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Steve Mcgowan
Steve Mcgowan
Sr. Vice President, Research | REELZ
New York, New York, United States
Steve Mcgowan
Summary
Steve McGowan is a seasoned television broadcasting executive with a strong focus on research and analytics. With over three decades of experience, he has held senior positions at prestigious organizations such as Reelz, Sinclair Broadcast, and Univision Communications. Steve is known for his innovative approach to audience measurement and media strategy, leveraging data-driven insights to guide programming and marketing decisions. His expertise encompasses a broad range of topics, including advertising research, digital strategy, and consumer behavior. A strong communicator, he actively participates in industry discussions and collaborates with key stakeholders to advance research methodologies. Steve's educational background includes an MBA in Marketing from The George Washington University and dual degrees in Telecommunication from Michigan State University. He is passionate about navigating the complexities of media fragmentation and is dedicated to helping companies grow their audiences effectively.
Steve Mcgowan
Work Experience
Sr. Vice President, Research at
REELZ
September 2022 - Present
Managing Director at
Macatawa Media Partners
April 2021 - Present
Vice President of Network Research at
Sinclair Inc.
July 2018 - March 2021
Senior Vice President, Corporate Research at
Univision Communications Inc.
March 2017 - July 2018
Media Research Consultant at
Monocacy Media Partners
June 2012 - March 2017
Vice President, Research at
PBS
August 2014 - July 2016
Senior Vice President, Research at
Discovery Inc
July 2009 - June 2012
Senior Vice President, Insights & Client Research Initiatives at
Yardi/Jmart-Jll/nielson
May 2003 - July 2009
Senior Vice President, Research at
Discovery Inc
January 1989 - January 2002
Research Manager at
PBS
January 1985 - January 1989
Research Associate at
National Association of Broadcasters
August 1983 - January 1985
Steve Mcgowan
Education
George Washington University School of Business, Master Of Business Administration (M.B.A.)
January 1985 - January 1989
Michigan State University, B.A. & M.A.
January 1978 - January 1983
Michigan State University, Master Of Arts - Ma
Frequently Asked Questions about Steve Mcgowan
What is Steve Mcgowan email address?
Steve Mcgowan's primary email address is *****@pbs.org. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Steve Mcgowan work for?
Steve Mcgowan is a Sr. Vice President, Research at REELZ, a company specializing in Performing Arts Companies.
Where Steve Mcgowan graduated from?
Steve Mcgowan holds a degree in Marketing from George Washington University School of Business.
How can I directly contact Steve Mcgowan?
To contact Steve Mcgowan directly, you can use the email address *****@pbs.org. Complete contact information is available upon registration with Muraena.
Who is Steve Mcgowan?
Steve McGowan is a seasoned television broadcasting executive with a strong focus on research and analytics. With over three decades of experience, he has held senior positions at prestigious organizations such as Reelz, Sinclair Broadcast, and Univision Communications. Steve is known for his innovative approach to audience measurement and media strategy, leveraging data-driven insights to guide programming and marketing decisions. His expertise encompasses a broad range of topics, including advertising research, digital strategy, and consumer behavior. A strong communicator, he actively participates in industry discussions and collaborates with key stakeholders to advance research methodologies. Steve's educational background includes an MBA in Marketing from The George Washington University and dual degrees in Telecommunication from Michigan State University. He is passionate about navigating the complexities of media fragmentation and is dedicated to helping companies grow their audiences effectively.
Steve`s contact details
*****@pbs.org
********@reelz.com
*************@discovery.com
********@univision.net
Colleagues
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Co-Founder and Board Member
SVP, Pricing & Inventory, Research & Marketing
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VP of DR & Paid Programming