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Shiona Mcdougall
Shiona Mcdougall
Global Chief Strategy Officer | RAPP
United States
Shiona Mcdougall
Summary
Shiona Mcdougall is a seasoned marketing strategist with over 25 years of experience in delivering insight-driven marketing plans across various sectors, particularly in news syndication and management consulting. Currently serving as the Global Chief Strategy Officer at Rapp, she has a proven track record in leading digital transformation initiatives for high-profile clients like PayPal and Ford. Shiona's expertise spans a wide array of marketing disciplines, including brand development, CRM, and integrated marketing strategies. Her leadership style focuses on fostering cross-functional collaboration and driving innovation within teams. A graduate of Aston University with a degree in Business and German, she combines her academic background with extensive real-world experience. Shiona is passionate about leveraging digital tools to enhance marketing effectiveness and is known for her ability to navigate complex challenges in dynamic environments. Her commitment to continuous improvement and strategic foresight has positioned her as a thought leader in the marketing industry.
Shiona Mcdougall
Work Experience
Global Chief Strategy Officer at
RAPP
October 2018 - Present
SVP Strategy at
RAPP
January 2016 - Present
Executive Planning Director at
RAPP
May 2014 - Present
Strategy Director at
RAPP
April 2010 - Present
Group Marketing Director at
HarperCollins Publishers
June 2006 - December 2009
Senior Strategist (Freelance) at
Agency.com
June 2005 - June 2006
Marketing Director at
Virgin Wines
September 2001 - June 2005
Customer Acquisition Manager at
Ntl Cable And Wireless
August 1998 - September 2001
Marketing Manager at
Janes
August 1995 - August 1998
Shiona Mcdougall
Education
Aston University, 2:1 Combined Hons
January 1991 - January 1995
Frequently Asked Questions about Shiona Mcdougall
What is Shiona Mcdougall email address?
Shiona Mcdougall's primary email address is ****************@uk.rapp.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Shiona Mcdougall work for?
Shiona Mcdougall is a Global Chief Strategy Officer at RAPP, a company specializing in Management consulting services.
Where Shiona Mcdougall graduated from?
Shiona Mcdougall holds a degree in Business And German from Aston University.
How can I directly contact Shiona Mcdougall?
To contact Shiona Mcdougall directly, you can use the email address ****************@uk.rapp.com. Complete contact information is available upon registration with Muraena.
Who is Shiona Mcdougall?
Shiona Mcdougall is a seasoned marketing strategist with over 25 years of experience in delivering insight-driven marketing plans across various sectors, particularly in news syndication and management consulting. Currently serving as the Global Chief Strategy Officer at Rapp, she has a proven track record in leading digital transformation initiatives for high-profile clients like PayPal and Ford. Shiona's expertise spans a wide array of marketing disciplines, including brand development, CRM, and integrated marketing strategies. Her leadership style focuses on fostering cross-functional collaboration and driving innovation within teams. A graduate of Aston University with a degree in Business and German, she combines her academic background with extensive real-world experience. Shiona is passionate about leveraging digital tools to enhance marketing effectiveness and is known for her ability to navigate complex challenges in dynamic environments. Her commitment to continuous improvement and strategic foresight has positioned her as a thought leader in the marketing industry.
Shiona`s contact details
****************@uk.rapp.com
****************@rapp.com
Colleagues
Managing Director
Vice President, Business Development
Chief Client Development Officer
SVP Managing Partner
VP Technology
Data and Marketing Sciences
Vice President Data Analytics
CEO
Senior Vice President, Technology
Chief Statistician