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Shiona Mcdougall

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Shiona Mcdougall

Global Chief Strategy Officer | RAPP

United States

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Shiona Mcdougall

Summary

Shiona Mcdougall is a seasoned marketing strategist with over 25 years of experience in delivering insight-driven marketing plans across various sectors, particularly in news syndication and management consulting. Currently serving as the Global Chief Strategy Officer at Rapp, she has a proven track record in leading digital transformation initiatives for high-profile clients like PayPal and Ford. Shiona's expertise spans a wide array of marketing disciplines, including brand development, CRM, and integrated marketing strategies. Her leadership style focuses on fostering cross-functional collaboration and driving innovation within teams. A graduate of Aston University with a degree in Business and German, she combines her academic background with extensive real-world experience. Shiona is passionate about leveraging digital tools to enhance marketing effectiveness and is known for her ability to navigate complex challenges in dynamic environments. Her commitment to continuous improvement and strategic foresight has positioned her as a thought leader in the marketing industry.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Shiona Mcdougall

Work Experience

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Global Chief Strategy Officer at

RAPP

October 2018 - Present

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SVP Strategy at

RAPP

January 2016 - Present

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Executive Planning Director at

RAPP

May 2014 - Present

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Strategy Director at

RAPP

April 2010 - Present

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Group Marketing Director at

HarperCollins Publishers

June 2006 - December 2009

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Senior Strategist (Freelance) at

Agency.com

June 2005 - June 2006

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Marketing Director at

Virgin Wines

September 2001 - June 2005

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Customer Acquisition Manager at

Ntl Cable And Wireless

August 1998 - September 2001

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Marketing Manager at

Janes

August 1995 - August 1998

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Shiona Mcdougall

Education

Aston University, 2:1 Combined Hons

January 1991 - January 1995

Frequently Asked Questions about Shiona Mcdougall

What is Shiona Mcdougall email address?

Shiona Mcdougall's primary email address is ****************@uk.rapp.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Shiona Mcdougall work for?

Shiona Mcdougall is a Global Chief Strategy Officer at RAPP, a company specializing in Management consulting services.

Where Shiona Mcdougall graduated from?

Shiona Mcdougall holds a degree in Business And German from Aston University.

How can I directly contact Shiona Mcdougall?

To contact Shiona Mcdougall directly, you can use the email address ****************@uk.rapp.com. Complete contact information is available upon registration with Muraena.

Who is Shiona Mcdougall?

Shiona Mcdougall is a seasoned marketing strategist with over 25 years of experience in delivering insight-driven marketing plans across various sectors, particularly in news syndication and management consulting. Currently serving as the Global Chief Strategy Officer at Rapp, she has a proven track record in leading digital transformation initiatives for high-profile clients like PayPal and Ford. Shiona's expertise spans a wide array of marketing disciplines, including brand development, CRM, and integrated marketing strategies. Her leadership style focuses on fostering cross-functional collaboration and driving innovation within teams. A graduate of Aston University with a degree in Business and German, she combines her academic background with extensive real-world experience. Shiona is passionate about leveraging digital tools to enhance marketing effectiveness and is known for her ability to navigate complex challenges in dynamic environments. Her commitment to continuous improvement and strategic foresight has positioned her as a thought leader in the marketing industry.

Shiona`s contact details

mail

****************@uk.rapp.com

****************@rapp.com

Colleagues

Paul Blockey

Managing Director

Addison Deitz

Vice President, Business Development

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Addison Deitz

Chief Client Development Officer

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Rajat Goswami

SVP Managing Partner

Greg Brent

VP Technology

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Greg Kaufman

Data and Marketing Sciences

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Russ Groombridge

Vice President Data Analytics

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Vipul Agarwal

Senior Vice President, Technology

Reginald Roberts

Chief Statistician

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