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Paolo Mottola

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Paolo Mottola

Divisional Vice President, Brand Marketing | REI

Gig Harbor, Washington, United States

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Paolo Mottola

Summary

Paolo Mottola is a seasoned marketing leader with a robust background in brand strategy and communications. As the Divisional Vice President of Brand Marketing at REI Co-op, he spearheads innovative marketing campaigns and has played a pivotal role in award-winning initiatives like #OptOutside. His experience spans various high-profile brands, including Microsoft and Samsung, showcasing his versatility in both corporate and creative environments. With a strong academic foundation from the University of Washington and Western Washington University, he also contributes as a faculty member, shaping the next generation of marketing professionals. Paolo's passion for storytelling and outdoor experiences drives his work, blending marketing with a commitment to sustainability and community engagement. He has received multiple accolades, reflecting his impact in the industry and dedication to excellence in marketing.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Sustainability

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Paolo Mottola

Work Experience

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Divisional Vice President, Brand Marketing at

REI

February 2024 - Present

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Senior Affiliate Faculty, Communication Leadership at

Communication Leadership At The University Of Washington

June 2023 - Present

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Associate Faculty, Business Division at

Edmonds College

April 2014 - Present

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Director, Brand and Content Marketing at

REI

March 2023 - February 2024

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Affiliate Faculty, Communication Leadership at

Communication Leadership At The University Of Washington

September 2020 - June 2023

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Director, Content Marketing at

REI

March 2019 - April 2023

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Senior Manager, Content Marketing, SEO, and Advertising at

REI

January 2017 - March 2019

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Manager, Content Marketing at

REI

March 2014 - January 2017

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Program Manager, Social Media at

REI

October 2012 - March 2014

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Social Media Lead at

Eddie Bauer

April 2010 - July 2011

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Senior Account Executive at

Weber Shandwick

October 2008 - April 2010

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Account Executive at

Weber Shandwick

October 2007 - October 2008

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Assistant Account Executive at

Weber Shandwick

October 2006 - October 2007

💼

Senior Editor at

Prweb

June 2005 - September 2006

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Paolo Mottola

Education

University of Washington, Master In Communication Leadership

January 2008 - January 2010

Western Washington University, Bachelor Of Arts

January 2001 - January 2005

Frequently Asked Questions about Paolo Mottola

What is Paolo Mottola email address?

Paolo Mottola's primary email address is ********@rei.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Paolo Mottola work for?

Paolo Mottola is a Divisional Vice President, Brand Marketing at REI, a company specializing in Sporting Goods, Hobby, & Musical Instrument Stores.

Where Paolo Mottola graduated from?

Paolo Mottola holds a degree in from University of Washington.

How can I directly contact Paolo Mottola?

To contact Paolo Mottola directly, you can use the email address ********@rei.com. Complete contact information is available upon registration with Muraena.

Who is Paolo Mottola?

Paolo Mottola is a seasoned marketing leader with a robust background in brand strategy and communications. As the Divisional Vice President of Brand Marketing at REI Co-op, he spearheads innovative marketing campaigns and has played a pivotal role in award-winning initiatives like #OptOutside. His experience spans various high-profile brands, including Microsoft and Samsung, showcasing his versatility in both corporate and creative environments. With a strong academic foundation from the University of Washington and Western Washington University, he also contributes as a faculty member, shaping the next generation of marketing professionals. Paolo's passion for storytelling and outdoor experiences drives his work, blending marketing with a commitment to sustainability and community engagement. He has received multiple accolades, reflecting his impact in the industry and dedication to excellence in marketing.

Paolo`s contact details

mail

********@rei.com

********@uw.edu

*************@edcc.edu

********@washington.edu

Colleagues

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Pardis Ghorbani

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Steve Ellis

President of the Board of Trustees, Board Officer

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Shane Walker

Divisional Vice President, Total Rewards & HR Operations

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Patrick Fell

Vice President, Financial Planning Analysis

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Analyn Nouri

Vice President, Platform Engineering

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Ann Sanmartin

Divisional Vice President, Merchandise Planning and Replenishment

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April Zito

Divisional Vice President/ Merchandise Management - Apparel and Footwear

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Guillaume Ledieu

Chief Technology Officer

Reginald Fox

CEO/agent

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