR Sports Nutrition
November 2022 - Present
Vice President, Channel Strategy and Capabilities at
The Coca-Cola Company
December 2020 - November 2022
Vice President, Commercial Strategy and Planning at
The Coca-Cola Company
January 2019 - December 2020
Group Director, SSD Category Commercialization at
The Coca-Cola Company
April 2015 - December 2018
Group Director, Channel and Category Commercialization at
Coca Cola Enterprisescoca Cola Refreshment
May 2007 - April 2015
Public Affairs and Communications Manager at
Coca-Cola Enterprises, Inc.
July 2004 - May 2007
Lori Bates
Education
University of Florida, Bachelor Of Science - Bs
January 1991 - January 1995
Frequently Asked Questions about Lori Bates
What is Lori Bates email address?
Lori Bates's primary email address is *********@coca-cola.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Lori Bates work for?
Lori Bates is a Chief of Commercial at BODYARMOR Sports Nutrition, a company specializing in Transportation services, nec.
Where Lori Bates graduated from?
Lori Bates holds a degree in Public Relations And Communications; Journalism from University of Florida.
How can I directly contact Lori Bates?
To contact Lori Bates directly, you can use the email address *********@coca-cola.com. Complete contact information is available upon registration with Muraena.
Who is Lori Bates?
Lori Bates is a seasoned executive with extensive experience in the beverage industry, currently serving as the Chief of Commercial at BODYARMOR/POWERADE. With a strong background in customer marketing, market planning, and sales operations, she has a proven track record of driving commercial strategies that enhance brand visibility and market penetration. Lori's career includes pivotal roles at The Coca-Cola Company, where she led various teams in commercial strategy and capabilities, significantly impacting the company's North American operations. Known for her ability to inspire teams and foster inclusive environments, she emphasizes agility and empowerment in her leadership approach. Lori holds a Bachelor of Science in Public Relations and Communications from the University of Florida, which has laid the foundation for her successful career in corporate communications and brand management. Her passion for innovation and process improvement continues to drive her professional journey.
Lori`s contact details
*********@coca-cola.com
******@drinkbodyarmor.com
**********@coca-colacompany.com
Colleagues
Vice President, East Division
General Counsel + Chief of People & Culture
Vice President of Marketing Activation
Chief Financial Officer
VP Innovation, Strategy + Chief of Staff
Chief Customer Officer
VP, Finance & Controller
Vice President of Sales
Chief Marketing Officer
Vice President Human Resources