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Scott Both

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Scott Both

Scout | Hearst Magazines

United States

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Scott Both

Summary

Scott Both is a seasoned digital media professional specializing in programmatic monetization and operations at Hearst Magazines. With a robust background in ad serving and analytics, he has successfully led teams in optimizing advertising strategies and technology. His career spans various roles in digital media, showcasing his adaptability and expertise in both technical and leadership capacities. Scott has received multiple accolades, including the Fipp Top 30 Rising Stars in Media award, highlighting his impact in the industry. He is also involved in scouting for Level Up Ventures, demonstrating his commitment to innovation and growth in the media landscape. His educational background includes a Bachelor's degree in Business Management from Penn State University and a Technical Leadership Certificate from Cornell University. Scott's interests lie in leveraging emerging technologies to enhance digital marketing strategies and drive business development.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Startup Experience

Scott Both

Work Experience

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Scout at

Level Up Ventures

April 2021 - Present

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Vice President of Programmatic Monetization & Operations at

Hearst Magazines

April 2021 - Present

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Senior Director of Programmatic Sales Engineering & Data Ad Product at

Hearst Magazines

May 2018 - April 2021

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Director of Programmatic Sales Engineering at

Hearst Magazines

March 2016 - May 2018

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Senior Digital Ad Operations Technologist and Programmatic Sales Engineer at

Hearst Digital Media

September 2012 - March 2016

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Client Services Manager and Digital Ad Trafficker at

BET

January 2012 - September 2012

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Global Ad Operations Analyst at

Sony Music Entertainment

June 2011 - January 2012

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Park Attendant III at

Suffolk County Parks Department

May 2006 - June 2011

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Sales Associate at

Vector Marketing

July 2007 - August 2007

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Park Attendant at

Town of Islip

June 2005 - September 2005

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Scott Both

Education

Cornell University, Certificate

January 2016 - January 2016

Penn State University, Bachelor’s Degree

January 2007 - January 2011

Bay shore high school , New York State High School Advanced Regents Diploma

January 2003 - January 2007

Frequently Asked Questions about Scott Both

What is Scott Both email address?

Scott Both's primary email address is **********@hearst.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Scott Both work for?

Scott Both is a Scout at Hearst Magazines, a company specializing in Motion picture & video production.

Where Scott Both graduated from?

Scott Both holds a degree in Hearst Corporation - Cornell University Technical Leadership Program from Cornell University.

How can I directly contact Scott Both?

To contact Scott Both directly, you can use the email address **********@hearst.com. Complete contact information is available upon registration with Muraena.

Who is Scott Both?

Scott Both is a seasoned digital media professional specializing in programmatic monetization and operations at Hearst Magazines. With a robust background in ad serving and analytics, he has successfully led teams in optimizing advertising strategies and technology. His career spans various roles in digital media, showcasing his adaptability and expertise in both technical and leadership capacities. Scott has received multiple accolades, including the Fipp Top 30 Rising Stars in Media award, highlighting his impact in the industry. He is also involved in scouting for Level Up Ventures, demonstrating his commitment to innovation and growth in the media landscape. His educational background includes a Bachelor's degree in Business Management from Penn State University and a Technical Leadership Certificate from Cornell University. Scott's interests lie in leveraging emerging technologies to enhance digital marketing strategies and drive business development.

Scott`s contact details

mail

**********@hearst.com

Colleagues

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Allison Keane

Vice President Communications

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Andrew Dixon

Editor-in-chief

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Sheel Shah

SVP, Growth and Consumer Experience

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Erin Henry

Executive Director, Content Strategy and Growth

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Asad Syrkett

Editor-in-Chief, ELLE Decor

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Brian Madden

Senior Vice President & General Manager, Enthusiast and Wellness Group

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David Hamilton

VP, Category Lead, Home & Design

Elizabeth Cake

Deputy Chief Sub Editor

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Lisa Howard

Executive Vice President, Global Chief Revenue Officer

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