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Steve Mcgowan

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Steve Mcgowan

Sr. Vice President, Research | REELZ

New York, New York, United States

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Steve Mcgowan

Summary

Steve McGowan is a seasoned television broadcasting executive with a strong focus on research and analytics. With over three decades of experience, he has held senior positions at prestigious organizations such as Reelz, Sinclair Broadcast, and Univision Communications. Steve is known for his innovative approach to audience measurement and media strategy, leveraging data-driven insights to guide programming and marketing decisions. His expertise encompasses a broad range of topics, including advertising research, digital strategy, and consumer behavior. A strong communicator, he actively participates in industry discussions and collaborates with key stakeholders to advance research methodologies. Steve's educational background includes an MBA in Marketing from The George Washington University and dual degrees in Telecommunication from Michigan State University. He is passionate about navigating the complexities of media fragmentation and is dedicated to helping companies grow their audiences effectively.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Steve Mcgowan

Work Experience

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Sr. Vice President, Research at

REELZ

September 2022 - Present

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Managing Director at

Macatawa Media Partners

April 2021 - Present

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Vice President of Network Research at

Sinclair Inc.

July 2018 - March 2021

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Senior Vice President, Corporate Research at

Univision Communications Inc.

March 2017 - July 2018

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Media Research Consultant at

Monocacy Media Partners

June 2012 - March 2017

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Vice President, Research at

PBS

August 2014 - July 2016

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Senior Vice President, Research at

Discovery Inc

July 2009 - June 2012

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Senior Vice President, Insights & Client Research Initiatives at

Yardi/Jmart-Jll/nielson

May 2003 - July 2009

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Senior Vice President, Research at

Discovery Inc

January 1989 - January 2002

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Research Manager at

PBS

January 1985 - January 1989

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Research Associate at

National Association of Broadcasters

August 1983 - January 1985

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Steve Mcgowan

Education

George Washington University School of Business, Master Of Business Administration (M.B.A.)

January 1985 - January 1989

Michigan State University, B.A. & M.A.

January 1978 - January 1983

Michigan State University, Master Of Arts - Ma

Frequently Asked Questions about Steve Mcgowan

What is Steve Mcgowan email address?

Steve Mcgowan's primary email address is *****@pbs.org. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Steve Mcgowan work for?

Steve Mcgowan is a Sr. Vice President, Research at REELZ, a company specializing in Performing Arts Companies.

Where Steve Mcgowan graduated from?

Steve Mcgowan holds a degree in Marketing from George Washington University School of Business.

How can I directly contact Steve Mcgowan?

To contact Steve Mcgowan directly, you can use the email address *****@pbs.org. Complete contact information is available upon registration with Muraena.

Who is Steve Mcgowan?

Steve McGowan is a seasoned television broadcasting executive with a strong focus on research and analytics. With over three decades of experience, he has held senior positions at prestigious organizations such as Reelz, Sinclair Broadcast, and Univision Communications. Steve is known for his innovative approach to audience measurement and media strategy, leveraging data-driven insights to guide programming and marketing decisions. His expertise encompasses a broad range of topics, including advertising research, digital strategy, and consumer behavior. A strong communicator, he actively participates in industry discussions and collaborates with key stakeholders to advance research methodologies. Steve's educational background includes an MBA in Marketing from The George Washington University and dual degrees in Telecommunication from Michigan State University. He is passionate about navigating the complexities of media fragmentation and is dedicated to helping companies grow their audiences effectively.

Steve`s contact details

mail

*****@pbs.org

********@reelz.com

*************@discovery.com

********@univision.net

Colleagues

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Gary Thorne

Board Member

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Rob Swartz

Co-Founder and Board Member

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Michele Van Nostrand

SVP, Pricing & Inventory, Research & Marketing

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Andy Morris

Vice President Research

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Artie Scheff

Senior Vice President of Marketing

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Debbie Norman

Vice President

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Tim Shaw

Vice President, National Sales Manager

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Caitlin Burke

VP, Performance Advertising and Marketing

Keith Till

VP of DR & Paid Programming

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