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Mike Lassek

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Mike Lassek

Strategic Advisor | SPINS

United States

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Mike Lassek

Summary

Mike Lassek is an accomplished Vice President of Enterprise Sales at SPINS, with a robust background in sales strategy and business development within the food and beverage industry. His career is deeply influenced by his entrepreneurial upbringing, where he learned the value of surrounding himself with talent and the importance of strategic planning. He has successfully led transformative sales divisions and cross-functional teams at renowned companies like PepsiCo and Pharmavite. Mike's expertise spans account management, analytics, and strategic marketing, making him a versatile leader in fast-moving consumer goods. He is passionate about leveraging data-driven insights to identify market opportunities and drive growth. His extensive experience in both leadership roles and cross-functional collaboration positions him as a key player in any organization aiming for success in competitive markets. Outside of work, Mike values relationships and mentorship, often sharing his insights with emerging leaders in the industry.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Mike Lassek

Work Experience

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Strategic Advisor at

Elm Fork Beverage Company, LLC

April 2024 - Present

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Vice President Enterprise Sales at

SPINS

January 2021 - Present

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Vice President CPG Recruiter at

The Jacob Group

January 2020 - December 2020

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Vice President Sales Strategy, Operations, & Insights at

Truco Enterprises

January 2018 - December 2019

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Vice President Business Insights at

Crossmark Canada Inc

January 2016 - January 2018

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Vice President Sales, General Manager Household & Pet at

Crossmark Canada Inc

January 2016 - January 2018

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Vice President Customer Marketing & Sales Strategy at

Pharmavite

January 2014 - January 2016

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Director of Business Strategy & Calendar Planning at

PepsiCo

January 2010 - January 2014

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Director of Customer Insights & Development at

FRITO LAY SP Z O O

January 2008 - January 2010

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Director of Customer & Shopper Insights UK/Ireland at

PepsiCo

January 2006 - January 2008

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Director of Insights & Advanced Analytics at

FRITO LAY SP Z O O

January 2004 - January 2006

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Mike Lassek

Education

Frequently Asked Questions about Mike Lassek

What is Mike Lassek email address?

Mike Lassek's primary email address is ***********@crossmark.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Mike Lassek work for?

Mike Lassek is a Strategic Advisor at SPINS, a company specializing in Commercial nonphysical research.

Where Mike Lassek graduated from?

Mike Lassek holds a degree in Sales And Marketing from University of Colorado Boulder.

How can I directly contact Mike Lassek?

To contact Mike Lassek directly, you can use the email address ***********@crossmark.com. Complete contact information is available upon registration with Muraena.

Who is Mike Lassek?

Mike Lassek is an accomplished Vice President of Enterprise Sales at SPINS, with a robust background in sales strategy and business development within the food and beverage industry. His career is deeply influenced by his entrepreneurial upbringing, where he learned the value of surrounding himself with talent and the importance of strategic planning. He has successfully led transformative sales divisions and cross-functional teams at renowned companies like PepsiCo and Pharmavite. Mike's expertise spans account management, analytics, and strategic marketing, making him a versatile leader in fast-moving consumer goods. He is passionate about leveraging data-driven insights to identify market opportunities and drive growth. His extensive experience in both leadership roles and cross-functional collaboration positions him as a key player in any organization aiming for success in competitive markets. Outside of work, Mike values relationships and mentorship, often sharing his insights with emerging leaders in the industry.

Mike`s contact details

mail

***********@crossmark.com

****************@pepsico.com

*******@spins.com

Colleagues

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Patrick Knight

Vice President - Consumer Insights

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Brandon Casteel

Vice President of Partnerships

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Susanna Ghaemi

Vice President, Product Intelligence

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Suzy Richard

Chief Sales Officer

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Michael Erwin

Vice President, Corporate Communications

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Mike Neth

Senior Vice President, Product Marketing

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Erica Shearn

Senior Vice President Accounting/Controller

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Joshua Hobson

Vice President Of Product Management

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Erin Miller

VP, Sales

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Meagan Nelson

Board Member

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