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Pardis Ghorbani

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Pardis Ghorbani

Vice President Marketing and Creative | REI

Seattle, Washington, United States

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Pardis Ghorbani

Summary

Pardis Ghorbani is an accomplished Interim Chief Marketing Officer at REI, known for her innovative approach to brand development and marketing strategy. With a wealth of experience in leading cross-functional teams, she has successfully spearheaded initiatives that have garnered international acclaim, including the groundbreaking #OptOutside campaign. Pardis excels in transforming organizations into purpose-driven brands, demonstrating a keen ability to adapt marketing strategies to evolving market conditions. Her leadership has been instrumental in driving significant growth and engagement through data-driven marketing operations. With a strong background in both digital and traditional marketing, she is a versatile leader committed to fostering high-performing teams. Pardis holds degrees from California State University-Fullerton and Orange Coast College, further enhancing her expertise in the field. She is passionate about creating impactful marketing strategies that resonate with consumers and elevate brand presence.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Leadership Development

Innovation

Organisational experience

Corporate Experience

Pardis Ghorbani

Work Experience

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Vice President Marketing and Creative at

REI

September 2024 - Present

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Interim Chief Marketing Officer at

REI

January 2024 - Present

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Vice President Marketing and Creative at

REI

January 2023 - January 2024

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Vice President, Customer & Brand Shared Services at

REI

August 2019 - January 2023

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Interim Vice President, Marketing at

REI

March 2019 - September 2019

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Divisional Vice President, Brand Lab and Creative Shared Services at

Rei Recreational Equipment

March 2015 - August 2019

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Director, Creative Operations at

Rei Recreational Equipment

August 2013 - March 2015

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Director; Brand Production at

Rei Recreational Equipment

November 2011 - July 2013

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Manager, Marketing Creative Services at

Rei Recreational Equipment

May 2005 - November 2011

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Pardis Ghorbani

Education

California State University, Fullerton

January 1994 - January 1996

Orange Coast College

January 1991 - January 1994

Frequently Asked Questions about Pardis Ghorbani

What is Pardis Ghorbani email address?

Pardis Ghorbani's primary email address is ********@rei.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Pardis Ghorbani work for?

Pardis Ghorbani is a Vice President Marketing and Creative at REI, a company specializing in Sporting Goods, Hobby, & Musical Instrument Stores.

Where Pardis Ghorbani graduated from?

Pardis Ghorbani holds a degree in from California State University, Fullerton.

How can I directly contact Pardis Ghorbani?

To contact Pardis Ghorbani directly, you can use the email address ********@rei.com. Complete contact information is available upon registration with Muraena.

Who is Pardis Ghorbani?

Pardis Ghorbani is an accomplished Interim Chief Marketing Officer at REI, known for her innovative approach to brand development and marketing strategy. With a wealth of experience in leading cross-functional teams, she has successfully spearheaded initiatives that have garnered international acclaim, including the groundbreaking #OptOutside campaign. Pardis excels in transforming organizations into purpose-driven brands, demonstrating a keen ability to adapt marketing strategies to evolving market conditions. Her leadership has been instrumental in driving significant growth and engagement through data-driven marketing operations. With a strong background in both digital and traditional marketing, she is a versatile leader committed to fostering high-performing teams. Pardis holds degrees from California State University-Fullerton and Orange Coast College, further enhancing her expertise in the field. She is passionate about creating impactful marketing strategies that resonate with consumers and elevate brand presence.

Pardis`s contact details

mail

********@rei.com

*********@mac.com

Colleagues

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Paolo Mottola

Divisional Vice President, Brand Marketing

Steve Ellis

President of the Board of Trustees, Board Officer

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Shane Walker

Divisional Vice President, Total Rewards & HR Operations

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Patrick Fell

Vice President, Financial Planning Analysis

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Analyn Nouri

Vice President, Platform Engineering

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Ann Sanmartin

Divisional Vice President, Merchandise Planning and Replenishment

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April Zito

Divisional Vice President/ Merchandise Management - Apparel and Footwear

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Guillaume Ledieu

Chief Technology Officer

Reginald Fox

CEO/agent

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